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Facebook insights (jan 2014)
1.
FACEBOOK INSIGHTS
2.
CREATING A BUSINESS ACCOUNT
ON FACEBOOK
3.
4.
5.
6.
Explore All Options
/ Questions
7.
8.
9.
10.
What if I
use an already registered number?
11.
12.
13.
14.
Go to your
Gmail and click on confirmation mail
15.
16.
Login using your
personal profile credentials
17.
18.
19.
20.
21.
22.
23.
24.
Explore all options
before invite any friend / audience.
25.
26.
Fill all details
27.
28.
29.
30.
31.
32.
33.
34.
35.
CREATING FACEBOOK ADS
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
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53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
Scroll down
66.
67.
Click “Cancel” Your Ad
is „ready‟ but not „Live‟ on Facebook.
68.
Alternate way to create
your ad / campaign
69.
70.
71.
Repeat the process
72.
Scroll down Min 30 likes
73.
74.
75.
76.
77.
Spent time here to
understand all the requirement to create and manage a page or ad campaign on Facebook
78.
FACEBOOK INSIGHTS Measuring Ad Effectiveness
79.
80.
What if you
already have a facebook account and a company website that has facebook social plugin?
81.
www.facebook.com/insig hts
82.
83.
84.
85.
86.
87.
88.
89.
90.
91.
92.
Story Impressions and Clicks
93.
Story likes and
comments
94.
Timeline unit activity
95.
Demographics
96.
FACEBOOK AD-MANAGER
97.
98.
Similar to Google AdWords.
99.
100.
101.
102.
103.
104.
105.
106.
107.
108.
109.
110.
Explore all options.
111.
112.
113.
Right hand of
this page displays the estimated number of people in targeted group
114.
115.
27,000 – 29,000
116.
38,000 – 42,000
117.
118.
After targeting all
relevant groups, click “Upload”
119.
120.
FACEBOOK DEVELOPER
121.
122.
123.
124.
125.
Scroll down to know advantages
126.
127.
128.
129.
130.
131.
132.
133.
134.
135.
136.
137.
138.
139.
Lets go back
to latest interface
140.
141.
142.
143.
144.
Copy and Paste
It in Your Website
145.
146.
147.
Repeat the process
148.
149.
150.
Landing page: www.parse.com
151.
152.
153.
154.
155.
156.
157.
Same process Come back
to “”Facebook Developer” page
158.
After you scroll
down
159.
Everything related to
your ad group / app at one place Scroll down
160.
161.
162.
163.
164.
165.
166.
167.
168.
169.
170.
Ad Manager –
Similar to “Google AdWords”
171.
172.
HOPE YOU ALL PRACTICE
THIS !!!
173.
SEE YOU ALL
ON MONDAY TO STUDY “NOTHING”