This presentation was created by Brad Ball at Liquis Design for a WordPress workshop attended by small business owners and marketers.

1. How to increase traffic to your
WordPress website.

2. How to increase traffic on your
WordPress website.
Step 1 – Create
Step 2 – Push
Step 3 – Optimize
Step 4 – Measure

3. Step 1 - Create
Your website
should be a “hub”
for your customers.

4. Step 1 - Create
New ideas for your blog:
• Lists or top 10s
• Events
• Announcements and press
• Advice
• Case studies
• Portfolio debuts
• Podcasts
• Videos
• SlideShare
• Infographics
Create valuable content for your website.
For more ideas check out:
http://www.liquisdesign.com/10-ways-to-use-your-small-business-blog/

5. Step 2 - Push
So you have better content, Great!
Now you just need
someone to see it.

6. Step 2 - Push
Basic ways to share your content:
• Manually sharing
• Share buttons on your site
• Newsletters

7. Step 2 - Push
Where to share your content matters.
Choosing the right social media platform for your industry
and content:
• Google+ (Anything that links back to your site will help SEO)
• Facebook, Twitter, LinkedIn (All information types)
• Instagram (Pictures and video)
• SlideShare (B2B resources)

8. Step 3 - Optimize
Increase your organic
and paid traffic.

9. Step 3 - Optimize
Search Engine Optimization (SEO).
• How does it all work
• Simple steps to improve your rankings
• Helpful tools
Note: These bullet points were elaborated on conversationally by Brad
Ball at Liquis Design at a WordPress workshop. For more information
about how SEO can help your website give him a holler.

10. Step 3 - Optimize
Advertising your content.
• Find your best platforms (social media vs. AdWords)
• Target your audience
• Remarketing
• A/B testing

11. Step 4 - Measure
So you have optimized content pushed
out to your audience…
Now what?

12. Step 4 - Measure
Learn what’s working, and what’s not.
• Is there a certain type of content that your audience
responds to more than others?
• Is there a platform where your content is getting
more interaction?
• Are your posts ranking organically?
• Are there different ads that drive more traffic than
others?

13. Step 4 - Measure
Tools to help you answer these questions:
• Google Analytics
• Google Analytics Chrome Extension
• Bit.ly
• Mailchimp
• Webmaster Tools
• Advertising Analytics

14. Setting up your website for Success
How to set up your website to convert
visitors into customers:
• Build credibility through remarkable design
• Be in compliance with current website requirements.
– A responsive, mobile friendly, site is now required by Google for search
rankings, and expected by your audience.
• Have the right tools installed and configured to execute and
measure your actions.
• Have the right call-to-actions in the right place.
– Considering user experience and marketing funnels on your website can help
you build business.

15. Thank You!