Whats Your Story Presentation to Business League Falmouth 22/10/09

What's your story? Andy Coote Bizwords

Marketing has always been a CON

In fact Marketing has always been TWO CONs

Now a third CON is important CONversation

Common Issues with Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Common Issues with Content ,[object Object],[object Object],[object Object],[object Object],[object Object]

Communication ,[object Object],[object Object],[object Object],[object Object]

Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What you want them to DO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Generating Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example Structure ,[object Object],[object Object],[object Object],[object Object],[object Object]

Context and Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Writing Options Book – 30 – 80K words Blog – 100 words Web Page – 300 words Article – 1000 words White Paper – 3000 words ebook – 5 –10k words Tweet – 140 characters

Thank you for listening Contact Andy Coote [email_address] www.bizwords.co.uk 07949 813784

Whats Your Story Presentation to Business League Falmouth 22/10/09

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