Marketing includes a lot of research, testing and communication. Here are some tips that will help you develop a more effective marketing campaign.

1. Another Apex Minute
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2. How To Develop an Effective
Marketing Campaign
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3. Key Components
1. Be informative
• Provide answers to questions that your
readers may have
2. Good timing
• Follow up with prospects in a timely
manner
3. Consistency
• Make sure your prospects have a smooth
journey through buying cycle
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4. What’s the Game Plan?
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5. Follow These 6 Steps
1. Create an amazing offer
2. Place it on your website
3. Continue to educate with
Workflows
4. Utilize email marketing
5. Incorporate blogs and social
media
6. Measure your results
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6. Creating Your Offer
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7. Create content for your ideal clients
• Your offer should resolve problems, provide
answers or entertain your buyer persona
• Format your content in ways that are most
appeasing to your ideal clients. (e.g. white
papers, videos, podcasts, e-books, etc.)
• Focus on topics that generate the most
interaction
• Reuse old content by modifying or changing
the format of it
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8. Put The Offer On Your Website
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9. Create A Visual/Informative Landing Page
• A free downloadable (e.g. e-books, demos, free
trials, etc.) that will convert visitors into leads
• The headline should be short and easy to
understand
• The image should be vibrant and attention
grabbing
• The opt-in form should be short and able to collect
customer info
• Have calls to action placed throughout your
website
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10. Build Workflows
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11. Further Educate Your Prospects
• Choose appropriate content based on the specific
needs of the individuals or companies you are trying
to target
• Become a trusted advisor or credible resource
• Create a conversation for your prospects to feel
compelled to reach out
• Make sure you’re targeting the right audience
• Do your competitor research
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12. Utilize Email Marketing
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13. Targeted/Segmented Emails
• Targeted emails perform better than emails that are
sent out to mass groups
• Personalize your emails for a better conversion rate
• Each email should be:
• Mobile friendly
• SEO friendly
• Shareable on Social Media
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14. Utilize Blogging and Social Media
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15. Blogging
• Drive traffic to your landing page
• Make sure that your blogs are optimized to rank well
on search engines
• Use attention grabbing topics for each post
• Break the content up into sections so that it’s easier
to scan through
• Incorporate vibrant images
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16. Social Media
• Focus on the platforms where your ideal clients
spend the bulk of their time
• Be strategic in the times you post and how often
you post
• Encourage your readers to share your posts
• Utilize hashtags to extend the reach of your posts
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17. Build a Clutter Free List of Prospects
• Make your leads more sales ready
• Save time and money by prequalifying your leads
before they are handed over to sales
• Segment your list into smaller groups based on their
interests
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18. Measure Your Results
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19. The Results
• For landing page results check
• Views
• Submissions
• Conversion Rates
• New Leads
• New Customers
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20. The Results
• For call-to-action results check
• View-to-click rate
• Click-to-submission rate
• For email results check
• Click-through rate
• Unsubscribe rate
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21. The Results
• For blog post results check
• Number of views
• Call-to-Action Click-through rate
• For social media results check
• Click-through rate
• Number of shares
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22. Final Note
Developing a stellar marketing campaign enhances
your ability to get your product or service in front of
your buyer persona.
Consistently educating and following up with
prospects allows them to smoothly transition down the
sales funnel. If you would like help developing any
aspect of your marketing plan, we’d love to assist
you.
Visit our website at http://apexassisting.com to see
samples of our websites and landing pages that we
have developed for some our clients.
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23. LET’S CONNECT
Twitter: @tweetapex
Facebook: http://facebook.com/apexvirtualsolutions
Instagram: http://instagram.com/apexvirtualsolutions
Phone: 866-874-3647
Website: http://apexassisting.com
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