The gaming industry in India is growing rapidly, valued at Rs. 10 billion currently and expected to reach Rs. 38 billion by 2015. Mobile gaming is the largest segment and is projected to grow at a 50.7% CAGR, reaching $574 million by 2016. Console gaming currently contributes 62% of gaming revenues but this share is expected to decrease as mobile gaming increases its share. The future outlook is positive as costs decrease, global companies enter the market, and demand for domestic content grows. Overall, the gaming industry presents many opportunities for game developers in India.

2. Introduction-
Gaming has always been into the blood of Indians. They just
love playing games..whether it be on the fields or off the fields
The expansion of this love in the dimensions of Computer
gaming has surely not gone unnoticed. Video Games have been
a popular pastime across the world since the 1970s.
When seen in reference to the present day scenario, the virtual
world of Gaming has become an unavoidable dimension of its
own, leaving no stone unturned in gaining prominence in India
like never before.

3. Gaming Industry -A brief overview
 Gaming is developing into one of the key growth segments in
India with the country having majority of its population as
youth.
 Gaming industry in India is all set to increase by 32% by 2014.
 Currently the industry is valued at Rs.10 billion and is
expected to reach Rs 38 billion by 2015.
 The Indian Gaming industry is one of the fastest growing
industries in the country today. Highly skilled manpower and
dramatic cost-effectiveness have made India a sought after hub
of animation industry.

4. Market Size-

5. Accelerating factors in the Growth
 High percentage of young population.
 Steadily rising disposable incomes.
 Significant rise in penetration of personal computers and
mobile phones in everyday life.
 Introduction of new technologies in the gaming circuit
combined with creativity and innovations.
 Proliferation of game developers.

6. Market Segmentation
The gaming industry in India can be categorized into three
segments-
 Mobile Gaming
 Console Gaming
 PC & Online Gaming

7. Mobile Gaming…
 is one of the most lucrative markets with a bright future valued
at USD 32.5 million.
 A steady rise in the number of wireless subscribers along with
increasing usage of data enabled handsets is providing a strong
base for the gaming industry.
 It is projected to witness a CAGR of 50.7 percent and the
market is expected to reach USD 574 million in 2016.
 It is expected to experience the largest growth with its share
expanding from 15 per cent in 2010 to 20 % in 2015.

8. Console Gaming…
 contributes the largest share of gaming revenues both globally
as well as in India.
 It accounts for 62 percent of the market share of the total
gaming revenues thus reaching USD 88.54 million in 2009.
 It is expected to grow at a CAGR of 18.8 percent and reach
USD 297 million in 2016.
 However, a drop is expected in market share by 2016, as the
total market share for mobile gaming is expected to increase in
the next 5 years.

9. PC & Online Gaming…
 Presently, rise in the usage of social networking and proper
marketing of online gaming has made the concept of social
gaming immensely popular.
 In India, it has reached USD 21.68 million in 2009, 17 percent
higher than that of 2008.
 This segment is expected to have a whopping CAGR of 37.8
percent during 2009-2014; to touch USD 110 million in 2014.
 Indian gaming companies like Zapak.com and Game on India
have launched a chain of gaming cafes, thereby attracting
interest of the young population in India.

10. Revenue Generation
The Indian gaming sector achieved revenues of INR 13 billion in line
with last year’s forecasts.
The above figure illustrates the amt of revenue generated from each of
the three prime segments of the Gaming industry of India.

11. MAJOR PLAYERS –

12. Gaming reach cycle-
Game
developer
Public Access Game
publisher
Hardware &
component Advertisers
manufacturer
s

13. Key Challenges
 Mobile Gaming
Delay in Proposed Technology Advancements
 Console Gaming
High customs duties and indirect taxes
Release windows for popular games do not coincide with global
launched
Lack of Localized Content
 PC Gaming
Piracy
Price sensitivity
Regulatory Hurdles

14. Future Outlook of Gaming Industry
 As offshore delivery model matures the cumulative effect of
improved skill sets, quality of development, on time delivery
combined with cost advantage and scale can lead to expansive
growth.
 Demand for domestic IP is expected to grow as animation and
gaming seeps into India culture with local themes, better
promotion and wider distribution.
 Falling costs of gaming hardware and software will spur uptake in
the domestic market and reduction in duties can significantly
accelerate the market.
 The entry of global majors and setting up of captive centers are
significant milestones and as the momentum picks up this will
transform the animation and gaming landscape.

15. SCOPE
 The potential market for games has emerged in India.
 It is forecasted that the gaming industry will generate
great opportunities for game developers over the next two
years.
 The gaming industry has grown its presence over various
platforms – mobile, console, PC, online gaming and
would continue to set new landmarks in
innovation, creativity and vision.

16. Conclusion
The purpose of the presentation is to describe the present
situation with regard to the ways in which the gaming industry
has touched a chord with our lives. Once the gaming industry
in India completely develops, it will grow to be one of the best
markets in the world. In short, the gaming has only just
begun…