1. “Second Nature”
Marketing
Marketing Skills That Can Become An
Every Day Practice

2. Andrea Walker /W. Social Marketing andrea@wsocialmarketing.com 2
What is “Second Nature” Marketing?
• Marketing that you do everyday but just don’t think is
marketing
• Understanding what your brand is
• Defining your mission
• Not afraid to learn new things
It Can Be Second Nature if…
 You take a good hard look at your current pr/marketing
practices.
 Study your current direct results
 What do you want to learn and how can it strengthen your
company’s brand?
 Adapt your practices to attract more customers/clients
 Know how to successfully integrate all your practices
together in a cohesive manner.

3. Andrea Walker /W. Social Marketing andrea@wsocialmarketing.com 3
Tools to Consider…
• Internal Communications
• Relationship Marketing
• Community Involvement
• Social Media
• Inbound Marketing
• Content Creation
About W. Social Marketing
Andrea Walker is CEO/Owner of W. Social Marketing, an
integrated public relations/marketing firm. To learn more
about ‘Second Nature” Marketing for your business, email
andrea@wsocialmarketing.com