Case study about Westside

1. Presented by…… Anil Dhankhar 1 Rachit Mehrotra Anmol verma Sudhir Rawat Ankit sirohi THE INDIAN RETAILING SUCCESS STORY

2. Summary: Strategy in words of Simone Tata, Chairpeson-trent ”our biggest strength is that we keep on refining ourselves and improving our offering – both product and service – wise , correcting our mistakes, and this keeps us going” ie a continious learning process. Its entrance….. Tata acquaired britain based littlewood retail store in banglore and company was renamed to trent ltd. And littlewood was renamed as westside. Budget. First indian retailer going in with a celebrity. Premium segment cities. Product positioning. Backup plans of Rs 1.61 billion 2

3. The Westside model Detailed market research. Boutique layouts. Systematic divisions. Purchase from domestic markets. Daywise stocking of 63 days. Various variants.( guns‘n roses for girls & skull and studd for boys) Considering public taste and preference. Well trained staff. 3

4. Using of retail pro at POS. Close watch on shoplifting Festive offers. Advertising on ‘fashion at affordable pricing platform’ Filling up customers with a feeling of ”I got a quality product at a reasonable price” 4

5. Problems Expensive real state. Spacious locations for its showrooms. Unrecognized sector. Increasingly crowded with new players. 5

6. Marketing strategies Attract shoppers & keep them in stores. Don’t make them hunt. Women’s need more space. Honor the transition zone. 6

7. Recommendations & solutions Increase range of selection Environmental Impact Ways to Go Green: Trends across the Globe Increase number of trail rooms. Install more mirrors inside the store. 7

8. SELLING OWN BRANDS To earn high profit margins on Private Labels brand Give the opportunities to stand out from the crowd International retailers using own label brands To control on the quality of the product To offer unique valuable product to customer 8

9. STOCKING OWN BRAND ADVANTAGES DISADVANTAGES High margins Freedom in pricing strategies Control on quality Control on scrap and wastage Helps in market expansion Adding value to the customer in giving low price Very few players are into own manufacturing 'Just Another Brand' Underestimate competitors. customer giving preference to established brands. Private label cannot be successful without good effective strategies costs is very high because the production is low High advertising to promote its brand Potential risk –Failure of product. 9

10. key areas Cheap - winning with price Big - winning with dominant assortment Hot – winning with fashion Easy – winning with solution oriented service Quick – winning with fast service Entry into market Detailed market research Festival offers Soothing the taste Assured exchange of the product 10

11. Quality at lower price Un organized market & organized market Various business families Heavy competition Customer aspect Advantage based on – Price leadership Product diffrenciation Market segmentation 11

12. Thank you for listening. 12