Independently-owned and operated-with-love, Plum Deluxe is the web's undisputed expert in life's little luxuries. On a daily basis, we publish handcrafted content for our quality-seeking readership, who share <strong>our mission to find all the little ways to celebrate today
Uneak White's Personal Brand Exploration Presentation
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Plum Deluxe Press Kit / Media Kit
1.
2. 73% of readers are female.
65% of readers are affluent
six-figure earners.
70% of readers are based
in North America.
We assume the men are here,
looking over their shoulder.
And they are very careful &
deliberate with their budgets.
The rest are in Europe & other
English-speaking countries.
55% of readers have a
college education.
90% of readers are in their
late 20s â early 40s.
67% of readers do not have
children.
Many have a money-making side
gig or own a business.
We donât discriminate based on
age â all are welcome.
Ok, we had nothing to do with
that, we swear. No, honestly!
3. Founded in 2007
100,000+ Readers
20,000+ Twitter Followers
12,000+ Facebook Fans
5,000+ Pinterest Followers
2,000+ Featured Articles
4. Travel
affordable luxury travel, weekend getaways
Food
entertaining, recipes, dining out
Drink
wine pairings, cocktail recipes, beer/tea/coffee
Home
interior design, DIY
Health
physical fitness, mental health
Goods
great products
Style
fashion and beauty for men & women
5. Founder, Chief Creative Producer
Managing Editor, Contributorâs Liaison
Director of Copy & Content Strategy
Operations Concierge, Community Manager
Grammar Guardian
6. JAN
Keep Going; Facing Failure;
Love Yourself
JUL
Your Hotness; Self-Care
FEB
The Color Wheel
AUG
Giving Back
MAR
Spring in Your Step;
Strengthen Your Roots
SEPT
Learn Something New
APR
Milestones; Weddings
OCT
Textures, Perspectives
MAY
How Does Your Garden
Grow
NOV
The âNewâ Traditions
JUN
Take Your Time; Outdoors
DEC
Light up the Night; Put a
âBowâ on It
7. ⢠We work with a variety of brands on sponsored
content projects - custom recipes, pairing guides,
travel itineraries, eBooks, worksheets, and more.
â˘
, our curated shopping
galleries, are for our revenue-sharing opportunities.
â˘
brings to the table
brand development, web design, social media &
content marketing services.
8. âPlum Deluxe is a brand that
does email marketing right.â
âPlum Deluxe is true to its
word.. an experience that
will engage your senses.â
âClever, Honest, Engagingâ
9. We want to hear from you:
⢠andy@plumdeluxe.com
⢠503.482.8658
⢠1427 SE Salmon Portland OR 97214
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