3. It is a unique project that provides college students taking
up business-related courses a venue at Robinsons Malls to
showcase their products and services.
4. OBJECTIVES
• To develop and recognize the
entrepreneurial skills and talents of today’s
youth
• To provide a venue in Robinsons Malls for
the student entrepreneurs to experience a
holistic retail experience
5. WHAT IS PROVIDED
• Actual retail experience in a shopping mall for at
least two (2) weeks, maximum of one (1) month
• Free rental and CUSA in lieu of percentage in
gross sales
• Business and creative feedback from industry
personnel
• Exposure for the student entrepreneurs and for
their companies
8. Coordinate with School
• Robinsons Malls requests the School for the
following information:
– Number of student companies
– Brief description of the products/services of the
student companies
– Initial Price List
– Copy of the Business Plan (Robinsons Malls get
to keep the business plans for filing)
step
9. Product Presentation
• A Product Presentation is similar to the screening
of tenants in Robinsons Malls.
• The student companies and their
products/services will be subjected to a critique by
Robinsons Malls.
• Panel is usually composed of the GPM, Lease
Officer, MarComm Officer, Corporate PR, and a
guest panelist.
step
10. Product Presentation
• The guest panelist can be one of the Mall’s
tenants.
• The student companies and/or individuals present
their actual products/services to the panel. It must
be presented in its actual packaging, price, portion
size, etc.
step
11. Product Presentation
• The student entrepreneurs should discuss their
business plan containing the target market,
pricing, marketing plan, visual merchandising, etc.
• The student entrepreneurs should discuss their
business plan containing the target market,
pricing, marketing plan, visual merchandising, etc.
• Some schools cook or heat their products before
the Product Presentation.
step
13. Orientation
• All participating student entrepreneurs and
professors should attend an Orientation of the
Mall’s House Rules.
• Robinsons Malls also orients the School on
Robinsons Malls’ Entrep Corner.
step
14. Photo Shoot
• Robinsons Malls also conducts a photo shoot of
the student entrepreneurs and their
products/services.
• These photos will be used for promotional and
documentation purposes.
• The Mall is the venue for the photo shoot.
step
17. Contract of Lease
• The Contract of Lease is a document that
formalizes the School occupying of a space in
Robinsons Malls.
• This must be submitted together with the Fees
one (1) day before Ingress at the most.
step
18. Visual Merchandising
• The look of the Entrep Corner area must be
cohesive and must look presentable.
• A layout and perspective of the Entrep Corner
area must be submitted by the School to
Robinsons Malls two (2) weeks before Ingress.
• In turn, Robinsons Malls will also give comments
and corrections for improvements.
step
19. Technical Concerns
• Robinsons Malls’ Entrep Corner collects the
sales in a computerized and centralized manner
using the Peachtree Software.
• After three (3) calendar days, School sends to
Robinsons Malls the final Price List of the
student companies.
• Once the final Price List is submitted and
encoded, no changes can be requested by the
School or the student entrepreneurs.
step
20. Fees
• There are two (2) fees that must be paid one (1)
working day before Ingress at the most :
– Cash bond
• This is refundable within fifteen (15) working
days after Egress.
– Cashier’s Salary
• This is 50%-50% sharing between
Robinsons Malls and the School.
step
21. Marketing
• Joint marketing efforts between Robinsons Malls
and the School will include but not limited to
collaterals, social media and publicity.
• All marketing efforts must be up at least two (2)
weeks before Ingress.
step
22. Bridge Banner
Email Blast
Email Blast for
Special Events
Façade Banner
Roll-up Banner
step
Flyer
23. Published in:
•Discover Magazine – March 2011
Published in:
•Discover Magazine – June 2010
Press Releases
step
Published in:
•Philippine Star – December 8, 2010
•Business Mirror – December 10, 2011
•Manila Standard Today – December 11, 2010
•Philippine Daily Inquirer – December 13, 2010
•Discover Magazine – March 2011
25. Ordering Process
Student entrepreneur writes down the order
Customer goes to the student
in the Sales Order Slip and gives it to the
company to order.
Customer.
Cashier gives the RLC Official Receipt Customer gives the Sales Order Slip to
and change (if any) to the Customer. the Cashier and pays.
Customer returns to the student Once verified, the student
company and presents his Official entrepreneur gives to the
Receipt. Customer his order.
step
26. Ordering Process
• Student companies must have their own Sales
Order Slip (they can make one or just buy). This is
where they write the orders and the basis for the
order to be punched by the cashier in the POS
terminal.
• Robinsons Malls gives the School copies of the
final Price List with the product codes.
• All payments must be given to the Cashier only.
step
27. Ordering Process
• Each item has a unique product code, which the
student entrepreneurs must only use.
• No two items can use one product code.
• Products/services must only be given or rendered
only after the shopper has presented his Official
Receipt.
step
28. Special Events
• Robinsons Malls also coordinates with the School
for any special events and promos they wish to
conduct (Grand Launch at the Mall Activity Area,
Halloween costume party, giving away of candies,
invitation of celebrity guests, etc.)
• For the Grand Launch, the program depends
solely on the School.
step
30. Journal
• All student entrepreneurs are requested to make
a journal of their thoughts, experience, comments
and suggestions about Entrep Corner.
• One (1) week after egress, School sends the
student entrepreneurs’ journals to Robinsons
Malls.
step
32. Refund
• Refund of cash bond is ready for pick-up on or
before fifteen (15) working days after the egress.
• Any damages or penalties incurred by the School
will be deducted from the Cash Bond.
• Check will be under the name of the School.
step
33. Refund
• The School needs to submit the following
documents when claiming the cash bond:
– Four (4) copies of Affidavit of Quit Claim and
Release (This will come from Corporate PR)
– Valid ID of the Lessee (original and photocopy)
– Photocopy of Community Tax Certificate
– School’s Official Receipt
step
34. Refund
• If the Lessee is not the one to pick up the check,
additional documents are:
• Authorization Letter
• Valid ID of the representative (original and
photocopy)
step
35. Sales
• Robinsons Malls shall give the sales share of the
School after their Entrep Corner run. It still needs
to be verified by concerned departments of
Robinsons Malls.
• When claiming the check for the sales share, the
School needs to submit its Official Receipt to
claim the Sales Share.
step
36. Sales
• Check will be in the name of the School.
• If the Lessee is not the one to pick up the check,
additional documents are:
• Authorization Letter
• Valid ID of the representative (original and
photocopy)
step
