The document discusses how libraries can utilize various Web 2.0 tools to better connect with and serve their communities. It recommends that libraries use social networks, podcasting, and targeted advertising to market locally and recruit new users. Wikis and collaboration tools allow libraries to pool reference resources and develop shared research guides. Instructional materials can be made more accessible and engaging through platforms like Blackboard, Slideshare, and YouTube. The document advocates for libraries to get involved locally, focus on human collaboration, and have fun with new technologies.