A working plan to help freelancers, consultants and professionals to define the key points of their personal marketing plan. 10 questions and basic choices to define your personal plan.

1. Personal Branding
Working Plan
for freelancers, consultants, professionals
Guiding Principles
1. Who am I?
consistency be distinctive
personality
abilities
passions be sustainable be credible
2. What do I do?
objectives Swot analysis
experiences
mission, vision, values Strengths Weaknesses
skills
knowledge
3. What do I sell?
Opportunities Threats
services
Process
Analyze Plan
performance know how
4. Who is my target? Do Monitor
consumers
companies
public agencies - associations
5. What is my competitive advantage?
performance expertise reputation
cost of access and use network relation
6. Why choose me?
value proposition - positioning
7. How can I promote?
off line on line
presentations
articles mobile blog
e-book
c o n t en t
events s t r a te g y interviews
wiki social
media
video
newsletter
8. How can I grow my network?
events
community
associations
9. How can I improve my experience?
training
partnership innovation
10. How do I measure my reputation?
qualitative
tools parameters
quantitative
Stefano Principato 2010 http://marketingpersonale.blogspot.com