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ANER 2011




VISUAL JOURNALISM
 The infographics ethos of Época magazine



Alberto cairo - www.elartefuncional.com - Twitter: @albertocairo


                  1
1. The role of “art” and design in infographics
           2. Infographics as Journalism
           3. The importance of specialization




          http://
  elections.nytimes.com/                         2
www.elartefuncional.com / www.visualopolis.com       Twitter: @albertocairo
1. The role of “art” and design in infographics
           2. Infographics as Journalism
           3. The importance of specialization




          http://
  elections.nytimes.com/                         3
www.elartefuncional.com / www.visualopolis.com       Twitter: @albertocairo
What are the differences between them?
          http://
  elections.nytimes.com/                         4
www.elartefuncional.com / www.visualopolis.com                      Twitter: @albertocairo
Art can be subjective, it can help artists to express their feelings.
            It can be beautiful just for the sake of being beautiful.

      Scientific illustration (one of the disciplines infographics are based
      on) must be precise, technical, objective, reliable. There must be a
           correspondence between reality and its representation.
          http://
  elections.nytimes.com/                         5
www.elartefuncional.com / www.visualopolis.com                    Twitter: @albertocairo
Infographics = functional art




OCTOBER/NOVEMBER 2011
          http://
  elections.nytimes.com/                           6
www.elartefuncional.com / www.visualopolis.com                       Twitter: @albertocairo
This means that even when we create a spectacular infographic,
     the illustrations should be as precise and proportional as possible




          http://
  elections.nytimes.com/                         7
www.elartefuncional.com / www.visualopolis.com                 Twitter: @albertocairo
And it means also that we don’t create graphics to be seen,
                            but graphics to be read




          http://
  elections.nytimes.com/                         8
www.elartefuncional.com / www.visualopolis.com                 Twitter: @albertocairo
And it means also that we don’t create graphics to be seen,
                            but graphics to be read




          http://
  elections.nytimes.com/                         9
www.elartefuncional.com / www.visualopolis.com                 Twitter: @albertocairo
1. The role of “art” and design in infographics
           2. Infographics as Journalism
           3. The importance of specialization




          http://
  elections.nytimes.com/                         10
www.elartefuncional.com / www.visualopolis.com        Twitter: @albertocairo
www.elartefuncional.com / www.visualopolis.com   11   Twitter: @albertocairo
www.elartefuncional.com / www.visualopolis.com   12   Twitter: @albertocairo
www.elartefuncional.com / www.visualopolis.com   13   Twitter: @albertocairo
www.elartefuncional.com / www.visualopolis.com   14   Twitter: @albertocairo
an introduction




www.elartefuncional.com / www.visualopolis.com   15                     Twitter: @albertocairo
an introduction




www.elartefuncional.com / www.visualopolis.com   16                     Twitter: @albertocairo
an introduction




www.elartefuncional.com / www.visualopolis.com   17                     Twitter: @albertocairo
an introduction




www.elartefuncional.com / www.visualopolis.com   18                     Twitter: @albertocairo
an introduction




www.elartefuncional.com / www.visualopolis.com   19                     Twitter: @albertocairo
1. The role of “art” and design in infographics
           2. Infographics as Journalism
           3. The importance of specialization




          http://
  elections.nytimes.com/                         20
www.elartefuncional.com / www.visualopolis.com        Twitter: @albertocairo
Alberto (Apuração, planejamento, estatística, etc.)

            (Estagiário/a - Jornalista) (Apuração, planejamento)

            Vergotti (Design, Arte)
            Gerson (3D, Ilustração)
            Salomão (Design, iPad)
            Rodrigo (Apuração, Ilustração 2D)

            David (Design online, vídeo, multimídia)
                                          an introduction
            Pedro (Vídeo, animação, 3D)
            Gerardo (Web design, programação, iPad, bases de dados)
            Erik (Programação, bases de dados)


www.elartefuncional.com / www.visualopolis.com   21                Twitter: @albertocairo
http://revistaepoca.globo.com/Revista/Epoca/0,,EMI238256-17445,00.html


www.elartefuncional.com / www.visualopolis.com       22                                Twitter: @albertocairo
alberto.cairo@gmail.com
 Twitter - @albertocairo
www.elartefuncional.com
  www.visualopolis.com


           23

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Alberto Cairo (Ed. Globo)

  • 1. ANER 2011 VISUAL JOURNALISM The infographics ethos of Época magazine Alberto cairo - www.elartefuncional.com - Twitter: @albertocairo 1
  • 2. 1. The role of “art” and design in infographics 2. Infographics as Journalism 3. The importance of specialization http:// elections.nytimes.com/ 2 www.elartefuncional.com / www.visualopolis.com Twitter: @albertocairo
  • 3. 1. The role of “art” and design in infographics 2. Infographics as Journalism 3. The importance of specialization http:// elections.nytimes.com/ 3 www.elartefuncional.com / www.visualopolis.com Twitter: @albertocairo
  • 4. What are the differences between them? http:// elections.nytimes.com/ 4 www.elartefuncional.com / www.visualopolis.com Twitter: @albertocairo
  • 5. Art can be subjective, it can help artists to express their feelings. It can be beautiful just for the sake of being beautiful. Scientific illustration (one of the disciplines infographics are based on) must be precise, technical, objective, reliable. There must be a correspondence between reality and its representation. http:// elections.nytimes.com/ 5 www.elartefuncional.com / www.visualopolis.com Twitter: @albertocairo
  • 6. Infographics = functional art OCTOBER/NOVEMBER 2011 http:// elections.nytimes.com/ 6 www.elartefuncional.com / www.visualopolis.com Twitter: @albertocairo
  • 7. This means that even when we create a spectacular infographic, the illustrations should be as precise and proportional as possible http:// elections.nytimes.com/ 7 www.elartefuncional.com / www.visualopolis.com Twitter: @albertocairo
  • 8. And it means also that we don’t create graphics to be seen, but graphics to be read http:// elections.nytimes.com/ 8 www.elartefuncional.com / www.visualopolis.com Twitter: @albertocairo
  • 9. And it means also that we don’t create graphics to be seen, but graphics to be read http:// elections.nytimes.com/ 9 www.elartefuncional.com / www.visualopolis.com Twitter: @albertocairo
  • 10. 1. The role of “art” and design in infographics 2. Infographics as Journalism 3. The importance of specialization http:// elections.nytimes.com/ 10 www.elartefuncional.com / www.visualopolis.com Twitter: @albertocairo
  • 15. an introduction www.elartefuncional.com / www.visualopolis.com 15 Twitter: @albertocairo
  • 16. an introduction www.elartefuncional.com / www.visualopolis.com 16 Twitter: @albertocairo
  • 17. an introduction www.elartefuncional.com / www.visualopolis.com 17 Twitter: @albertocairo
  • 18. an introduction www.elartefuncional.com / www.visualopolis.com 18 Twitter: @albertocairo
  • 19. an introduction www.elartefuncional.com / www.visualopolis.com 19 Twitter: @albertocairo
  • 20. 1. The role of “art” and design in infographics 2. Infographics as Journalism 3. The importance of specialization http:// elections.nytimes.com/ 20 www.elartefuncional.com / www.visualopolis.com Twitter: @albertocairo
  • 21. Alberto (Apuração, planejamento, estatística, etc.) (Estagiário/a - Jornalista) (Apuração, planejamento) Vergotti (Design, Arte) Gerson (3D, Ilustração) Salomão (Design, iPad) Rodrigo (Apuração, Ilustração 2D) David (Design online, vídeo, multimídia) an introduction Pedro (Vídeo, animação, 3D) Gerardo (Web design, programação, iPad, bases de dados) Erik (Programação, bases de dados) www.elartefuncional.com / www.visualopolis.com 21 Twitter: @albertocairo
  • 23. alberto.cairo@gmail.com Twitter - @albertocairo www.elartefuncional.com www.visualopolis.com 23