1. LinkedIn Canada
Q4 2013 Data
January 2014

2. Over 259 million members globally
Growing by more than 1 million new members each month
Over 9 million members in Canada
Growing by more than 150,000 new members each month
Female: 49.9%
Male: 50.1%
BC: 14% Prairies: 17.9% Ontario: 39.1%
Quebec: 22.3% Atlantic: 6.8%
Age 21 – 34: 22.8% Age 35 – 44: 15.4%
Age 45 – 54: 16.2% Age 55 – 64: 12%
Membership: LinkedIn internal figures.
Demographics: Website traffic data from ComScore Canada Media Metrix Q4 2013.

3. Source: comScore Canada Media Metrix
More unique visitors than the major job boards combined
October – December 2013
Average Monthly Unique Visitors (000)

4. Source: comScore Canada Media Metrix
October – December 2013
Average Monthly Page Views (Millions)
More page views than the major job boards combined

5. Source: comScore Canada Media Metrix
October – December 2013
Average Monthly Unique Visitors (000’s)
Quebec: More Unique Visitors than the major job boards combined