By Azhivannan, Achal, Arjun, Rajaram, Sreejesh and John - BIM Trichy

1. Azhivannan
{ Arjun
John Rajaram
Achal
Sreejesh

2.  ‘Billboards’ of Internet
 Platform - to market your products and
services to the internet world and beyond…
 By definition - ‘a banner ad or web banner is a
form of online advertising that entails
embedding an advertisement on a web page’.
 GIF, Flash, often employing animation,
sound, or video to maximize presence. Images
in high-aspect ratio shape.
Banner ads???

3. Objectives of Banner ads
 Bringing a visitor to the advertiser site
 Registering a product or service in the users’
mind - Branding

4. Why are banner ads
important?
 Inexpensive means of online advertising
 Possibility of targeting specific customers

5. Types of Banner ads
 Banner ads by function
 Banner ads by size

6.  Static Banners
 Animated Banners
 Rotating Banners
 Scrolling Banners
 Pop-Up Banners
 Pop-Under Banners
 Drop-down Menu Banners
 Interstitials
 Rich Media Banner Ads
 Floating Banners
 Corner Peel Banner
 Unicast Advertisement
 Pushdown
 Fixed Panel Banner
 XXL Box Banner
Banner ads by function

7. Banner ads by size
Recommended
Recommended
Maximum
Animation
Size of internet banner Initial
Length
Download
(Seconds)
Fileweight
300 x 250 IMU - (Medium Rectangle) 40k :15
180 x 150 IMU - (Rectangle) 40k :15
728 x 90 IMU - (Leaderboard) 40k :15
160 x 600 IMU - (Wide Skyscraper) 40k :15
300 x 600 IMU - (Half Page Ad) 40k :15
120 x 60 IMU - (Button 2) 20k :15
88 x 31 IMU - (Micro Bar) 10k :15
Core Standard Ad Units given by
Interactive Advertising Bureau
As of February 28, 2011

9. How to make these ads?
 Graphic designers
 Ad creation agencies
 Ad networks
Options
 Pay publisher sites to in order to post its banner.
 Pay an organization(e.g.: Flycast), to post the banner on a
number of publisher sites.
 Display other Web sites' banner ads in exchange for them
displaying their ads in your page.

10. Costing of Banner ads
 No hard and fast rule to find the cost of banner ads
Banner Pricing Indicators
 Ad Spot Position
 Horizontal banners
 Advertiser competition
 Targeted content
 The unique visitor count.
 Size

11. Costing Methods for
Advertising Space
 CPC (Cost Per Click)
 CPM (Cost Per Thousand Impressions)
 CPA (Cost Per Action)
 Cost Per Time or Term Based

12. Best practices to follow
 Ad Placement and Position
 Powerful Heading
 Attention-grabber
 Call-to-action
 Animation

14. Tracking Banner ads
 Google Adwords
 Third Party Solutions
 www.clixtrac.com
 www.xigla.com
 www.aspbanner.com

15. Future of Banner ads
 First banner ads appeared in 1990 - 80% click through rate
(CTR)
 Current CTR 0.5%
 Worth of the ad spaces
 Recent studies - customers get influenced by banner ads even
though not clicking.
 Effectiveness of the banner ads to show their value beyond the
click throughs
 Challenge for the advertisers – give away CTR