Online video and photo industry by Anuj Pratap Yadav & Ved Pal
1. Online Video and Photo Industry Presented by: AnujPratapYadav(09BM8066) Ved Pal (09BM8077)
2. A video hosting service allows individuals to upload video clips to an Internet website. The video host will then store the video on its server, and show the individual different types of code to allow others to view this video. The website, mainly used as the video hosting website, is usually called the video sharing website. Online Video Sharing
3. Video Sharing Intermediaries Video Search Video eCommerce Video Editing & Creation Rich Media Advertising P2P (Peer To Peer) Video Streaming Vlogosphere Video Industry Innovation
11. There are currently over 300 websites like YouTube on the Internet and the number continues to grow By 2014, the sum of all forms of video (TV, VoD, Internet video, and peer-to-peer) will continue to exceed 91 percent of global consumer traffic. The global online video community will include more than 1 billion users by the end of 2011. By 2014, it would take more than two years to watch the amount of video that will cross global IP networks every second; to watch all the video crossing the network that year would take 72 million years. Global file sharing traffic is projected to reach 11 exabytes per month in 2014, 22 percent CAGR from 2009-2014 Growth Potential
12. Advertising Text Ads Video Ads Subscription Fee for certain high quality content Better and Ad-free Streaming Affiliate Cost per Action Content Click-to-buy Commission on sold content Directory Services Coveted Categories Licensing Revenue Model
13. Political Challenges posed by Copyright/Privacy Issues Threat of use by Terrorist organizations Use for Political Causes Government Regulations Economic Globalization – Intense Competition Consistent Growth in Advertising Revenue Reach of Internet to Masses Help in Rural development/HealthCare/Education PEST Analysis
14. Social Changing consumer tastes Fashion and fads Demographics of the service area Technological Efficient Data Storage Constant Improvement in Technology New Devices at customer’s service
15. 1.Bargaining Power of Buyers – High Many Alternatives Available Zero or Low Switching Cost Advertisers can switch to Social Networking sites 2.Bargaining Power of Suppliers – Low Large Number of Players Low Differentiation on Services Other options for sharing user content Porter’s 5 Forces Analysis
16. 2.Threat of New Entrants – Medium Low Capital Investment Economies of Scale Brand Value First Mover’s Advantage Innovation is the key 3.Threat of Substitutes – Medium Innovative Solutions provided by new service providers Focused Services gaining momentum New Technological Innovation
17. 5.Competitive Rivalry – High Large Number of Small Players Entry of Big Guns Continuous Innovation
