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INDONESIA 
TECH 
LANDSCAPE ____________________ 
Do you want to pet 
the tiger? 
Andy Zain 
@andyzain
Everybody’s 
talking 
about 
them 
100 
Million 
Dollars
Congratula1ons!
v
It 
is 
s1ll 
early! 
Per capita GDP and Internet penetration percentage 
Developed 
Market 
20% 
of 
retail 
shopping 
is 
online 
Emerging 
Market 
Less 
than 
1% 
of 
retail 
shopping 
is 
online
Indonesia’s 
demographic 
bonus. 
Millions 
of 
young 
people 
joining 
the 
middle 
class, 
going 
online 
and 
beginning 
to 
save 
and 
consume. 
$ 565 bio 
Forecasted 
size 
of 
savings 
and 
investment 
market 
in 
2030 
50 % 
Percentage 
of 
populaEon 
under 
30 
years 
of 
age 
6 
80 mil 
Internet 
users 
55 mil 
Consumers 
joining 
middle 
class 
35 % 
Growth 
in 
mortgage 
lending 
26 % 
Growth 
in 
consumer 
lending 
24 % 
Growth 
in 
insurance 
premiums 
22 % 
Growth 
in 
Credit 
card 
transacEon 
value
Macro story: technology-enabled society evolving from “push” to “pull” with 
the individual dictating what, when, where and how. 
PUSH PULL 
Before E commerce After E Commerce
GROWTH 
CONSTRAINTS 
FOR 
INTERNET 
BUSINESS 
IN 
INDONESIA 
Conne c t i v i t y L o g i s t i c s , Huma n 
C a p i t a l , a n d L a s t Mi l e Payment s 
S t ruc tur a l Root I s sue s… 
P a p e r - b a s e d 
s y s t e m s 
L a c k o f 
i n f r a s t r u c t u r e 
A n t i q u a t e d 
r e g u l a t i o n 
L o w T r u s t 
P o o r 
c o n s ume r 
p r o t e c t i o n 
P o o r n a t i o n a l 
e d u c a t i o n 
s t a n d a r d s
But 
the 
winds 
of 
change 
are 
blowing… 
9 
I C T M i n i s t r y I n i t i at i ves e S e r v i c e s 
B u s i n e s s - f r i e n d l y, 
f r o m o u r i n d u s t r y, 
o p e n t o i n n ov a t i o n 
Mobi le Payment 
eVo t i n g, eTa x , 
eAp p l i c a t i o n s , 
e H e a l t h
#SUPERCARD 
1,000,000 
families 
to 
get 
Cash 
Aid 
USD 
20/month 
Distributed 
via 
Mobile 
SIM 
Card!
Financial 
Technology 
is 
a 
structural 
pillar 
that 
enables 
scalable 
innova1on. 
11 
E-­‐Money 
vs 
Paper/plas1c 
P2P 
payments 
vs 
Cash 
Customer 
data 
safety 
Vs 
No 
customer 
data 
Big 
data 
analy1cs 
vs 
Guess 
work 
Personalized 
products 
vs 
One 
size 
fits 
all 
Lower 
loss 
rates 
vs 
High 
NPLs 
Faster 
transac1ons 
vs 
Go 
to 
branch 
E-­‐Applica1ons 
vs 
Wet 
signature 
FINANCIAL 
TECHNOLOGY
NOT 
THIS 
INNOVATION 
NOT 
THIS 
INNOVATION
CLOSER 
TO 
HOME
14 
FinTech-­‐enabled 
innovaEon 
– 
what 
is 
needed? 
Full-­‐service 
branchless 
banking, 
microfinance, 
inclusion 
Bank 
Rakyat 
Indonesia 
(BRI) 
: 
465 
mobile 
vans 
+ 
10K 
permanent 
branches 
USD 
14B 
in 
micro 
lending 
alone 
(7M 
micro 
credits 
customers) 
DomesEc 
opportunity 
: 
USD 
50B/year 
Micro 
lending 
is 
proxy 
for 
branchless 
banking 
with 
massive 
opportunity
15 
FinTech-­‐enabled 
innovaEon 
– 
what 
is 
needed? 
Credit 
Scoring 
for 
Banked 
and 
Non-­‐Banked 
Data 
Sources 
BANKED 
: 
40% 
of 
Indonesian 
Adults 
UNBANKED 
: 
60% 
of 
Indonesian 
Adults 
128 
banks, 
1,600 
microbanks, 
few 
hundreds 
mulE 
finance 
lenders
FinTech-­‐enabled 
innovaEon 
– 
what 
is 
needed? 
True 
Digital 
& 
Mobile 
Payment
FinTech-­‐enabled 
innovaEon 
– 
what 
is 
needed? 
True 
Digital 
& 
Mobile 
Payment
FinTech-­‐enabled 
innovaEon 
– 
what 
is 
needed? 
P2P 
payments 
and 
money 
transfers 
18 
BBM 
MONEY
FinTech-­‐enabled 
innovaEon 
– 
what 
is 
needed? 
Online 
Comparison, 
Brokerage 
& 
Transparency 
Consumer 
lending 
market 
: 
USD 
120B 
(12% 
CAGR) 
Retail 
Insurance 
: 
USD 
40B 
(15%) 
Life 
Insurance 
: 
USD 
20B
Impact of fintech 
S t ruc tur a l 
s o l u t i o n s f o r t h e 
e - commerce 
i n d u s t r y 
E n a b l e S M E s 
a n d t h e s m a l l 
b u s i n e s s m a n 
E n a b l e 
c re at i v e 
p roduce r s l i k e 
g a m e s a n d 
m u s i c t o g a i n 
t r u l y m a s s 
d i s t r i b u t i o n 
E n a b l e 
development 
( m a s s m a r k e t 
r ema ins 
l a r g e l y 
u n b a n k e d )
Announcing 
today 
the 
so[-­‐launch 
of 
FinTech 
Indonesia! 
An 
advocacy 
group 
consisEng 
of 
banks, 
insurers, 
other 
associaEons, 
regulators 
and 
startups. 
Invited 
members
NOW, 
ARE YOU 
READY 
TO PET 
THE TIGER? 
Andy Zain 
@andyzain 
andyzain@gmail.com

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Tech in indonesia 2014 presented at startup asia 2014 jakarta

  • 1. INDONESIA TECH LANDSCAPE ____________________ Do you want to pet the tiger? Andy Zain @andyzain
  • 2. Everybody’s talking about them 100 Million Dollars
  • 4. v
  • 5. It is s1ll early! Per capita GDP and Internet penetration percentage Developed Market 20% of retail shopping is online Emerging Market Less than 1% of retail shopping is online
  • 6. Indonesia’s demographic bonus. Millions of young people joining the middle class, going online and beginning to save and consume. $ 565 bio Forecasted size of savings and investment market in 2030 50 % Percentage of populaEon under 30 years of age 6 80 mil Internet users 55 mil Consumers joining middle class 35 % Growth in mortgage lending 26 % Growth in consumer lending 24 % Growth in insurance premiums 22 % Growth in Credit card transacEon value
  • 7. Macro story: technology-enabled society evolving from “push” to “pull” with the individual dictating what, when, where and how. PUSH PULL Before E commerce After E Commerce
  • 8. GROWTH CONSTRAINTS FOR INTERNET BUSINESS IN INDONESIA Conne c t i v i t y L o g i s t i c s , Huma n C a p i t a l , a n d L a s t Mi l e Payment s S t ruc tur a l Root I s sue s… P a p e r - b a s e d s y s t e m s L a c k o f i n f r a s t r u c t u r e A n t i q u a t e d r e g u l a t i o n L o w T r u s t P o o r c o n s ume r p r o t e c t i o n P o o r n a t i o n a l e d u c a t i o n s t a n d a r d s
  • 9. But the winds of change are blowing… 9 I C T M i n i s t r y I n i t i at i ves e S e r v i c e s B u s i n e s s - f r i e n d l y, f r o m o u r i n d u s t r y, o p e n t o i n n ov a t i o n Mobi le Payment eVo t i n g, eTa x , eAp p l i c a t i o n s , e H e a l t h
  • 10. #SUPERCARD 1,000,000 families to get Cash Aid USD 20/month Distributed via Mobile SIM Card!
  • 11. Financial Technology is a structural pillar that enables scalable innova1on. 11 E-­‐Money vs Paper/plas1c P2P payments vs Cash Customer data safety Vs No customer data Big data analy1cs vs Guess work Personalized products vs One size fits all Lower loss rates vs High NPLs Faster transac1ons vs Go to branch E-­‐Applica1ons vs Wet signature FINANCIAL TECHNOLOGY
  • 12. NOT THIS INNOVATION NOT THIS INNOVATION
  • 14. 14 FinTech-­‐enabled innovaEon – what is needed? Full-­‐service branchless banking, microfinance, inclusion Bank Rakyat Indonesia (BRI) : 465 mobile vans + 10K permanent branches USD 14B in micro lending alone (7M micro credits customers) DomesEc opportunity : USD 50B/year Micro lending is proxy for branchless banking with massive opportunity
  • 15. 15 FinTech-­‐enabled innovaEon – what is needed? Credit Scoring for Banked and Non-­‐Banked Data Sources BANKED : 40% of Indonesian Adults UNBANKED : 60% of Indonesian Adults 128 banks, 1,600 microbanks, few hundreds mulE finance lenders
  • 16. FinTech-­‐enabled innovaEon – what is needed? True Digital & Mobile Payment
  • 17. FinTech-­‐enabled innovaEon – what is needed? True Digital & Mobile Payment
  • 18. FinTech-­‐enabled innovaEon – what is needed? P2P payments and money transfers 18 BBM MONEY
  • 19. FinTech-­‐enabled innovaEon – what is needed? Online Comparison, Brokerage & Transparency Consumer lending market : USD 120B (12% CAGR) Retail Insurance : USD 40B (15%) Life Insurance : USD 20B
  • 20. Impact of fintech S t ruc tur a l s o l u t i o n s f o r t h e e - commerce i n d u s t r y E n a b l e S M E s a n d t h e s m a l l b u s i n e s s m a n E n a b l e c re at i v e p roduce r s l i k e g a m e s a n d m u s i c t o g a i n t r u l y m a s s d i s t r i b u t i o n E n a b l e development ( m a s s m a r k e t r ema ins l a r g e l y u n b a n k e d )
  • 21. Announcing today the so[-­‐launch of FinTech Indonesia! An advocacy group consisEng of banks, insurers, other associaEons, regulators and startups. Invited members
  • 22. NOW, ARE YOU READY TO PET THE TIGER? Andy Zain @andyzain andyzain@gmail.com