Keith Kaplan

Greater New York City Area, NY United States

Social Brand Marketing Product and Operations Lead at IBM

Telecom / Mobile

I am currently an IBMer working in New York City at IBM Studios at 51 Astor Place. I work in Corporate Marketing on the Social Brand Marketing team where I oversee many of IBM's master brand social media channel. I am also heavily involved with many programs that support IBM's enterprise social strategy, such as IBM's social marketing technologies, social brand standards program, as well as brand strategy. Before joining IBM, I worked at Mashable where I supported the Community Team in all things social, digital, and editorial strategy. I am also a graduate of Columbia University where I received my Masters of Arts focusing on Instructional Technology and Media. All opinions are my own e.