Microsoft is an American technology company founded in 1975 by Bill Gates and Paul Allen. It develops software, consumer electronics, personal computers, and related services. Some of Microsoft's major products include Windows, the Microsoft Surface, the Xbox gaming console, Skype, Bing search engine, Cortana voice assistant, Microsoft Office, and the discontinued Lumia smartphone line. Microsoft is the world's largest software company by revenue and is ranked #30 on the Fortune 500 list.
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
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Ppt organisation
1. Prestige institute of management
Topic :- Microsoft
Submitted to
Prof. Rps Kaurav
Submitted By:
ARCHIT BANSAL
2. MICROSOF
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Microsoft Corporation (MS) is an American multinational technology company
with headquarters in Redmond, Washington. It develops, manufactures, licenses,
supports and sells computer software, consumer electronics, personal computers,
and related services. As of 2016, it is the world's largest software maker by
revenue , and one of the world's most valuable companies. Microsoft is ranked No.
30 in the 2018 Fortune 500 rankings of the largest United States corporations by
total revenue.
ï” Founded : 4 April 1975
ï” Founder : Bill Gates , Paul Allen
3. Microsoft Surface
Microsoft Surface is a series of touchscreen Windows personal computers and
interactive whiteboards designed and developed by Microsoft. The devices are
manufactured by Pegatron and are designed to be premium devices that set
examples to Windows OEMs . It comprises four generations of hybrid tablets, 2-in-1
detachable notebooks, a convertible desktop all-in-one, an interactive whiteboard,
and various accessories all with unique form factors . With the exception of the first-
generation Surface and Surface 2, all Surface PCs use Intel processors and are
compatible with Microsoft's Windows 10 operating system.
5. Microsoft Xbox
Xbox is a video gaming brand created and owned by Microsoft of the
United States. It represents a series of video game consoles
developed by Microsoft, with three consoles released in the sixth,
seventh and eighth generations, respectively. The brand also
represents applications (games), streaming services, and an online
service by the name of Xbox Live. The brand was first introduced in
the United States in November 2001, with the launch of the original
Xbox console.
6. Microsoft Xbox
The original device was the first video game console offered by an American
company after the Atari Jaguar stopped sales in 1996. It reached over 24 million
units sold as of May 2006.Microsoft's second console, the Xbox 360, was
released in 2005 and has sold over 77.2 million consoles worldwide as of April
2013.The Xbox One has been released in 21 markets in total, with a Chinese
release in September 2014. The head of Xbox is Phil Spencer, who succeeded
former head Marc Whitten in late March 2014.
7. Skype
Skype is a telecommunications application software product that specializes in
providing video chat and voice calls between computers, tablets, mobile devices,
the Xbox One console, and smartwatches via the Internet and to regular
telephones . Skype additionally provides instant messaging services. Users may
transmit both text and video messages, and may exchange digital documents
such as images, text, and video. Skype allows video conference calls.
8. Skype
Skype implements a freemium business model. Much of the service is
free, but Skype Credit or a subscription is required to call a landline or a
mobile phone number. At the end of 2010, there were over 660 million
worldwide users, with over 300 million estimated active each month as of
August 2015.At one point in February 2012, there were 34 million users
concurrently online on Skype
9. Bing
Bing is a web search engine owned and operated by Microsoft. The service has
its origins in Microsoft's previous search engines: MSN Search, Windows Live
Search and later Live Search. Bing provides a variety of search services,
including web, video, image and map search products. It is developed using
ASP.NET.
10. Bing
ï” Bing, Microsoft's replacement for Live Search, was unveiled by Microsoft CEO Steve
Ballmer on May 28, 2009, at the All Things Digital conference in San Diego, California,
for release on June 1, 2009.Notable new features at the time included the listing of
search suggestions while queries are entered and a list of related searches (called
"Explore pane") based on semantic technology from Powerset , which Microsoft had
acquired in 2008.
ï” In July 2009, Microsoft and Yahoo! announced a deal in which Bing would power
Yahoo! Search . All Yahoo! Search global customers and partners made the transition
by early 2012.The deal was altered in 2015, meaning Yahoo! was only required to use
Bing for a "majority" of searches. As of October 2018, Bing is the third largest search
engine in the US, with a query volume of 4.58%, behind Google (77%) and Baidu
(14.45%). Yahoo! Search, which Bing largely powers, has 2.63%.
11. Cortana
Cortana is a virtual assistant created by Microsoft for Windows 10, Windows
10 Mobile, Windows Phone 8.1, Invoke smart speaker, Microsoft Band, Surface
Headphones, Xbox One, iOS, Android, Windows Mixed Reality, and Amazon
Alexa.
Initial release: April 2, 2014 ; 4 years ago
Operating system: windows , IOS , android , Xbox OS
Voiced by: Jen Taylor
Available in: English , More
12. Cortana
ï” Cortana can set reminders, recognize natural voice without the requirement
for keyboard input, and answer questions using information from the Bing
search engine.
ï” Cortana is currently available in English, Portuguese, French, German,
Italian, Spanish, Chinese, and Japanese language editions, depending on
the software platform and region in which it is used . Cortana mainly
competes against assistants such as Apple Siri, Google Assistant, Amazon
Alexa, and Samsung Bixby.
13. Microsoft Office
Microsoft Office is a family of client software, server software, and services
developed by Microsoft. It was first announced by Bill Gates on August 1, 1988, at
COMDEX in Las Vegas. Initially a marketing term for an office suite (bundled set
of productivity applications), the first version of Office contained Microsoft Word,
Microsoft Excel, and Microsoft PowerPoint.
Over the years, Office applications have grown substantially closer with shared
features such as a common spell checker, OLE data integration and Visual Basic
for Applications scripting language. Microsoft also positions Office as a
development platform for line-of-business software under the Office Business
Applications brand. On July 10, 2012, Softpedia reported that Office is used by
over a billion people worldwide.
14. Microsoft Office
ï” Office is produced in several versions targeted towards different end-users
and computing environments. The original, and most widely used version, is
the desktop version, available for PCs running the Windows and macOS
operating systems. The current desktop version is Office 2019 for Windows
and macOS, released on September 24, 2018.
ï” More recently, Microsoft developed Office Mobile, which are free-to-use
versions of Office applications for mobile devices. Microsoft also produces
and runs Office Online, a web-based version of core Office apps, which is
included as part of a Microsoft account.
15. Microsoft Lumia
Microsoft Lumia (previously the Nokia Lumia Series) is a discontinued line
of mobile devices that was originally designed and marketed by Nokia and
later by Microsoft Mobile. Introduced in November 2011, the line was the result
of a long-term partnership between Nokia and Microsoftâas such, Lumia
smartphones run on Microsoft software, the Windows Phone operating system;
and later the newer Windows 10 Mobile.
16. Microsoft Lumia
On 3 September 2013, Microsoft announced its purchase of Nokia's mobile
device business, with the deal closing on 25 April 2014. As a result, the Lumia
line's maintenance was transferred to Microsoft Mobile. As part of the transition,
Microsoft continued to use the Nokia brand on Lumia devices until October 2014,
when it began to officially phase out the Nokia name in its promotion and
production of smartphones in favor of Microsoft branding.In November 2014,
Microsoft announced the first Microsoft (non-Nokia) branded Lumia device, the
Lumia 535.
In October 2015, Microsoft announced the first Lumia devices running on
Windows 10 Mobile, the Lumia 950, Lumia 950 XL and Lumia 550.The most
recent Lumia smartphone, the Lumia 650, was announced by Microsoft on 15
February 2016.
17. Microsoft Lumia
Sales decreased sharply after the introduction of Windows 10 in 2015 and
Microsoft briefly stopped selling Lumia devices from the Microsoft Store at the end
of 2016âby which time sales were estimated to have dropped below one million
unitsâalthough availability was restored at the beginning of 2017 . In October
2017, Microsoft's corporate vice president, Joe Belfiore, confirmed that Microsoft
will no longer sell or manufacture new Windows 10 Mobile devices. The existing
devices will receive bug fixes and security updates only, ending for the latest
devices in December 2019.