Kodak didn’t go out of business because people stopped taking pictures. They just failed to read and acknowledge the emerging Digital Era... ..................................................................................... Digital in Indian Pharma - Case Studies and Discussions. Be there at BrandStorm 2016 on 17th Feb - The Courtyard Marriott Mumbai.

1. 17TH
(Wed),FEBRUARYATTHECOURTYARDMARRIOTT,MUMBAI
BrandStorm2016
MEDICINMANpresents
TM
Since 2011
FORMOREINFORMATION,PLEASECONTACT:
ChhayaSankath:chhaya@kmv.co.in
+91-9867-421-131
ATTHEONEEVENT
PHARMABRANDMANAGERS
CANNOTAFFORDTOMISS!
LEARN.
SHARE.
NETWORK.
ORGANIZEDBY
Integrated Healthcare Communications
INPARTNERSHIPWITH
MEDICINMANfield Force Excellence
TM
Since 2011
HOSTEDBY

2. SPEAKER
PROFILES
PV Sankar Dass, CEO & Director, CURATIO
Sankar Dass has more than three decades of
experience during which time he has built major
brands like Omez, Razo, Nise, Ketorol, Stamlo,
Mintop, Venusia and others. During his tenure 8 out
of the top 10 brands of DRL was launched & built as
mega brands both in emerging markets and in India.
He has specialization in sales, marketing, brand
management, alliances and acquisitions. He is a
mentor who has developed large teams across
geographies, drove business through his analytical
skills and has successfully created leadership
pipeline.
Prior to his current role, he was the Vice President in
Dr. Reddy’s Laboratories Ltd. He is associated with
Curatio as COO since October 2014.
KEYNOTE
17TH
(Wed),FEBRUARYATTHECOURTYARDMARRIOTT,MUMBAI
BrandStorm2016
What does
it take to Build
Strong Sustainable
Brands in the Indian
Pharma Market?
ORGANIZEDBY
MEDICINMANfield Force Excellence
TM
Since 2011
HOSTEDBY
Integrated Healthcare Communications
INPARTNERSHIPWITH
FORMOREINFORMATION,PLEASECONTACT:
ChhayaSankath:chhaya@kmv.co.in
+91-9867-421-131

3. SPEAKER
PROFILES
Darshan Patel, Partner, Pricewaterhouse Coopers
Darshan is a Partner leading the Forensic Services practice in Mumbai with
substantial investigative and forensic accounting experience in USA and
India. He has been with the organization for over 22 years out of which,
he spent 9 years as part of the forensics practice in New York. He has over
14 years of work experience across practice areas of Forensic accounting,
Disputes & Litigation.
He specialises in large multinational forensic accounting investigations,
anti-bribery investigations, arbitrations and resolution of post-acquisition
purchase price disputes as well as matters involving the determination
of damages. He has assisted clients in various forums including the
International Chambers of Commerce (ICC) London, American Arbitration
Association (AAA) and several ad hoc arbitrations in the United States and
in India. His clients are from a variety of industries including advertising,
automobiles, agro-chemicals, energy, media and entertainment,
manufacturing, oil and gas, pharmaceuticals and medical devices.
UCPMP & MCI
GUIDELINES
DISCUSSION + Q & A
17TH
(Wed),FEBRUARYATTHECOURTYARDMARRIOTT,MUMBAI
BrandStorm2016
SESSION CHAIR
UCPMP & MCI
Guidelines -
Implication for
Pharma Marketing
ORGANIZEDBY
MEDICINMANfield Force Excellence
TM
Since 2011
HOSTEDBY
Integrated Healthcare Communications
INPARTNERSHIPWITH
FORMOREINFORMATION,PLEASECONTACT:
ChhayaSankath:chhaya@kmv.co.in
+91-9867-421-131

4. SPEAKER
PROFILES
BRAND BUILDING
CASE STUDIES+Q&A
Ashish Srivastav, Metabolics Lead Asia Pacific & VP - Metabolics India at Johnson & Johnson
Ashish is currently the Metabolics Lead Asia Pacific & VP - Metabolics India at Johnson & Johnson. Prior to his
current role he has held a number of senior roles including BU Director at Bristol-Myers Squibb, Head Sales
and Marketing - Diabetes at Pfizer and Director - Metabolics and Cardiovascular at Merck.
17TH
(Wed),FEBRUARYATTHECOURTYARDMARRIOTT,MUMBAI
BrandStorm2016
SESSION CHAIR
Nandita Dandekar, Respiratory Commercial Manager for Emerging Markets and Australasia, GSK
Nandita joined GSK in 2005 as Product Manager where she handled a brand portfolio of mass market brands
and was promoted as Marketing Manager Respiratory in 2011 where she lead the respiratory marketing
team to plan, develop and execute the Seretide Price/Volume opportunity in India through access. Also, she
was strategically involved in formulation of the 5 year respiratory strategy for India considering the growth
dynamics and GSK’s respiratory pipeline.
Prior to joining GSK, Nandita worked with Novartis. She has 13 years pharma experience in Respiratory, anti-
infective and mass markets.
Nandita holds a Masters degree in Marketing Management from Narsee Monjee Institute of Management
Daleep Manhas, General Manager & Associate Vice President at McCann Health
TOPIC: Insight mining for health brands: A challenge and an opportunity
Daleep has over 9 years in Sales Management, Business Development, Advertising,
Strategic Planning, Training and Development in leading corporate and healthcare
communications agencies.
His specialties lie in Strategic Management, Sales Management, Advertising and Strategic
Planning, Business Development and Evaluation.
Ajit Nair, Marketing Manager at Sanofi
At Sanofi, Ajit is responsible for the Thrombosis Franchise, consisting of brands Clexane and Plavix
as Marketing Manager.
Prior to his current role he has worked at Boehringer Ingelheim, where he managed Thrombolytics
portfolio consisting of Actilyse and Metalyse and launched antiparkinson’s therapy Mirapex.
Ajit has a PG Diploma in Pharma Management from SIESCOMS and a Bachelor of Pharmacy from the
University of Pune.
CASE STUDY: BUILDING A PATIENT-FOCUSED SUSTAINABLE BUSINESS
CASE STUDY: SUCCCESS OF PLAVIX BRAND
CASE STUDY: INSIGHT MINING FOR HEALTH BRANDS: A CHALLENGE AND
AN OPPORTUNITY
Brand Building:
Case Studies
from the Indian
Pharma Market

5. SPEAKER
PROFILES
Praful Akali, Founder-Director, Medulla
Communications
Praful has worked with some of the leading brands
in consumer healthcare for 7 years, and then set up
his own healthcare communications agency that is
one of the top 3 healthcare agencies in the country
within 6 years of it formation, servicing clients like
Novartis, Sanofi, MSD, GSK, J&J, Colgate, Heinz, and
others.
Praful has led Medulla towards becoming India’s
biggest winner at The Rx Club Show 2014 at New
York – one of the leading global Creative awards in
Healthcare – where Medulla competed and stood
tall against global healthcare specialist agencies.
Praful has a management degree from IIM-Lucknow
and a bachelors degree in pharmaceutical sciences.
DIGITAL
@ PHARMA
Amit Akali, Creative Consultant, Medulla
Communications and Managing Partner, WYP Brand
Solutions
Amit was former National Creative Director of Grey
India and Creative Head, Ogilvy Bangalore. The
highlight of his career has been 3 Campaign of the
Year Abby awards for: State Bank Of India, Hutch and
Killer Jeans. He was also behind one of the biggest
Indian launches – ITC Foods’ Bingo! He’s won over
200 national and international awards, including
two continuous Cannes Golds (2013, 2014).
17TH
(Wed),FEBRUARYATTHECOURTYARDMARRIOTT,MUMBAI
BrandStorm2016
Unleashing the
Power of Digital
Marketing - Case
Studies + discussion
ORGANIZEDBY
MEDICINMANfield Force Excellence
TM
Since 2011
HOSTEDBY
FORMOREINFORMATION,PLEASECONTACT:
ChhayaSankath:chhaya@kmv.co.in
+91-9867-421-131
Integrated Healthcare Communications
INPARTNERSHIPWITH

6. .
Pankaj Dikholkar, General Manager, Abbott
Pankaj is a digital leader in Pharma healthcare
vertical having worked across various digital
formatsandwon11awardsfordigitalprojects.
He has an MMS Marketing and Dip. in digital
and social media marketing.
Dr. Manish Verma, Director Medical Affairs
(Internal Medicine, Cardio, Hospitals) Sanofi
Dr. Manish is a clinical practitioner turned
pharmaceutical physician with more than a
decade of medical affairs and clinical research
experience. Previously he has worked at Eli
Lilly, Biocon, and Ranbaxy
17TH
(Wed),FEBRUARYATTHECOURTYARDMARRIOTT,MUMBAI
BrandStorm2016
SPEAKER
PROFILES
Unleashing the
Power of Digital
Marketing - Case
Studies + discussionDIGITAL
@ PHARMA(...Cont.)
ORGANIZEDBY
MEDICINMANfield Force Excellence
TM
Since 2011
HOSTEDBY
Integrated Healthcare Communications
INPARTNERSHIPWITH
FORMOREINFORMATION,PLEASECONTACT:
ChhayaSankath:chhaya@kmv.co.in
+91-9867-421-131

7. PROGRAM
DIRECTOR
Anup Soans, Editor, MedicinMan
Anup Soans is the Founder-Editor of MedicinMan - India’s 1st
Magazine for
Field Force Excellence in Pharma, which he started in 2011 as a learning and
development resource for Pharma front-line professionals.
Anup’s vision for the future of the Pharma Field Force comes from his
daily interactions with thousands of pharma professionals over Linkedin,
Facebook and Twitter. He is one of the most widely-recognized pharma
professionals on social media.
Anup is also a learning and development (L&D) facilitator. He has worked
with India’s leading pharmaceutical companies for over a decade, helping
them transform their front-lines using L&D as a strategic tool.
Anup has has written two bestsellers for pharma front-line professionals:
HardKnocks for the GreenHorn and SuperVision for the SuperWiser Front-line
Manager. He is also the creator of Repeat Rx, a structured program designed
to enable the field force to create trust and build relationships with doctors.
Anup is a contributor to The Art of Modern Sales Management by ASTD Press.
17TH
(Wed),FEBRUARYATTHECOURTYARDMARRIOTT,MUMBAI
BrandStorm2016
16TH
(TUES),FEBRUARYAT
THECOURTYARDMARRIOTT,
MUMBAIFFE2016BROCHUREWILLBERELEASEDSOON.FORDETAILSCONTACTANUPSOANS
(anupsoans@gmail.com|+91-968-680-2244)
ORGANIZEDBY
MEDICINMANfield Force Excellence
TM
Since 2011
HOSTEDBY
Integrated Healthcare Communications
INPARTNERSHIPWITH

8. ABOUT OUR
SPONSORS
Medulla Communications is a deeply specialised healthcare communications agency,
focused on providing integrated strategic, marketing and creative communication for
healthcare clients across all media and target audiences.
Since it was founded, Medulla Communications rose to to the ranks of the top 3
healthcare agencies in the country within 6 years, servicing clients like Novartis, Sanofi,
MSD, GSK, J&J, Colgate, Heinz, and others.
Medulla Communications is India’s biggest winner at The Rx Club Show 2014 at New
York – one of the leading global Creative awards in Healthcare.
At Cannes Lions 2015, Medulla Communications bagged a Bronze Lion for its Spinning
Living Room print campaign for Johnson & Johnson.
Integrated Healthcare Communications
The Spinning Living Room print campaign for Johnson & Johnson which won Medulla Communications a
Bronze Lions at Cannes Lions 2015 in the Healthcare category
17TH
(Wed),FEBRUARYATTHECOURTYARDMARRIOTT,MUMBAI
BrandStorm2016

9. MedicinManisIndia’s1st
MagazinededicatedtothecauseofFieldForceExcellence
in the Indian Pharma Industry. Since it was launched in 2011, MedicinMan has
reached thousands of pharma professionals in India and abroad, bringing them
insights into learning and development, career progression, pharma sales and
marketing, social media marketing, pharma brand management, success stories
of career growth and much more.
Every year MedicinMan organizes FFE and BrandStorm - 2 events that have
become well-known in the industry for bringing together established and
aspiring leaders for 2 days of learning, sharing and networking.
17TH
(Wed),FEBRUARYATTHECOURTYARDMARRIOTT,MUMBAI
BrandStorm2016
MEDICINMANField Force Excellence
TM
Since 2011
Knowledge Media Venturz (“KMV”) specializes in crafting and delivering high-
engagement CME under the brand name AWESUM.
CME initiatives are delivered in print, digital, online and below the line formats.
Over the last 3 years KMV has emerged as a leading player in delivering high
end CME programmes to Indian doctors while liaising with leading International
Medical Associations & other centres of excellence. We have strong network of
more than 75 top Indian KOLs across therapy areas.

10. DELEGATE REGISTRATION
To register, make payment and email payment and delegate details to Chhaya Sankath (chhaya@kmv.co.in)
CHEQUE PAYMENT
Payment must be made in INR by Cheque / Bank Draft and must be received prior to the conference. Cheques to be issued in
the name of “KNOWLEDGE MEDIA VENTURZ LLP”, payable at Mumbai.
SEND CHEQUES TO:
Chhaya Sankath, A-302, Kshitij C. H. S. L., Off Film City Road, Behind Satellite Towers, Goregaon East, Mumbai 400 063
Contact: +91-986-742-1131 | chhaya@kmv.co.in
PAY BY ACCOUNT TRANSFER
NEFT DETAILS
BANK: AXIS BANK
BRANCH: GOREGAON WEST, MUMBAI (MH), GR FLR, PATKAR COLLEGE,
S V ROAD, GOREGAON WEST, MUMBAI -62.
ACCOUNT NAME: KNOWLEDGE MEDIA VENTURZ LLP
ACCOUNT NO: 913020033732313
IFSC CODE: UTIB0000647
PAYMENT OPTIONS
*Service Tax will be charged additionally as applicable.
SEND US ALL THE FOLLOWING DETAILS TO CONFIRM YOUR REGISTRATION
NAME: DETAILS OF CHEQUE/ NEFT TRANSFER:
COMPANY:
DESIGNATION:
ADDRESS:
EMAIL & MOBILE:
Send details of payment and delegate details to Chhaya Sankath (chhaya@kmv.co.in | +91-986-742-1131)
DELEGATE FEE* MATRIX FOR BRANDSTORM 2016 & FFE 2016
All figures in INR FFE BRANDSTORM BOTH
PHARMA DELEGATES 9,000/- 7,000/- 14,000/-
SERVICE PROVIDERS 20,000/- 20,000/- 35,000/-
EARLY BIRD OFFER (BEFORE 31 January 2016)
PHARMA DELEGATES 8,000/- 6,000/- 12,000/-