The second part of the Crowdfunding for Creatives workshop that provides guidance into identifying your crowd and figuring out how to turn YOUR story into your pitch.

1. Crowdfunding for Creatives
Workshop - Part 2
Laying the Groundwork

2. Laying the Groundwork
• Who is your crowd?
• What is your story?
• Turning story into pitch video
• Exercise #2: Brainstorming your
pitch &/or video

3. Who is your crowd?
First level contacts
• Immediate family & friends who
you KNOW will contribute &/or
share
• Smallest group, but greatest
opportunity for action

4. Who is your crowd?
Second level contacts
• Acquaintances & colleagues in
your email database who are
likely to respond to personal
appeal

5. Who is your crowd?
Third level contacts
• Everyone in your email database
• Fans & followers on social media
you can convert to your email
database

6. Who is your crowd?
Fourth level contacts
• Organizations & influencers in
your target NICHE
audience(s) & market(s)
• Journalists
• Crowdfunding platform
community
• Opportunities for greatest
reach

7. What is your story?
https://www.kickstarter.com/projects/6010018
71/around-the-next-bend-rickshaw-
south/description

8. What is your story?
Includes:
• Longer written narrative
• Images
• Catchy headings
• Messaging for email, social media
& press releases
• Pitch video

9. What is your story?
Written narrative:
• Clear, concise, authentic &
personal
• “Who”, “why” & “what”
• Instill confidence & create
emotional reaction
• Answer all potential backer
questions
• Include clear “Call to
Action”

10. What is your story?
Images:
• An image is worth 1000 words
• Add depth & colour to your story
• Reinforce & communicate main
ideas

11. What is your story?
Headings:
• Well-placed & descriptive
• Organize content into short
sections
• Don’t be afraid to use white space

12. What is your story?
Messaging:
• Different messages for different
crowds, platforms & media
• Test, test, test (before, during &
after campaign)
• Articulate what’s in it for them
• Provide pre-crafted, easy-to-
share messages

13. Turning story into pitch video
• Communicate your story
• Keep it short (people typically
watch 90 sec or less)
• Show don’t tell
• Have good sound
• Cover WHO you are, WHAT the
project is & WHY it needs to be
made
• Include the “Call to Action”

14. Turning story into pitch video
https://www.youtube.com/watch?v=yjKtPb
yMOvo

15. Turning story into pitch video
https://www.youtube.com/watch?v=4I9eX
C_dlqw

16. Turning story into pitch video
https://vimeo.com/58961063

17. Turning story into pitch video
https://www.youtube.com/watch?v=PX79_W
Gl2lE

18. Turning story into pitch video
http://www.seedandspark.com/studio/rez#wi
shlist

19. Exercise #2:
Finding inspiration for your
story &/or video

20. Annelise Larson
annelise@veria.ca
@veriatweet
www.StorypreneursUnite.com