So far we have learnt in our previous blogs that digital marketing is an essential & cost-effective marketing channel for small and medium enterprises to excel in business. Let us see what difference it makes on big corporations where the sales and marketing processes have already been stabilized with successful strategies.

1. Digital marketing challenges
for big companies
Anitha Rao.Anitha Rao.
Seasoned author atSeasoned author at MarvistMarvist with contentwith content
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2. So far we have learnt in our previous blogs that digital marketing is an
essential & cost-effective marketing channel for small and medium
enterprises to excel in business. Let us see what difference it makes on big
corporations where the sales and marketing processes have already been
stabilized with successful strategies. No matter what type of company it is –
big or small, startup or fully established, there is a need for implementing
continuous digital marketing efforts to maintain stable profits. Even for the
big companies, it is becoming difficult to reshape their marketing landscapes
according to the evolving consumer behavior. It is not just about connecting
with the customers and marketing their brands, but now the focus is on how
effectively the businesses can interact with the customers.
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3. Let us see why digital marketing has become important aspect for big
companies as well.
Ability to interact with the customer
Unlike small and medium businesses where establishing the brand name
among the customers is itself a difficult issue, big companies have different
kind of challenges when interacting with the customers. They have to focus
on multiple marketing channels that can target right audience based on
demographics in real time. Despite the heavy budgets allocated to various
marketing activities, these firms lack in collaborating various channels
according to their growing business needs thus losing the ability to interact
with the customer in the right way at the right time.
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4. Even big companies need conversions
Predicting the customer behavior is very tough even for big companies.
Sometimes the website may have high rate of incoming traffic which may
convert into leads, while in other cases the traffic would be somewhat
marginal, simply wasting the entire marketing efforts. Building the brand
reputation and generating better revenues depends not only on attracting
new customers but also retaining the existing ones by developing a healthy
relationship and providing valuable information at the right time when it is
expected. A good digital marketing service provider can furnish guidance in a
right way to integrate different digital marketing channels such as social
media, search engine optimization, email marketing etc into the existing
marketing plan, thus making the transition smooth for better business
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5. revenues.
Wasting resources through duplication
This may not happen in small companies as they mostly focus on single tool
or service provider to perform digital marketing tasks. It is very common in
large organizations where one can see different groups of the marketing
division spending money on different tools or service providers for their
marketing needs. This will not only waste company's resources and time, but
definitely slows down the marketing process due to clash between two
different strategies. So it is always good to identify company's strategic goals,
and employ a good service provider who can understand your business
objectives & provide with good strategic planning to make it successful.
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6. Not agile enough for immediate changes
Some large companies are more dynamic, succeed in changing quickly to the
rising needs, whereas for others it becomes a biggest challenge. There is a
huge uncertainty and volatility in the markets which is becoming crucial
formany firms to quickly respond and make changes in their strategies for
higher benefits. Big companies are built on legacy where they follow certain
classical methods which they always believe being successful. For them being
agile is a difficult task and often fail to quickly respond to the changing
marketing needs. Lack of agility is making these organizations fall behind the
competition, difficult to succeed in the evolving markets, eventually losing on
business profits. The constant evolution of digital marketing technology is
raising concerns among big firms as they are very slow in changing their
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7. business models to bring in latest marketing concepts.
Marvist Digital Marketing, a 10 year old premium company, has established a
special niche for their high-end professional service to the small and medium
enterprise market segments in US & UK. Over the years, Marvist served
nearly 1000+ medium firms with its expertise and innovative approach that
offered true economic value to the customers.
Thank you for spending your precious time in reading this article.
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