Google calls their next update Material Design. This will explain what it is and how it will affect app publishers. We will also show you how you can preview the Google Play Store changes for yourself.

1. Google Play Store
Material Design and
How It Will Affect ASO
Application Store Optimization| 2013

2. Application Store Optimization| 2013
What Is Material Design?
Material Design will
be available with the
Android L update. It
is a refinement of
the UI and a move
towards to a flatter
and more intuitive
framework.

3. Application Store Optimization| 2013
How Apps Will Be Displayed
As we browsed the pre-
release version of the
Google Play Store, most
of the store looked
surprisingly similar to
the current version.
However, there were big
changes on the app
pages.

4. Application Store Optimization| 2013
After we installed the pre-release APK, this is
what the page looked like. Starting at the
top, we noticed that the promo video is
prominently displayed. This looks much
better than the current version, where the
video is dark and doesn’t display a cover
image.

5. Application Store Optimization| 2013
The app icon
is also much
smaller in the
pre-release
version -

6. Application Store Optimization| 2013
Apps that didn’t have
a promo video displayed
a banner image instead.
So if you do not have a
video, you will need to
do a lot of testing with
this image because it is
the first thing that
people will see.

7. Application Store Optimization| 2013
We were able to read the full description when we tapped
“Read More.” It displayed in full screen format.

8. Application Store Optimization| 2013
Even with this new
layout, the beginning of
the description will
continue to play a role
in influencing people to
download the app. But
it should be less of a
factor since it is hidden
by default.

9. Application Store Optimization| 2013
The format at the end of the page was also a little different. The
developer information was hidden until it was tapped on.
Although it doesn’t affect ASO, this change made the bottom of the
page look much cleaner.
Since the app icon is much
smaller on the app page in the
new version, one might
conclude that it will have less
of an effect on downloads. But
keep in mind that this is only
on the app page.

10. Application Store Optimization| 2013
The app icon was the
same size in the search
results. So if the layout
of the search results
remains the same in the
final version, the app
icon will continue to
play a major role in App
Store Optimization.

11. Application Store Optimization| 2013
How To Try It Right Now
If you want to explore these changes for yourself, you can download the
latest Google Play Store prerelease APK. This app also makes it easy to
roll back to the previous version. Play around with the new store design
and think about how these changes will affect how you optimize your
app.

12. Application Store Optimization| 2013
Conclusion
Keep in mind that a lot could change in the final release.
But the current version looks really good and we can’t
imagine that too much will change from now until then.
If the badges are moved to the bottom of the page, that
would be ideal. But that is the only change that we
would like to see.
You may have to switch back and forth between the two
versions to notice the differences. It may be a bit of a
hassle, but this research can help you stay ahead of your
competition.

13. Application Store Optimization| 2013
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Mail: info@applicationstoreoptimization.com
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