Presentation by Dan Forbush and Andrew Careaga at 22nd Annual How Colleges Can Obtain National and Regional Publicity, June 16, 2008, Baltimore, Md.

1. New Media Promotion: Facebook, YouTube & Blogs Dan Forbush & Andrew Careaga June 16, 2008

6. Look at the Obama Campaign

7. His Site is a Social Network

8. Clinton’s Isn’t

9. Colleges Are Moving Into Web 2.0 Social Networks

10. Alumni Organizations In LinkedIn

11. MIT Network in YouTube

12. Dartmouth’s Photostream in flickr

13. Missouri SandT’s Twitter Feed

14. Stanford’s Page in Facebook

16. What’s Your Strategy in Social Networking? It’s Time to Ask:

17. Three Levels of Technology to Integrate

18. Main Web Site Your Own Vendor-Supplied Social Network Web 2.0 Social Networks Facebook YouTube LinkedIn Flickr MySpace Twitter

19. A New Facebook Group to Share Information About All This

22. Skidmore Interactive

24. Commercial Social Networks Focus on Facebook

26. Created Skidmore Page

27. Created Groups: Skidmore Alumni Skidmore Global Sustainable Skidmore Digital Media Group Skidmore Book Store

28. Created Graphic Identity

29. Started Cultivating Class of ‘12

30. Started ‘Secret’ Group to Plan Communications

32. Other Institutions and Facebook Applications

33. Middlebury College Bookstore

35. Stanford Event Map

36. Boston College Football Fans

37. Link to Harris Connect

38. Manhattanville Resume Uploader

39. SkoolPool

43. What happens when old and new collide?

44. ‘ Don’t tase me, bro!’

45. ‘ Don’t tase me, bro!’

47. Disintermediation Eliminating the middleman

48. ‘ Markets are conversations.’ Christopher Locke, Rick Levine, Doc Searls, David Weinberger The Cluetrain Manifesto ( www.cluetrain.com )

50. Blogs as news sources Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb / )

51. Source: David Sifry, "State of the Blogosphere/State of the Live Web," April 2007 ( www.sifry.com/stateoftheliveweb/ )

52. From the wire … to the blogs …

53. … to the comments ...

54. … to talk radio ‘ We have an international student; identity and nationality weren’t released; claimed to have a bomb; threatened terrorist type activities. How remarkable, ladies and gentlemen, no one knows his name. No one knows his homeland. Now, we have to ask ourselves, Is there a common link with the many other little single incidents of sudden jihad syndrome ?’

55. ‘Sudden jihad syndrome’ ‘ Because that's what this is, sudden jihad syndrome. From cabdrivers to the flying imams to any number of activities. ... International student, identity and nationality not released. Hmm.’ Portion of transcript from Rush Limbaugh Show