The document compares customer satisfaction levels of Axis, HDFC, and ICICI banks in India. It analyzes customer expectations and perceptions of service quality across the five dimensions of service quality: tangibles, reliability, responsiveness, assurance, and empathy. The study found that ICICI and HDFC customers had higher expectations than Axis customers and that ICICI and HDFC performed better in meeting service quality standards compared to Axis. It recommends that all banks focus on tangibles, reliability, and responsiveness, while Axis should improve employee commitment and personal attention to customers.