How Social Media Can Destroy Your Business Model Final
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While much has been documented about how social media can hurt companies from a marketing perspective, vulnerabilities exist in every area of an organization's business model. From the lowliest employee to the CEO, social media presents corporate vulnerabilities regardless of rank, title, or department. Risk mitigation strategies are essential.
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How Social Media Can Destroy Your Business Model Final
- 1. How social media can destroy your business model Anjuan Simmons and Kami Watson Huyse
- 2. Social Media Has Turned Celebrities into Geeks
- 3. And Turned Geeks into Celebrities
- 4. SXSW = South by Social-Media West Socialnomics: How Social Media Transforms the Way we Live and do Business -Eric Qualman Using Social Media to Score...a Job (Obviously) -Sarah White Can Social Media Save Business So Business Can Save the Planet? - David Armistead
- 5. The Dark Side of Social Media
- 6. 5 Social media formulas for business disaster
- 8. Crisis
- 10. Competition
- 11. Competition
- 12. Confidentiality
- 13. Confidentiality Is that your CIO on Chatroulette?
- 14. Stranger Danger?
- 15. Protect your business from social media destruction of value
- 18. Requires both low-level insight and top management leverage
- 20. What makes a good social media policy?
- 21. New technologies have always required new policies (telephone, email, internet).
- 24. Risk mitigation strategies have to include action plans.
- 26. Google Alerts
- 27. Twitter Searches
- 28. Paid tools for volume
- 30. You must know the social media profiles of all your customers.
- 31. When possible, every delivery of service should include what social networks your customers are on and the degree of their influence. This is free customer insight provided voluntarily by your customers.
- 32. Airlines should know the Twitter accounts, number of followers, and last few tweets of everyone aboard their aircraft.
- 33. Pay particular attention to high profile customers. These are your VIP’s
- 35. Include activity in their evaluations
- 36. Tie to incentives and rewards
- 37. Include social media training
- 38. Think about a stepped approach, with each level having more responsibility and training