1. SuperVision for the SuperWiser Pharma Front-line Manager
“To begin with, many thanks to Anup for taking an initiative for creating such a handy 'n'
pragmatic tool! I got rave reviews on it from my newly joined Line mangers as we gave
this book to them during their induction program. Generally, its difficult for sales folks to
read the entire book but this one was all about them....Very original yet to the point. My
own impression after reading it is that its a unique self starter kit, useful enough for any
line manager who is starting his journey in his / her new role...Keep up the good work
Anup!”June 16, 2010
Top qualities: Expert, Good Value, Creative
Pankaj N Gursahani
Associate Director Sales Training; Astra Zeneca
Bangalore
“" This Book provides invaluable tips for Pharmaceutical Sales Representative who
meet with busy health care professionals.Provides better understanding of the
Job,Market place and career progression.It's definately a "Prescription for
succcess"” May 18, 2010
Agnelo D'silva, Director Sales
UCB India Pvt Ltd
Mumbai
The book "SuperVision for the SuperWiser Front-Line Manager" is a must read for all
pharmaceutical Sales Reps who are aspiring to become Front Line Managers and thus
further their career. It begins with a bang, as it portrays the targeted readers in good
light with the potential of the industry and themselves. The writing style is quite easy to
read, the quotes in every page add exquisite flavor to the point of discussion and the
cartoons are apt & humorous. I recommend this book in my training programs for Senior
Reps who are aspiring to become Front-Line Managers as well for Managers new to
their role.” June 8, 2010
Jacob Jose, Senior Manager - Training and Development,
Eli Lilly
New Delhi
“Supervision for the superwiser front-line manager written by Mr.Anup Soans is must for
all front-line managers of every pharma companies. It is tailor-made to Medical Reps to
transform to leadership position.” May 19, 2010
Akshya Mahapatra, Head- Sales Marketing
Glenmark Pharmaceuticals
“Hardknocks for GreenHorn is a good book and very useful tool for any one starting his /
her career in Pharma Industry.. It covers all basic concepts i.e Medical Part, Sales
Tools, Innovative methods and much more.. I strongly recommend this book to be the
part of freshers training batch in any Pharma Company. .” June 12, 2010
Top qualities: Expert, Good Value, Creative
Vinay Sharma; Area Manager
MSD Pharmaceuticals; New Delhi

2. “Anup's writings are his professional life experiences & may be wishes he wants the
pharma industry managers to build themselves for the better. His expressions in his
books depict the image of real professionalism, he has not tried to be a management
guru but a guide to make people authentic guide to their subordinates to progress & rise
up in the organisation.” June 11, 2010
Top qualities: Great Results, Expert, Creative
SARVESH GOYAL
CEO
Pride Pharmaceuticals
Jaipur
“Dear Anup, Thanks for your email and sharing the copy of your books – (i) Supervision
for the SuperWiser Front-Line Manager & (ii) HardKnocks for the GreenHorn. At the
outset, I would like to congratulate you for all the effort in writing these two books. It is a
necessity for the Pharma Industry. There are number of books and publications
available on top management functions but hardly, we come across books on basics for
the basic functions – like Strategic Pharma Selling for MR and FM. These should be the
text book for all aspiring and practising MR and FM. I am sure it will help them to
understand the art and science of Pharma Selling and help in developing leadership
skills. Finally, what our country needs today and more for tomorrow is „Sells PULL‟ than
„Sells PUSH‟. Hope your book will contribute towards this object. I would like to share
few copies of your books with my Industry friends and MDP participants. I am not sure
whether the book is available in any of the Kolkata book stores. If not, it would be nice if
you could request the publisher to help me buy five copies of each book at the earliest
so I may share these with the participants during June and July MDPs. Wish you all the
best way forward... Best regards, Sanjoy Mitra” June 8, 2010
Sanjoy Mitra, Managing Director, SMSRC Private Limited
Pharma Consultant; Ex C Marc and MDP for Pharma Managers
“I started reading "SuperVision for the SuperWiser Pharma Front-line Manager" like any
other book when it was sent to me by my good friend Mr Anup Soans. As my reading
progressed, I remembered a very apt learning given to me by my mentor that 'Very
often people expect a promotion for exceptional performance, but, performance is
certainly no basis for a promotion. Performance is indeed the basis for
Bonus/Incentive/Rewards, etc, but, then, what is the basis for Promotion?
Well.....Potential is the basis for Promotion. Very wise indeed'. Very few people realize
these basic tenets of management and more often than not, organizations promote
people exclusively based on performance to ensure employee retention. How
appropriate are these measures? Are there more balanced approaches that could be
taken to identify, develop, groom and retain a people manager? These thought
provoking issues are very lucidly dealt with in the book "SuperVision for the SuperWiser
Pharma Front-line Manager". A must read for every people manager irrespective of the
industry, since the basic rules of people management are universally applicable. A well
written book worth treasuring.” June 4, 2010
Karthik Anantharaman, Head - Medical Affairs, Abbott; Mumbai

3. “Book Review: SuperVision for the SuperWiser Front-Line Manager - Although the first-
line manager‟s job is very important, a great majority of FLMs do not have clarity on
their roles. Even after years, they function as super-medical representatives. The
transition period is infinite. In light of this, the delightful book by Anup Soans would
serve as a guide-book to many FLMs. I have not seen many such books by Indian
authors. I recommend that this book should be a part of the welcome-kit whenever any
medical representative is promoted as first-line manager. Needles to mention, all senior
first-line managers should read and absorb the material from this book. - Vivek
Hattangadi” May 19, 2010
Top qualities: Great Results, Expert, High Integrity
Hattangadi Vivek
Ex- GM sales and Mktg
Intas Pharmaceuticals
Ahmedabad
“I have known Anup for many years. He has always impressed me with his thorough
professionalism in whatever he does. Clear-thinking, pragmatism and a go-getting
attitude are the hall marks of his personality. His recent books on Pharma sales cum
marketing stand testimony to his impressive track record in this field. They are highly
readable and at the same time they offer facts and pearls of wisdom that an aspiring
professional cannot do without. Godspeed to him!” May 15, 2010
Dr S Srinivasan, Life Coach, Balance: The essence of living
Ex Sr. VP Sanofi Aventis
“I had an opportunity to go through Anup's creativity represented in his latest knowledge
series. It would be wise to call that as a nicely laid-out, perfect blend of theory and
practice. Sales team management and the key attributes are really well touched in
these 2 books. I recommend the books to be shared with every pharma sales personnel
starting his carreer in this typical yet promising industry. Wish you good luck Anup and
wish to associate with you and your work in a long run. Good luck” May 15, 2010
Top qualities: Expert, Good Value, Creative
Dr. Ambrish Joshi
VP Genpact LLC
Healthcare Vertical
“Anup has two books to his credit.They are an excellent guiding material for all the fields
though they are aimed at pharma. Visulas are nice and I have used some in my
presentation with due acknowledgement. Lucid language and simple format makes very
easy reading and understanding. Interest level is maintained throughout. Good Job
Anup!! Keep it Up. Shashank” June 2, 2010
Shashank Dangi, Manager Marketing, Festo Controls P Ltd
was with another company when working with Anup at Crestcom International

4. Anup Sir has been a guiding light in my endeavor to excel in the Healthsciences &
Pharmaceutical service Industry. His tireless efforts in improving the medico-marketing
scenario in the country is commendable. He has an excellent command over
communications, is a great orator and his book for pharma sales force is an excellent
read. He is an asset to any organization and the leadership he provides will motivate
many to go that extra mile in accomplishing what they set out to do.” June 16, 2010
Gautam Sathia, MD & CEO, BioQuest