How we do it, the opportunities, some inspiration and how to grow your business

1. Monetizing applications with video How we do it, the opportunities, some inspiration and how to grow your business

2. 2 3 1 4 This is

3. We create & publish games

4. We do casual skill gaming! Collect as many points as possible A game session is between 1-5 minutes long

5. Skill, not luck, is how you win Play against your own high score or someone else We’ll assure that you meet a equal opponent.

6. Women love our games 25-55 years old Spends 35+ minutes per visit 49% have children in household 92% shop online. 74% have pets. 59% are primary household shopper. Comscore A very common social gaming profile.

7. 8 years & 200+ high-quality browser games. 10+ million active players 250+ million games played every month

8. This is where the magic happens. + in London, Los Angeles, Rome, Malta & Hamburg.

9. Our cross-platform strategy

10. Our cross-platform vision

11. 2 3 1 4 Video advertisingon King.com

12. How we monetize our games Tournament fees (optional) In-game purchase (optional) Advertising (Classic fremium)

14. 100M+ pre rolls (or pre-game) per month

15. New users are not seeing any ads Retention, conversion & long term value.

16. Making users like & enjoy advertising Adding value to our users. 600,000+ game plays in 3 weeks.

17. 2 3 1 4 Applications & video advertisingon Facebook & stand-alone

18. Social gaming is hot! And it’s just getting started.

19. Bubble Saga FarmVille Poke friend Status update 50% of Facebook log-ins are specifically to play games.

20. Why are applications different? And how does it change advertising?

21. App users are engaged users!

22. Engaged users will share, click & like more. Source: TubeMogul

23. Flexible length High completion rate High CTR Source: King.com & TubeMogul

24. How we do video ads on Facebook Want to win some extra game coins? Spin the daily spinner!

25. Why do users care about this? Because the game becomes more fun!

26. But not everyone will pay for it. With “optional” video advertising everyone is a winner.

27. Click to play with share widget

28. Editorial video with share widget

29. How YouTube is doing it.

30. Creating engagement. Both Hulu & YouTube are doing this.

31. How to find application publishers

32. Facebook application directory on.fb.me/findapps

33. My absolute favorite: Appdata.com Free, independent & up to date

34. It’s a goldmine full of publishers!

35. And there’s lots of publishers out there! 2,000 publishers with 20k monthly users

36. Find publisher Find game Understand game mechanics Would video work here?

37. Making Facebook publishers happy Easy to integrate/scale Good CPMs Should not cannibalize (Our Director of Performance)

38. If you want to put a big smile on that publisher… …You learn some basic app lingo MAU Monthly active users DAUDaily active users DARPUDaily av. revenue per user

39. Recap – Video formats in apps Pre roll can easily be applied, but should be used carefully. Incentivized video (long or short) in a win-win. Mid-rolls & post rollscan be used between levels but could be complicated to implement. Video with skip-button will increase engagement. Letting the user choose a video will become more popular

40. 2 3 1 4 Looking into the futureMobile & TV

41. Why mobile is so important 88 downloaded applications Using her iPhone 84 minutes / day. 10 minutes every day on games… Source: Appsfire

42. May ‘11: 500k apps in the App Store! 37% are free = Could they do video ads?

43. Is this only about games? Users love to explore, but are loyal to games. Game publishers will generate the most video inventory.

44. This is one way of doing mobile video Could this be the future?

45. Is this only about this guy? No, but with 61% he’s really important

46. TV – Meet Smart TV TV Channels will be replaced with TV applications.

47. But TV isn’t really dying. It’s just changing.

48. This is great news! Traditional TV commercials will be replaced with “online” video ads.

49. What we have talked about today App users and app publishers like video Social gaming & apps are still very young. Letting users choose, skip or opt in will be popular! Video ads in mobile apps (games) will become huge! Remember the TV, that’s where it all started! Bonus:Most video networks are NOT focusing on this.

50. Questions & answersor send them to aron.levin@king.com

51. Thank you for listening! aron.levin@king.com