1. Suzlon Energy Ltd.
0

2. Content
Suzlon Energy Ltd.
1. Strategic
Initiative
•Project
Columbus
•Project
Antigua
•Global
Leadership
Workshop
•Wind Day
2. Product
Strategy
3. Promotion
4. Process
•Competitive
Land
scaping &
Benchmarki
ng
•Product
Launch &
Product Summit
•Bid Lost
Analysis
•Competitive
Landscaping
•Requirement
Gathering
•Offer Validity
Process
•IEC Standard
Certification
•Market
Analysis
•VIP &
Government
Agency
•Training
Programme
•Competitive
Analysis
•PRD
•Partners
•Authority to
Market
•Students
•Communica
tion Strategy
•Leveraging
Columbus
Charter
•Marketing &
Sales
Communication
5. Market
Intelligence
•Stake Holder
Meets
•Media
•Countering
Competition
- Strategy
Other
1
•Articles Published
Over View of Marketing MIS
6. NPD
7. Stake Holder
Visit
•Customer

3. Content
Suzlon Energy Ltd.
1. STRATEGIC
INITIATIVE
Project
Columbus
2. PRODUCT
STRATEGIC
3. PROMOTION
Competitive
Product
Land scaping & Launch &
Benchmarking Product
Summit
Project
Antigua
Communication
Strategy
Marketing &
Sales
Communicatio
n
Wind Day
Leveraging
Columbus
Charter
Stake Holder
Meet
Global
Leadership
Workshop
Countering
CompetitionStrategy
2
MEDIA
4. PROCESS
Bid Lost
Analysis
5.MARKET
INTELLIGENCE
Competitive
Land
Scaping
6.NPD
7.STAKE
HOLDER VISITS
Others
Requirement
Gathering
Customers
Visit
Articles
Published
Marketing MIS
Offer Validity
Process
Brazil Bidding
Strategy
Market
Analysis
VIP,
Government
organization
Visit
Training
Programme
IEC Standard
Certification
PRD
student/instuti
tes VISIT
Authority to
Market

4. Content
SR
DESCRIPTION
Suzlon Energy Ltd.
SR
DESCRIPTION
Project Columbus
Offer Validity Process
Project Antigua
1
Strategic
Initiative
Global Leadership Meet
4
Process
Won Lost Analysis
Wind Day
Training Programme
Countering Competition- Strategy
Competitive Land Scaping
Competitive Land scaping &
Benchmarking
2
Product Strategic
5
Communication Strategy
Market
Intelligence
6
NPD
Customers Visit
7
Promotion
Stake Holder Visits
Stake Holder Meet
MEDIA
3
PSD
Authority to market
Marketing & Sales Communication
3
IEC Standard Certification
Requirement gathering
Leveraging Columbus Charter
Product Launch & Product Summit
Brazil Bidding Strategy
VIP, Government Organization
Student/Instutites
8
Others
Articles Published
Marketing monthly MIS

5. 1. Strategic Initiatives
Suzlon Energy Ltd.
Project Columbus
Project Antigua
Global Leadership Meet
Wind Day
Countering Competition- Strategy
4

6. Project Columbus
Suzlon Energy Ltd.
Conceived &
Conceptualiz
ed
Formulated
CFT &
Developed
SoPs
Rolled out ,
Institutionali
zed SoPs
and onboarded
SBUs and
BUs
Planned,
coordinated
and
executed
several
initiatives
Role Of Central Marketing In Project Columbus
5
Central Marketing: Annual Activity Report 2011-2012
Close
coordination
monitoring
and followup of MoM
& actions.

7. 1. Strategic Initiatives
Suzlon Energy Ltd.
Project Columbus
Project Antigua
Global Leadership Meet
Wind Day
Countering Competition- Strategy
6

8. Project Antigua
Suzlon Energy Ltd.
•Leveraging he Phase I of Antigua in terms of Market Segmentation & Product Segmentation
•Institutionalizing the Best Practices i.e. Sales Activation & Monitoring (SAM / Kris)
•Progress on Key Account Management
7
Central Marketing: Annual Activity Report 2011-2012

9. 1. Strategic Initiatives
Suzlon Energy Ltd.
Project Columbus
Project Antigua
Global Leadership Meet
Wind Day
Countering Competition- Strategy
8

10. Global Leadership Meet
Suzlon Energy Ltd.
Role of Central Marketing in Global Leadership
Workshop
Conceptualize
Anchor
Central
Marketing
Co-ordinate
9
Central Marketing: Annual Activity Report 2011-2012
Feedback

11. 1. Strategic Initiatives
Suzlon Energy Ltd.
Project Columbus
Project Antigua
Global Leadership Meet
Wind Day
Countering CompetitionStrategy
10

12. Wind Day
Market
wise
Analysis
Product
Wise
analysis
11
Critical success factor
market wise & order
winners
Brief of
existing
volume
Emergence of resilient foundation
for development of business plan
Central Marketing: Annual Activity Report 2011-2012
Suzlon Energy Ltd.
Policy wise
Analysis
Quarterly
analysis

13. 1. Strategic Initiatives
Suzlon Energy Ltd.
Project Columbus
Project Antigua
Global Leadership Meet
Wind Day
Countering Competition- Strategy
12

14. Countering competition Strategy: an approach
Suzlon Energy Ltd.
Product Level
Comparison
Study: Suzlon SWOT
13
Mapping of Company
Areas for Competition
Central Marketing: Annual Activity Report 2011-2012
Learning's
Strategic Approach
Suggested Action plan
Suggested Action plan

15. 2. Product Strategy
Suzlon Energy Ltd.
Competitive Landscape
& Benchmarking
Communication
Strategy
Leveraging Columbus
Charter
14

16. Competitive Landscape & Benchmarking
Suzlon Energy Ltd.
•Compressive study of products offered by competitors
•Key inputs used in NPD
15
Central Marketing: Annual Activity Report 2011-2012

17. 2. Product Strategy
Suzlon Energy Ltd.
Competitive Landscape
& Benchmarking
Communication
Strategy
Leveraging Columbus
Charter
16

18. Communication Strategy :
Suzlon Energy Ltd.
17
Central Marketing: Annual Activity Report 2011-2012

19. 2. Product Strategy
Suzlon Energy Ltd.
Competitive Landscape
& Benchmarking
Communication
Strategy
Leveraging Columbus
Charter
18

20. Leveraging Columbus Charter
Suzlon Energy Ltd.
Indentified ‘killer WTGs’
Benchmark on market
Winning IRR
Comparative of technical
features
Critical Inputs on BoP
Better Financial practices
19
Central Marketing: Annual Activity Report 2011-2012

21. 3. Promotion
Suzlon Energy Ltd.
Launch & Product Summit
Marketing & Sales
Communication
Stakeholder Meets &
Industrial Interaction
Media Interaction & Press
Coverage
20

22. S9X officially launched at GWEC
Suzlon Energy Ltd.
21
Central Marketing: Annual Activity Report 2011-2012

23. Brazil Wind Power 2011
Suzlon Energy Ltd.
•Brazil a vital future growth market
•Wind power Brazil the premium event of
wind industry in Brazil
•At the event Suzlon launched Brazilian version of
S9X
•We also hosted a booth and we engaged in
activity of customer connect & lead generation
22
Central Marketing: Annual Activity Report 2011-2012

24. S9x Showcased in Vind 2011 Exhibition
in Stockholm
•Suzlon + RePower and 8 other leading WTG
Supplier exhibited at VIND 2011
•25 Project/Customer leads achieved during
2 day event
23
Central Marketing: Annual Activity Report 2011-2012
Suzlon Energy Ltd.

25. S9X Showcased in CANWEA 2011
Suzlon Energy Ltd.
•Suzlon + RePower all other major competitors present with their stall
•Close to 25 customer meeting completed in 3 days
•Notable names Renovalia Energy, GDF Suez, Corum, China Huadian International
Company, Niagara Economic Development Corporation, Nova Scotia Power, TransCanada
24
Central Marketing: Annual Activity Report 2011-2012

26. 3. Promotion
Suzlon Energy Ltd.
Launch & Product Summit
Marketing & Sales
Communication
Stakeholder Meets &
Industrial Interaction
Media Interaction & Press
Coverage
25

27. Knowledge Book: S9X Platform
Suzlon Energy Ltd.
•Pioneering effort indented to share the understanding & features of new developed S9X platform
•Uniform communication of newly developed product
•Accurate Technical Data related to product platform to help selling process
•Hi lighting unique features of product for better positioning
26
Central Marketing: Annual Activity Report 2011-2012

28. S9X Marketing Bulletin and Debriefs
Suzlon Energy Ltd.
Contents of Bulletins
1. S9X Certification Status Update
2. S9X Promotions Update
3. S9X Prototype Progress
4. S9X Order Status
5. S9X NPD Process Update
Debriefs and Other Updates
1. S9X debrief deck released each month
to keep the SBUs updated on the latest
on S9X NPD
2. S9X performance updates and
important reports and documents
released regularly
27
Central Marketing: Annual Activity Report 2011-2012

29. S9X Wind Turbine Platform Sales Pitch Booklet
Suzlon Energy Ltd.
CONTENT
S9X: Enhancements over the proven S88 platform
S9X and Competition
S9X Techno Commercial Case Studies
FAQs
Advantages
•In depth comparison of S9X with Product available in
market
•Accurate & consistent data regarding prototype
performance
•Technical improvement & advantages communicated
•FAQ makes communication self explanatory
•Results of pilot projects along with IRR calculation for
greater understanding of customer
28
Central Marketing: Annual Activity Report 2011-2012

30. S9X Animation and Micro-site
Suzlon Energy Ltd.
•Developed after benchmarking best practices across
utility companies & competitors
•Product performance & technical expertise
developed from S88
•Incremental change in S9X platform over S88
•Unique selling points of S9X
29
Central Marketing: Annual Activity Report 2011-2012

31. SBT-Blade Capability Video
Suzlon Energy Ltd.
•Suzlon Capabilities portrayed
Blade testing
facality
•Newly developed Blade testing facility
•Focus of product capability
Positiong as
high quality
product
Manufacturing
capablity
•Technical expertise
•Re enforcing our position as a high quality
WTG supplier
Design
capablity
SBT BLADE
CAPABILITY
VIDEO
Re inforcing
product
reliablity
•Reliable products with R&D as a core
•Strength in manufacturing high quality products
•Blades are subjected making them site ready.
30
Central Marketing: Annual Activity Report 2011-2012

32. S9X Global Brochure Released in AWEA
WindPower 2011
•Designed after benchmarking the best
industrial practices
•Provides all the essential information
about S9X platform in nutshell
•Highlight POD of the product like better
blades & power curve
31
Central Marketing: Annual Activity Report 2011-2012
Suzlon Energy Ltd.

33. Market Specific Brochure of S9X
Suzlon Energy Ltd.
Customized promotional material for each market
32
Central Marketing: Annual Activity Report 2011-2012

34. 3. Promotion
Suzlon Energy Ltd.
Launch & Product Summit
Marketing & Sales
Communication
Stakeholder Meets &
Industrial Interaction
Media Interaction & Press
Coverage
33

35. India Expo 2011
Suzlon Energy Ltd.
•The event was inaugurated by Dr. Farooq
Abdullah, Honourable Minister, MNRE,
Government of India
•All the major player of non renewable energy
sector were present
•Suzlon hosted a stall
5th Renewable Energy India Expo 2011, New
Delhi 11th Aug’11
34
Central Marketing: Annual Activity Report 2011-2012

36. 3rd International Wind Conference
and Exhibition
WINDPRO- Coimbatore- 6th Feb’12
•Suzlon was supreme sponsor of the ever
•Stall hosted by suzlon promptly featured S9X branding
•Suzlon won award for best stall
35
Central Marketing: Annual Activity Report 2011-2012
Suzlon Energy Ltd.

37. RENERGY 2012 Conference
Suzlon Energy Ltd.
RENERGY 2012, Chennai 12th Mar’12
•Organised by Tamilnadu energy development agency under Govt of Tamilnadu
•The conference was attained by more than 150 exhibitors
36
Central Marketing: Annual Activity Report 2011-2012

38. Innovations India 2012
Suzlon Energy Ltd.
Conference organised by National
Research Development co-operation
under guidance of Ministry of science
& technology
37
Central Marketing: Annual Activity Report 2011-2012
Innovate India 2012, Mumbai, 24th Mar’12

39. Wind IPP Summit-2012
Suzlon Energy Ltd.
Wind IPP Sumit, Mumbai 18th Jan 2011
•Maiden Meet of Wind IPP of india
•Re assuring our position in indian wind market as market leaders
38
Central Marketing: Annual Activity Report 2k011-2012

40. Letter Of Appreciation
Suzlon Energy Ltd.
39
Central Marketing: Annual Activity Report 2011-2012

41. 3. Promotion
Suzlon Energy Ltd.
Launch & Product Summit
Marketing & Sales
Communication
Stakeholder Meets &
Industrial Interaction
Media Interaction & Press
Coverage
40

42. S9X Media show
Suzlon Energy Ltd.
•Two Separate Conference were organized for trade media & analyst
•These events were held in Mumbai & London
41
Central Marketing: Annual Activity Report 2011-2012

43. S9X in Indian Business Press
Suzlon Energy Ltd.
Published in Economic Times Global
Steel section on 5th Dec 2011
The article highlighted:
The S9X advantage - Strong, Smart &
Safe
Products for lower wind class sites
International Clientele
S9X Order Book
42
Central Marketing: Annual Activity Report 2011-2012

44. 4. Process
Suzlon Energy Ltd.
Offer Validity Process
Won Loss Analysis
Training Programme
43

45. Offer Validation Process
Suzlon Energy Ltd.
SCM
Finance
Step
3:Delivery, Technology, Warra
nty & Quality
Step 4:Commercial /
Legal Terms/ OMS
pricing
ROLE OF CENTRAL MARKETING
Handholding
Apex
Commit
tee
Step 5: CMD
and Apex
Committee
approval
Streamlining
Step 2:
Submission of
OVP
Central
SBU-CEO
Step 1:Project Proposal for order closure
including SBU/BOP costs
Marketing
Closure
Month-wise break-up of 19 OVP
Month
Numbers
May
June
July
August
0
5
4
2
Septem
Novemb Decemb
Februar
October
January
March
ber
er
er
y
0
0
0
2
4
0
0
Central Marketing: Annual Activity Report 2011-2012
April
2

46. 4. Process
Suzlon Energy Ltd.
Offer Validity Process
Won Lost Analysis
Training Programme
45

47. Won lost Analysis
Suzlon Energy Ltd.
Reason s for non-participation
Participation in Bids
Product Related
Financing
No Relationship
Preference for Tier I Suppliers
Not Active in Geography
Good Competitor Relationship
24 %






20 %





Local WTG preferred
Deal
Breakers
Not invited / Eligible
Price Performance
Financing / Bankability


Competitor Client Relationship
Central Marketing: Annual Activity Report 2011-2012



29 %
100 %
100 %

Participated in all
processes







Participated in all
processes



48. 4. Process
Suzlon Energy Ltd.
Offer Validity Process
Won Lost Analysis
Training Programme
47

49. Training Programme
Suzlon Energy Ltd.
•Cross functional teams from SBUs
•Training using Video Conferencing first time
ever
•Training covered S9X sales and technical basics
BENEFITS :
•Unified Communication regarding products
•Improved Communication between Company & customer
•Accurate & proper flow of information to sales team
•Better Product Understanding for Sales team
48
Central Marketing: Annual Activity Report 2011-2012

50. 5. Market Intelligence
Suzlon Energy Ltd.
Competitive Landscaping
Profiling South Korean
Manufacturers
Bidding Strategy Brazil
IEC Standard Certification
49

51. Competitor Profiling South Korean
Manufacturers
Objective
Deep Diving to study
the Korean WTG
manufactures
Study co operate &
business unit level to
find out their strength
weakness and current
status of business
Methodology
50
Central Marketing: Annual Activity Report 2011-2012
Suzlon Energy Ltd.

52. 5. Market intelligence
Suzlon Energy Ltd.
Competitive Landscaping
Profiling South Korean
Manufacturers
Bidding Strategy Brazil
IEC Standard Certification
51

53. Bidding Strategy Brazil Auctions 2011
OBJEC
TIVE
Suzlon Energy Ltd.
Strategy formulation to attain maximum orders in
market at the same time not scarifying the larger
interest of company
Why Derating is
required ?
Concrete
Towers
Solution
OPTIONS
SUGGESTED
Reverse
Calculations
of Future
Prices
S8X as a New
Product for
Brazil Market
Criteria Considered To Formulate
Strategy
Based on these options path forwards was
suggested and scenario created
52
Central Marketing: Annual Activity Report 2011-2012

54. 5. Market intelligence
Suzlon Energy Ltd.
Competitive Landscaping
Profiling South Korean
Manufacturers
Bidding Strategy Brazil
IEC Standard Certification
53

55. Competitive Certification Status
Suzlon Energy Ltd.
Product Rating
Wind
class
Certific
ation
S 95
2.1
II A
GL
2003
S97
2.1
III A
GL
2003
S95
2.0
II A
GL
2003
S97
2.0
III A
GL
2003
Certification Status-Competitor
Study shows that competitor moving towards IECG
Certification
Certification Status-Suzlon
54
Central Marketing: Annual Activity Report 2011-2012

56. 6. New Product Development S12X
Suzlon Energy Ltd.
New Product Development & Role of Central marketing
Requirement Gathering
Market Analysis
PSD
Business Forecasting
Authority to Market
Internal Kickoff
Launch
--------------------------
External kickoff
--------------------------
Prototype
55
--------------------------
--------------------------

57. New Product Development S12X
Suzlon Energy Ltd.
1
Competition Landscape
2
2.5-3 MW Emerging Segment
Top Player have WTG in this Category
3
Over View of Technical Specification
Full converter & DFIG Equally Popular
Central Marketing: Annual Activity Report 2011-2012
Over View Technical Specification
Trend towards Multiple hub Height
Emerging Trend : Concert Tower
4
Turbine Level Performance @ 6.5 & 7.5 m/s
GE 2.75-118 more competitive al lower speed
Increased in efficiency at medium speed

58. New Product Development S12X
Suzlon Energy Ltd.
Customer Feedback
Customer Meeting
•Market Requirement of product found out
•Based on this feedback NPD can be aligned with
market requirement
57
Central Marketing: Annual Activity Report 2011-2012

59. Benchmarking-GE 2.75-118 Wind Turbine
Generator
Design Data
Product Over
view
Suzlon Energy Ltd.
Component
Study
Technical
Specification
Performance
Co-efficient
Energy Data
58
Central Marketing: Annual Activity Report 2011-2012

60. Authority to Market S12X
Suzlon Energy Ltd.
Market &
technology
trends
Internal
Customer voice
•Pre-sales activity
•Market awareness
building
•Showcasing suzlon
capabilities
Central Marketing: Annual Activity Report 2011-2012
Business
forecast

61. 7. Visits
Suzlon Energy Ltd.
Customer Visits
Government Delegation & VIP
Partners & subsidy Visit
Education Institute &
University
60

62. List of Customer Visits
Suzlon Energy Ltd.
SN Name
Company
Location
1
P K Shah
CLP India Pvt. Ltd.
Pune
2
Ryan Dela
GL Garrad Hassan
Pune
3
John Bosche
Ridgeline USA
Pune
4
Scott Thomas
AGL, Australia
Pune
EDF-EN
Pune
Edwyn Rodrigues Batliboi
Pune
5
Chris Cundy
6
Fabienne Demol
7
Antoine Garret
8
9
Raphael
Hernandez
10
Barabara Pike
11
Maritimes Energy Association,
Canada
Marco Pacinotti
Pune
Pune
Saudi Aramco
12
13
61
Abdul Hamid
Team
Pune
EMS Thailand
Central Marketing: Annual Activity Report 2011-2012
Pune

63. 7. Visits
Suzlon Energy Ltd.
Customer Visits
Government Delegation &
VIP
Partners & subsidy Visit
Education Institute &
University
62

64. French delegation visit anchored by central
Marketing
Delegation- IHEE French NGO founded by 30 top cooperates
Date-10/10/2011
Objective-To understand Suzlon
ProceedingSuzlon Presentation by Mr Ravindra
Open house by Mr Vikram & Mr Ravindra
63
Central Marketing: Annual Activity Report 2011-2012
Suzlon Energy Ltd.

65. German parliamentary delectation hosted by
Central marketing
Delegation-German parliamentary
(including Minister &MPs)
Proceedings
Date of visit-9/11/2011
Co-operate Film
Objective of visit-To understand
suzlon
64
Suzlon Energy Ltd.
Central Marketing: Annual Activity Report 2011-2012
Campus Tour
Open session jointly hosted by Mr J R Tanti & Mr
Ravindra

66. Other Government Organization /VIP visits
Suzlon Energy Ltd.
SN Name
Agency
Location
1
Delegates
Ireland, Irish Govt
Pune
2
Delegates
New South Wales Govt, Australia
Pune
3
Delegates
Invest in Serbia project
Pune
4
Lars-Olof Lindgren
Swedish Ambassador to India
Mumbai
5
Robert F. McDonnell
Governor of Virginia
Mumbai
6
Barry Buffier
7
Steve Talbot
8
Yves Jassaud
Deputy Director General, Department of Industry &
Pune
Investment - NSW Government
UK Trade & Investment
Pune
Total Oil India Pvt. Ltd.
65
Central Marketing: Annual Activity Report 2011-2012
Pune

67. 7. Visits
Suzlon Energy Ltd.
Customer Visits
Government Delegation & VIP
Partners & subsidy Visit
Education Institute &
University
66

68. Partners / subsidy visits
Suzlon Energy Ltd.
SN Name
Company
Location
1
Padmini Moodley
SA Finance Head
Pune
2
Johan Cilliers and Padmini
SWESA
Pune
3
Leif Andersen and Derek Lim Soo
SWECO, USA
Pune
4
Wagner Meireles
SEOB Head
Pune
5
Marius Wansleben
Appointed as Intern - German Citizen
Pune
6
Frauke Steller
Pune
7
Martin Erler
Pune
8
Dirk Schmidt
RePower Germany
Pune
10 Stefan Phillip
Pune
11 Stephan Kirchoff
Pune
9
67
Soren Bo Christensen
SEL US Representative
Central Marketing: Annual Activity Report 2011-2012
Pune

69. 7. Visits
Suzlon Energy Ltd.
Customer Visits
Government Delegation & VIP
Partners & subsidy Visit
Education Institute &
University
68

70. German University Student
Suzlon Energy Ltd.
Delegation-German University
student
Proceedings
Date of visit-12/11/2011
Co-operate Film
Objective of visit-To understand
suzlon and celebrate 60 years of India
Germany relationship
69
Central Marketing: Annual Activity Report 2011-2012
Campus Tour
Open session jointly

71. Other Key Interactions
Suzlon Energy Ltd.
SN Destination
1
Indian School of Business, Hyderabad
2
4
5
8
70
Jamnalal Bajaj Institute of Management Studies
IIM, Ahmadabad
Premier of Prince Edward Island
Frankfurt School - Renewable Energy Finance Symposium,
Mumbai
Central Marketing: Annual Activity Report 2011-2012
Purpose
Guest Lecturer
Guest Lecturer
Guest Lecturer
Keynote Speaker
Keynote Speaker

72. Other Key Interactions
Suzlon Energy Ltd.
71
Central Marketing: Annual Activity Report 2011-2012

73. 8. Articles Published
Suzlon Energy Ltd.
Turbine Technology harness
suboptimum winds-ETU
Wind Energy Myth & FactETU
Product Strategy Concept Pratibimb
72

74. Turbine technology harness suboptimum windsETU
73
Central Marketing: Annual Activity Report 2011-2012
Suzlon Energy Ltd.

75. 8. Articles Published
Suzlon Energy Ltd.
Turbine Technology harness
suboptimum winds-ETU
Wind Energy Myth & FactETU
Product Strategy concept Pratibimb
74

76. Wind Energy Myth & Fact-UET
Suzlon Energy Ltd.
Outline of Article
•Busting Popular Mythic regarding wind turbine
Constructi
on of wind
park takes
more
energy
then it
ever
makes
Wind
Wind
Park are Park Kill
noisy
Birds
75
Wind
Park
effect
flora
fauna
Central Marketing: Annual Activity Report 2011-2012
Wind
Park
create
electrom
agnetic
interfere
nce
problem
Wind Parks
•Re assuring Wind as alternative source of energy
Wind
Wind
are
Energy
•Portraying wind as sustainable source of energy
Energy is
inefficient
needs
expensiv
they operate
backup at
e
only 30% of
work
time
We should
invest in
other
technology
Wind Park
should be
Pout out at
sea
Wind
Park are
ugly &
unpopular

77. 8. Articles Published
Suzlon Energy Ltd.
Turbine Technology harness
suboptimum winds-ETU
Wind Energy Myth & FactETU
Product Strategy conceptPratibimb
76

78. Product Strategy Concept - Pratibimb
Suzlon Energy Ltd.
77
Central Marketing: Annual Activity Report 2011-2012

79. Suzlon Energy Ltd.
Monthly MIS
78

80. Marketing MIS
Suzlon Energy Ltd.
Constructi
on of wind
park takes
more
energy
then it
ever
makes
Wind
Park are
noisy
79
Wind
Park Kill
Birds
Wind
Park
effect
flora
fauna
Central Marketing: Annual Activity Report 2011-2012
Wind
Park
create
electrom
agnetic
interfere
nce
problem
Wind Parks
Summary of activates
are
inefficient
Promotion activity
they operate
conducted
only 30% of
Market Development
time



NPD status

Monthly OVP conducted

Other activities

Wind Park
We should
Co-ordination activities Windare
should be
invest in
Park 
Pout
other Single point out at
sea
technology
ugly &
unpopular
Documentation of activities

Achievements


81. Suzlon Energy Ltd.
Thanks !
80