Giving Stakeholders What They Want (when they don't know what they want)
1. giving stakeholders
what they want
[when they don't know what they want]
Anne Haines
Web Content Specialist
Indiana University Bloomington
Libraries
@annehaines
2. Photo by Kingston Information & Library Service - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/47879667@N08 Created with Haiku Deck
3. my context
• content strategy
• UX generally
• project management
• who are "stakeholders"?
4. stakeholder interview
• clarify project goals
• gather requirements
• gain rapport with the team
• identify potential threats to the
work
[adapted from Meyer & Wachter-Boettcher]
5. truth: we're not psychic
cc: ancient history - https://www.flickr.com/photos/7745843@N03
19. Photo by Manchester Library - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/14802104@N07 Created with Haiku Deck
20. Photo by Jordi@photos - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/65107251@N00 Created with Haiku Deck
21. the gaps
cc: hey mr glen - https://www.flickr.com/photos/17106526@N00
32. sense-making questions
• how much info do you need
(scope of project)?
• what's your deadline?
• what are your top priorities?
33. sense-making questions
• what have you done so far, or
where have you looked for
answers?
• what do you plan to do with the
information?
• what would a perfect solution
look like?
34. • what data do you wish users
were providing?
• where do you tend to get
messy or unreliable data?
• how do you use this piece of
info to drive other processes?
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43. Photo by wonderferret - Creative Commons Attribution License https://www.flickr.com/photos/65555826@N00 Created with Haiku Deck
44. content strategy as problem solving
cc: dullhunk - https://www.flickr.com/photos/14829735@N00