Social Media Workshop from the Illinois Alcoholism and Drug Dependence Association (IADDA) Annual Conference
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This presentation will help participants to gain a better understanding about the influential power of social media, and how that power can be used for good. High-level and highly paid marketing executives more often than not get it wrong! By learning how to align social media efforts with mission, you will leave this presentation with an understanding of how to effectively use social media to listen, to engage, and to change the conversation.
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Social Media Workshop from the Illinois Alcoholism and Drug Dependence Association (IADDA) Annual Conference
- 1. HOW CAN YOU USE! SOCIAL MEDIA! TO LISTEN, ENGAGE, AND! CHANGE THE CONVERSATION Presented By: Andy Duran! Executive Director! Linking Efforts Against Drugs &! Lake Forest, IL SpeakUP! Prevention Coalition
- 3. You ainât NEVER going to find me on that Interweb!â ! - Grandma, 2006 â
- 8. We Will TODAY We Will Not
- 9. Quick Sur vey! www.leadingefforts.org/iadda
- 11. How many of you use social media?
- 12. Teens who use social media are ...
- 13. Teens who use social media are ... five times more likely to use tobacco 10% VS. 2% three times more likely to drink a lcohol 26% VS. 9% twice as likely to u se ma rijua na 13% VS. 7% Source: National Survey of American Attitudes on Substance Abuse XVI: Teens and Parents, conducted by The National Center on Addiction and Substance Abuse at Columbia University
- 15. 3 Ways You Can Impact Prevention Work Using Social Media
- 16. #1 listen
- 17. #2 Start a Conversation!
- 18. #3 change the conversation
- 19. SOCIAL MEDIA! IS HUGE.
- 20. If Facebook were a country, it would be the ____ most populated in the world ! !
- 21. If Facebook were a country, it would be the third most populated in the world, ahead of the United States. Only China & India are more populated
- 22. The number of minutes spent on Facebook each month.
- 23. 500 BILLION. The number of minutes spent on Facebook each month. THATâS ALMOST 5 TIMES LAST YEARâS NUMBER
- 24. 35 BILLION. The amount of content-pieces shared each month on Facebook Thatâs Amazing!
- 25. 72 HOURS. ! The amount of video uploaded to YouTube every minute.
- 26. 4 BILLION. The number of images hosted on Flickr. Thatâs 13x more than the Library of Congress.
- 27. z Thatâs 13x more than the Library of Congress. NINETY FIVE. The percentage of companies using LinkedIn to find and attract employees 59% Use Facebook 42% Use Twitter
- 28. THATâS MORE THAN TWICE THE NUMBER OF PEOPLE WHO MET AT BARS, CLUBS, AND OTHER SOCIAL EVENTS COMBINED. 1 in 6. The number of marriages last year between people who met through social media
- 29. 7 HOURS. The time it took for LeBron James to amass his first 150,000 Twitter followers. It took Bill Gates 8 hours to reach 100,000.
- 30. SOCIAL MEDIA IMPACTS! OUR YOUNG PEOPLE & OUR COMMUNITY.
- 31. ââ At the President's If you want urging a sense and of where by his the example, world's media the entire habits Federal are Government headed, has bounded it makes into sense the to world watch of what social-kids networking. are doing." Twenty-five agencies now have YouTube channels. - Generation The Library M2 of Congress has begun posting thousands of historical photos on ! Flickr. In one week alone back Media in 2009, in the Lives about of thirty 8-18 agencies, Year-Olds including the White House, have joined Kaiser Facebook.Family ! Foundation - Time, May 2009 January 2010 P.S. MORE THAN HALF OF THE HUMAN RACE IS UNDER THE AGE OF 30. THEYâVE NEVER KNOWN LIFE WITHOUT THE INTERNET.
- 32. SOCIAL MEDIA! IS INTERACTIVELY AWESOME.
- 36. 221 MILLION. The number of views on BlendTecâs YouTube Channel. Why Did this Stick?
- 37. THE KEY TO ALL SOCIAL MEDIA Be Human! Be Real! Have Fun! Be Interactive. Have a good product. Sell It!
- 38. KNOW! WHO YOU ARE!
- 39. Know Who YOU Are! The Virgin
- 40. Know Who YOU Are! The Ultra
- 41. Know Who YOU Are! The Dipper
- 42. Know Who YOU Are! The Denier HELP! I have no signal!
- 43. Know Who YOU Are! The Lurker
- 44. âI guess I just use it to creep on peopleâs lives.â - Anonymous
- 45. Know Who YOU Are! The Peacock
- 46. Know Who YOU Are! The Ranter
- 47. Know Who YOU Are! The Approval Seeker
- 48. 80% of marketers incorrectly begin with tactics instead of goals.! ! - eMarketer Report
- 49. LETâS GEMTISS ISONTARTED! OVERALL GOALS DEPARTMENT GOALS SOCIAL MEDIA GOALS SOCIAL MEDIA TACTICS METRICS Start Here Not Here
- 50. â LISTEN ENGAGE CHANGE Remember My Rules!
- 54. Aria - Las Vegas No Vegas hotel could be worth this wait. Over an hour to checkin at the Aria. #fail
- 55. Aria - Las Vegas Sorry about your bad experience. Hope the rest of your stay in Vegas goes well.
- 56. â Start a CONVERSATION... ... then change it!
- 60. Take a negative story insert yourself into it CHANGE THE STORY to make it your own
- 61. LETâS GEMTISS ISONTARTED! OVERALL GOALS DEPARTMENT GOALS SOCIAL MEDIA GOALS SOCIAL MEDIA TACTICS METRICS Start Here Not Here
- 62. SOCIAL MEDIA LOGIC MODEL Why are we doing this? Mission What do we want to accomplish? Tactic Goal Goal Goal Tactic Tactic Tactic Tactic Tactic How will we achieve our goals?
- 63. ! YOUR CHALLENGE
- 65. #
- 66. 168
- 67. Be the change you want to see in the A FEW TIPS & TRICKS world.â ! - Gandhi â
- 69. THANK YOU! ! Contact Me >>> ANDY DURAN aduran@leadingefforts.org ! LEAD & SPEAKUP! http://www.leadingefforts.org http://www.speakupcoalition.org ! f: fb.me/leadingefforts t: @LEADLFLB