Methods of measuring the online marketing success

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Adriana Iordan

Methods of measuring the online marketing success - performance web metrics

Business Technologie

Performance web metrics for software vendors Software Industry Conference 12-14 July 2007 Adriana Iordan, Web Marketing Manager / Avangate BV [email_address] Methods of measuring the online marketing success

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Methods of measuring the online marketing success

1. Performance web metrics for software vendors Software Industry Conference 12-14 July 2007 Adriana Iordan, Web Marketing Manager / Avangate BV [email_address] Methods of measuring the online marketing success

3. Reporting vs. Analytics Numbers don't tell you anything by themselves - they require context and interpretation Source: http://www.dilbert.com /

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13. Examples Context and Trends - what is the trend for my key metrics?

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