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Role of TV in Social Progress
- 1. GROUP MEMBERS: Aqsa Rundhawa 15-10728 Zanab Mahmood 15-10752 Merab Norris 15-10710
- 2. MCOM 101 THE PRESENT ERA IS CONSIDERED AS THE ERA OF DEVELOPMENT OF ELECTRONIC MEDIA IN PAKISTAN. CRITICALLY EVALUATE THE ROLE OF PRESENT TV CHANNELS IN SOCIAL DEVELOPMENT.
- 3. What is Electronic Media? Electronic media is a broadcast media that requires its audience to access information using electronic technology. It mainly includes TV, Radio, Social networking, Emails.
- 4. Development of Pakistan’s Electronic Media PTV- the only entertainment channel. Government policies played a vital role. (Musharraf’s Era) Establishment of PEMRA Raise in viewership of local TV channels Explosion of TV channels
- 5. Electronic Media in Present Era This is the age of information explosion Turning the world in a Global village
- 6. ROLE OF TV CHANNELS IN SOCIAL DEVELOPMENT
- 7. What is Social Development? Social Development is described as “actions that are taken to build positive outcomes and prevent negative social outcomes that can adversely affect a community” These outcomes include issues ranging from crime poverty gang activity addictions and substance abuse poor health.
- 8. Social Development through media important institution in social development communicate messages It plays a role in developing one's personal sense of self-identity opinions or preferences, interpretation of how they see the world around them interactions with other people
- 9. Social Development through media affect on people’s perceptions. reason the politician’s bribe the journalists to write in favor of them. As Malcom said: “The media is the most powerful entity on earth. They have the power to make the innocent guilty & to make the guilty innocent, and that’s power. Because they control the minds of the masses.”
- 10. Aim of social development Improving the availability of support systems prevent negative outcomes before they occur or buffer their impact
- 11. Role of TV Channels Manners & etiquettes, Child learning Dressing sense according to the different occasions, Tells us about the latest fashion. Best source of delivering the message effectively.
- 12. Some social development/awareness through TV channels: 1. Education 2. Transport 3. Health 4. Politics 5. Sports 6. Crime 7. Drama’s.
- 13. 1. Education Educational benefits for children through TV channels:
- 14. TV can help kids learn about a variety of subjects. Children’s shows, offer opportunities to spark learning. Documentary and nature shows are also entertaining and educational for kids.
- 15. Through media, kids can explore places, animals, or things that they couldn’t see otherwise. Most kids are not able to visit a zoo or see a giraffe in the wild, but many have seen these things on TV. Similarly they can explore different places or things that they do not have access to visit.
- 16. Can build analytical skills by discussing media. What do you think will happen next? Who did it? What will the result be? What could that character have done instead? When watching soap or dramas, a person thinks of such questions which will help them learn to think, problem solve, and predict, making TV viewing a more active experience. More important than just memorizing facts, developing thinking skills will benefit them for the rest of their lives.
- 17. Recent step by TV channels for creating awareness/education: The recent commercial by the Geo TV “Zara Sochiye” thinking over the problems of society. promoting social development in the society.
- 18. 2. Transport Awareness about Metro Bus Service. It also gave people the idea of how much money is put in, in this project. People get to know what's done with their money.
- 19. 3. Health Awareness about dengue virus.”Dengue Mukao Campaign” Educating people about its symptoms, causes, prevention and cure measures. Bringing different diseases into consideration. Health awareness lead to social development.
- 20. 4. Politics The TV Channels plays a vital role in bringing the facts about different political parties to the public. Helping people to decide whom to cast their vote Voting the right person leads to social development.
- 21. 5. Sports Today, there are separate TV channels for sports. These channels provide the public with entertainment through sports and gives them the information regarding different sports. For example: Geo Sports, etc. These channels also provide the people with different expert reviews about the various sports. It also helps to promote sports in the society which is definitely going to help in the social development of the society.
- 22. 6. Crime bringing different crimes in the spotlight authorities to take measures to stop or at least lessen those crimes.
- 23. 7. Dramas The various TV channels these days are showing dramas or soaps which are showing different issues of our society. These dramas help the people to understand what problems such issues can create and how can we solve those problems. Examples: rehai on HUM TV, Zindagi gulzar hai on HUM TV, etc.
- 24. Ethics: unbiased and neutral news and information Being a media person one should work free of all bribes and pressures.
- 25. “Media is a double edged sword. It has its benefits, it has its vices” So is true for TV Channels
- 26. Negative Impacts of Electronic Media on our Society False values Projecting values that are not true to our culture and society. Health Children especially fall prey to negative influences: Smoking Alcohol use
- 27. Negative Impacts of Electronic Media on our Society Opinions are manipulated Our minds become putty in the hands of media. Media molds our thoughts however they want. Media brainwashes us and makes believe in whatever they say. News blown out of proportion This causes people to act out in a negative way. Causes a rift in society. People only see and believe what they are shown and they end up believing in lies.
- 28. Negative Impacts of Electronic Media on our Society Violence Children sometimes try to reenact in real life what they see on TV. Promotes negative behavior among people. Moral values Moral values are constantly put on a backburner because TV shows and movies don’t promote our true moral values. This creates a moral vacuum.
- 29. Negative Impacts of Electronic Media on our Society Social isolation People tend to spend more time in front of their televisions and computers. Social interactions are reduced to a minimum. Academic performance Academic performance is thwarted. Children are spending more time watching dramas and movies. Spend less time studying.
- 30. Conclusion For many years, electronic media has taken upon itself the responsibility to give people insight into what’s happening around them. Good or bad impacts aside, media has been an instrumental part in educating, entertaining and informing the society for ages. The good outweighs the bad because at the end, it’s only a matter of how something is perceived by someone.
- 31. References http://lereveal.com/electronic-media-in-pakistan-2/ http://www.citypa.ca/Residents/Community/SocialDevelo pment/tabid/452/Default.aspx http://www.businessdictionary.com/definition/electronic- media.html http://answers.yahoo.com/question/index?qid=20091106 045303AAREK5Y http://www.citypa.ca/Residents/Community/SocialDevelo pment/tabid/452/Default.aspx
Hinweis der Redaktion
- There was this time when Ptv was considered the only entertainment channel till late 90’s. but it was only during Musharraf’s era that electronic media really started to shape up and expand due to his liberal policies regarding the media.PEMRA is an independent and constitutionally established federal institution responsible for regulating and issuing channel licenses for establishment of the mass-media culture, print and electronic media.Since its inception(2002), PEMRA has issued more than 70 satellite TV licenses which show the boom the electronic media has experienced during the past decade.this rapid expansion in private media channels over the past few years has helped attract viewership back to Pakistan’s channels rather than foreign news channel. and now there are a number of private TV channels that we can easily access (geo, ary, hum, Indus, etc)
- Media is playing an important role in the systems of present life. People want to remain informed about different events taking place in the world. The world has become a global village and this is because of media. Now, people living in different countries know everything about the people of other countries sitting at home with the help of media. Education has become very easy and understandable with the help of electronicmedia
- The media is a very important institution in social development throughout one's entire life.it covers essentially every way in which people, companies or organizations communicate messages to each other.It plays an important role in developing one’s personal sense of self identity(discoveringonself who a person really is)It helps setting ones opinions and preferences and change their view how they see the world around them.It enhances a person’s interaction with others.
- Media can greatly affect and change people’s perceptions. That is one of the reasons the politician’s bribe the journalists to write in favor of them.
- The aim of social development is to improve the availability of support systems in the community that prevent negative outcomes before they occur or buffer (lessen) their impact. For example, rather than reacting to a crime after it has already happened, measures are taken within the community that prevent crime from ever occurring
- Through TV channels we come to know about how to act or behave in certain different situations.It is the TV channels through which a child can learn a lot even when he is just a toddler.It is through various fashion channels that we come to know what to wear on different occasions.As T.V is available in almost every house, it can easily capture the target audience and the message can be given out effectively. Moreover, when audio and video is combined, it makes a better impact on the mind of the audience and the viewer cant escape from that impact.
- Today we will be discussing the negative and positive aspects of how the media is fulfilling or not fulfilling its duty towards social development.
- The recent commercial by the Geo TV “zarasochiye” gives people awareness about what is actually happening and what steps should be taken to solve the different problems of the society.Through this people have to some extent starting thinking over the problems of their society.Hence, this would promote social development in the society.
- Recently when the metro bus service was launched it was the media( the TV channels) which gave awareness to people about how to use it and what are its fares and routes.This way people were made aware by the media about the transport service and about where their money is being used and how.
- In the past two years, the dengue virus was at its peak. It was electronicmedia then, which supported the dengue mukao campaign and gave awareness to the public about its symptoms, causes, prevention and cure measures.It is the media which brought light to different diseases picking up toll in Pakistan like: Polio, Measles, Dengue, etc.So, this is how tv channels played their part in diagnosing different diseases and making people aware of how to protect themselves.
- Specially during or before the elections it is through the ads broadcasted on TV channels,that most of the educated people decide whom to vote for, because the media provides the public with the awareness and knowledge about the facts and figures of various political parties.Hence, this way the public is given a chance to vote for the right person who will work for the social development of the society.
- The media is the one responsible to bring the different crimes going on in a society in the spotlight so that the authorities can take measures to stop or at least lessen those crimes
- It is the duty of a media person working in TV channels to provide unbiased and neutral news and information to the public.