1. ASSIGNMENT TVC
N G U Y Ễ N . P H Ú . C Ư Ờ N G
T R Ầ N . Q U Ô C . T H I Ê N . A N

2. PRODUCTION
PROCESS
TV COMMERCIAL

3. TVC PRODUCTION DEVELOPMENT OVERVIEW
Client
Advertising
Agency
Production house
Media (television)
1. Advertising brief2. STB development
3. Production house selection
4. Pre - Production
5. Shooting
6. Online - offline
7. Final mix & material release
8. Publish tape to media

4. 1- ADVERTISING BRIEF
Consumer insight
Position
statement
Competitive
analysis
Client
Advertising
agency
1. Creative brief2. Re-brief

5. 2- STORY BOARD DEVELOPMENT
Agreed Script Storyboard
Approved
Storyboard
Agency’s action:
Present script to client
and develop STB
accordingly.
Advise or revise STB if
any revision needed.
Client’s action:
Final check script & STB
details, cultural
differences or ethnic
issues and brief for
revisions if any

6. Creative idea development process

7. 3-PRODUCTION HOUSE SELECTION
Brief Production
House
Production Quotes
& Treatment
Production Shortlist,
Recommendation &
Quote approval
Agency’s action:
Based on the approval STB,
search for production houses
(commonly 3 vendors), present
to client PH’s quotes &
treatment with
recommendation.
Client’s action:
Verify vendor selection and give
quote approval.

8. 4-PRE PRODUCTION
Pre-pro meeting with
Client
Pre-pro meeting with
Agency
Work-in-progress
Talents, locations,
Audio…
Agency’s action:
Conduct PPM with PH
and give feedbacks for
improvement if any.
Facilitate PPH with
client and PH with
constructive input to
ensure good output.
Client’s action:
Double check the
production preparation
in accordance with
approved STB &
production treatment.
Give feedbacks if any
and approval before
SHOOT.
PH’s action:
Arrange PPM meeting with
agency and client
accordingly as per
production quote &
treatment presented.
Advise / Revise accordingly
with agency & client
feedback.

9. 5-PRE & SHOOTING
Start Pre-production
preparation
Confirm locations,
talents,
final check…
Shooting
Agency’s action:
Ensure all feedbacks
are well answered with
revision.
Ensure all related
materials are approved
before SHOOT
Client’s action:
Double check for
revision as per
feedbacks.
Give final approval for
all related materials
before SHOOT.
PH’s action:
Make revisions as per
agency & client
feedbacks.
Ensure all related
materials are approved
before SHOOT.

10. SHOOTING PROCESS

11. 6-OFFLINE & ONLINE
Offline
Offline edit
presentation,
revision & approval
Online
Agency’s action:
Work closely with PH to
ensure offline editing in
accordance with STB &
treatment approved.
Facilitate OFFLINE
presentation to client.
Client’s action:
Benchmark the offline
version with STB &
treatment approved.
Give feedbacks for
further improvement in
ONLINE.
PH’s action:
Work closely with agency
for offline editing and
revision if any.
Conduct proper OFFLINE
presentation to client.

12. 7-FINAL MIX & MATERIAL RELEASE
Online edit
presentation,
revision & approval
Final audio mix Material Release
Agency’s action:
Work closely with PH to
ensure ONLINE editing in
accordance with feedbacks
in the OFFLINE.
Facilitate ONLINE
presentation to client.
Client’s action:
Final check and
approval for
materials
release.
PH’s action:
Work closely with agency and
ensure all feedbacks for
improvement in OFFLINE are
answered in ONLINE.
Conduct ONLINE presentation
to client with SFX &/ Audio mix.

13. SAMPLES
Lipton TVC 30s Storyboard
00 Greentea TVC 30s Storyboard
Coke TVC 30s Script
Storyboard