NATDA Webinar: 11 Marketing Predictions & Trends That May Transform Your Business

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This document discusses 11 marketing predictions and trends that may transform businesses: 1. Companies should start fresh with strategic planning to consider emerging trends, benchmark against competitors, test new ideas, and analyze customer data. 2. Businesses need to evolve their organization structures to include new roles like a customer service liaison, social media evangelist, content curator, and data evangelist. 3. Marketers can turn "big data" into "smart data" by leveraging existing customer databases and technology, appending it with social data to gain insights into audiences and better target customers.

Marketing

11 Marking Predictions & Trends
That May Transform Your Business
@KentjLewis
President & Founder
Anvil Media, Inc.
kent@anvilmediainc.com

11 Marketing Predictions & Trends
Resources
Q&A
Agenda

11 Marketing Predictions & Trends
That may transform your business
4

Do-Over
Start fresh with strategic planning
– Emerging industry or technology trends
– Benchmark against competitors
– Test new ideas
– Segment and analyze the data

Evolve Your Organization
1. Customer Service Liaison
2. Social Media Evangelist
3. Content Curator
4. Data Evangelist
Social Metrics Matrix
Explore New Roles

Smart vs. Big
1. Leverage existing databases & technology
2. Append with social data
3. Gain insight into your audience
4. Better segment & target your customers
Social Metrics Matrix
Turn Big Data to Smart Data

Get Persona
1. Hummingbird = deep content
2. Sales & marketing automation = content
3. Multimedia = compelling content
4. Custom content is the future of marketing
Social Metrics Matrix
Custom Content is King

Transmedia Rules
1. Offline to online
2. Online to offline
3. Online to online
4. You get the point
Social Metrics Matrix
Cross-Channel Marketing

Know What is Working
1. Effective channels & messaging
2. Impact of various touch-points
3. Online to offline and back
4. Newer, more effective metrics
Social Metrics Matrix
Cross-Channel Measurement

A Mobile Future
1. Social: personas & the Big Six platforms
2. Local: mobile devices & listings near you
3. Mobile: real-time & targeting opportunities
4. “Socialize” your marketing
Social Metrics Matrix
Go Social/Local/Mobile

Mobile’s Search Experience
1. SEO = responsive design
2. Local SEO = 100% mobility
3. Paid search = unique ad opportunities
4. Penalties likely for non-compliance
Social Metrics Matrix
Mobile Search Impact

The Hummingbird Feeds on Nectar
1. Context over content
2. “Not provided” keyword data
3. Understanding of landing page relevance
4. Schema & Data Highlighter
Social Metrics Matrix
Semantic Search

Short Attention Span Theater
1. Vine = 6 seconds
2. Snapshat = 10 seconds
3. Instagram = 15 seconds
4. Facebook auto play ads = 15 seconds
Social Metrics Matrix
Micro-Video

Youth Moving On
1. Facebook audience is skewing older
2. Tweens/GenY moving to other platforms
3. Instagram, Twitter, Snapchat & WhatsApp
4. Marketing in a disposable media world
Social Metrics Matrix
The Death of Facebook

2014 Marketing Predictions
http://blogs.imediaconnection.com/blog/2013/12/12/2014-
marketing-predictions/
7 Ideas to Drastically Improve Your Digital Marketing
http://www.imediaconnection.com/content/35977.asp#single
view
Anvil Media Digital Marketing Resources
http://www.anvilmediainc.com/about/digital-marketing-
resources/
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@KentjLewis
President & Founder
@AnvilMedia
kent@anvilmediacom

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In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.

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In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

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This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

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1. 11 Marking Predictions & Trends That May Transform Your Business @KentjLewis President & Founder Anvil Media, Inc. kent@anvilmediainc.com

2. About Me About Me

3. 11 Marketing Predictions & Trends Resources Q&A Agenda

4. 11 Marketing Predictions & Trends That may transform your business 4

5. Do-Over Start fresh with strategic planning – Emerging industry or technology trends – Benchmark against competitors – Test new ideas – Segment and analyze the data

6. Evolve Your Organization 1. Customer Service Liaison 2. Social Media Evangelist 3. Content Curator 4. Data Evangelist Social Metrics Matrix Explore New Roles

7. Smart vs. Big 1. Leverage existing databases & technology 2. Append with social data 3. Gain insight into your audience 4. Better segment & target your customers Social Metrics Matrix Turn Big Data to Smart Data

8. Get Persona 1. Hummingbird = deep content 2. Sales & marketing automation = content 3. Multimedia = compelling content 4. Custom content is the future of marketing Social Metrics Matrix Custom Content is King

9. Transmedia Rules 1. Offline to online 2. Online to offline 3. Online to online 4. You get the point Social Metrics Matrix Cross-Channel Marketing

10. Know What is Working 1. Effective channels & messaging 2. Impact of various touch-points 3. Online to offline and back 4. Newer, more effective metrics Social Metrics Matrix Cross-Channel Measurement

11. A Mobile Future 1. Social: personas & the Big Six platforms 2. Local: mobile devices & listings near you 3. Mobile: real-time & targeting opportunities 4. “Socialize” your marketing Social Metrics Matrix Go Social/Local/Mobile

12. Mobile’s Search Experience 1. SEO = responsive design 2. Local SEO = 100% mobility 3. Paid search = unique ad opportunities 4. Penalties likely for non-compliance Social Metrics Matrix Mobile Search Impact

13. The Hummingbird Feeds on Nectar 1. Context over content 2. “Not provided” keyword data 3. Understanding of landing page relevance 4. Schema & Data Highlighter Social Metrics Matrix Semantic Search

14. Short Attention Span Theater 1. Vine = 6 seconds 2. Snapshat = 10 seconds 3. Instagram = 15 seconds 4. Facebook auto play ads = 15 seconds Social Metrics Matrix Micro-Video

15. Youth Moving On 1. Facebook audience is skewing older 2. Tweens/GenY moving to other platforms 3. Instagram, Twitter, Snapchat & WhatsApp 4. Marketing in a disposable media world Social Metrics Matrix The Death of Facebook

16. Resources Articles and more 16

17. 2014 Marketing Predictions http://blogs.imediaconnection.com/blog/2013/12/12/2014- marketing-predictions/ 7 Ideas to Drastically Improve Your Digital Marketing http://www.imediaconnection.com/content/35977.asp#single view Anvil Media Digital Marketing Resources http://www.anvilmediainc.com/about/digital-marketing- resources/ Related Articles Resources

18. Sign up for our monthly email newsletter Register for our upcoming webinars Read our blog or follow us on Twitter (@AnvilMedia) Ask questions about digital or integrated marketing Next Steps

19. 19 Questions? @KentjLewis President & Founder @AnvilMedia kent@anvilmediacom

Hinweis der Redaktion

http://www.anvilmediainc.com/about/team/kent-lewis
Explore new roles - Customer Service Liaison, Social Media Evangelist & Content Curator (even in small dealerships)
Turn Big Data into Smart Data - leverage your existing database & append with online information to better target your audience and messaging
Personalized/customized content is king - develop content for your primary target audience (personas)
Cross-Channel Marketing Key to Exceeding Marketing Goals - offline to online and back
Cross-channel Analytics is key to effective marketing - understand the prospect journey to customer across media and time
Go SoLoMo - social by persona usage/need, localized targeting via mobile
Mobile usage will drastically impact search - responsive design SEO & PPChttp://www.searchenginerankings.com.au/seo-blog/wp-content/uploads/2013/03/mobile-search-findings.png
All Searches Will Become Semantic - context over content & impact on SEO (including encrypted data)
Micro-video will go mainstream - 5-15 second owned & paid media, including the new FB adshttp://www.marketingmagazine.co.uk/article/1228513/micro-video-brands-tackle-2014s-hottest-mediumhttp://www.theguardian.com/technology/video/2013/sep/20/airbnb-tv-ad-vine-video
Facebook will lose the younger demographic - to Snapchat, Instagram and othershttp://www.slashgear.com/adults-following-teens-into-alternative-social-networks-pew-internet-30310443/http://prtini.com/what-is-snapchat/
Do-over - companies will need to start fresh with strategic planning due to the dynamic nature of the industryExplore new roles - Customer Service Liaison, Social Media Evangelist & Content Curator (even in small dealerships)Turn Big Data into Smart Data - leverage your existing database & append with online information to better target your audience and messagingPersonalized/customized content is king - develop content for your primary target audience (personas)Cross-Channel Marketing Key to Exceeding Marketing Goals - offline to online and backCross-channel Analytics is key to effective marketing - understand the prospect journey to customer across media and timeGo SoLoMo - social by persona usage/need, localized targeting via mobileMobile usage will drastically impact search - responsive design SEO & PPCAll Searches Will Become Semantic - context over content & impact on SEO (including encrypted data)Micro-video will go mainstream - 5-15 second owned & paid media, including the new FB adsFacebook will lose the younger demographic - to Snapchat, Instagram and others
https://www.anvilmediainc.com/search-engine-marketing-resources

NATDA Webinar: 11 Marketing Predictions & Trends That May Transform Your Business

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Hinweis der Redaktion