This document outlines concepts and a roadmap for developing a collective buying platform. It describes high-level concepts, a development team and timeline. The platform would allow large numbers of customers to buy discounted goods from many merchants through scheduled offers on the web and mobile. It would need to be scalable, robust, open, mobile, viral, agile, cheap, secure and direct. The development team would include groups for prototyping, design, development and content. The timeline aims for draft, web service, mobile and multi-tenant capabilities within a year. The project heads have experience in consulting, technology, security and business development.

1. c o n s u l t i n g
Collective buying platform
Concepts & Roadmap

2. 2
Introduction
This document briefly describes:
high level concepts
development team & timeplan
project heads

3. 3
High level
concepts

4. 4
The facts
What do you think about outlets?
Low costs channel to deliver high volumes of
goods at cheaper price
Are outlets useful ?
Are the economy downturn the right time to use
web and mobile channel to make a growth?
If you think so, you should continue reading...

5. 4
The idea
What about some kind of outlet on the web?
Low costs channel to sell high volumes of goods on the
web, but let’s take a look at constraints:
Large number of customers per day which buy time
scheduled offers with low costs logistic services or
extended presence
Large number of merchant to make a big marketplace
Mobile channel to access market in mobility and push
offers to customers
Accept any kind of payment system

6. 4
The market
Market analysts report a growing market of 20 milion euros per
year for the collettive buying marketplace in Europe
There are 3 main players in Italy:
City deals
Saldi privati
Born4shop
The market are in the growing phase because :
Born4shop and Saldi privati merge themself
City deals was acquired by GroupOn that is the USA
market incumbent

7. 4
How to be a player?
Simply having an e-commerce platform matching
three classes of success factors:
Scalable, Robust and Open
to create a real marketplace on the web
Mobile,Viral and Agile
to grow rapidly
Cheaper, Secure and Direct
to deliver a real added value to customers

8. 3
Technological
level concepts

9. 4
Basic Concepts
The ideal technological platform must be
Multi-components
WebServices oriented
Secure
Scalable

10. 5
More in depth:
multi components
Our platform provide
more than e-commerce
platform
Our platform is a loosely
coupled integration of 7
basic components
Each component is strictly
dedicated to one business
function and optimized to
speed up the entirely
business service
e-
CRM
Billing
ValuSet
CMS
Publishing
Payement
Administratio
W1
W9
Wn

11. 6
More in depth:
WebServices orientation
We design to realize
business service
composition through
SOA oriented design
and implementation
The platform is free to
scale in service and
performance in the
simple way you think to
aggregate LEGO™
bricks
e-Commerce
CRM
CMS
W3
W4 W8W5
SMS
Twitter/FB
Providers
eMail
Admin
W6
W7
Billing

12. 7
More in depth:
Secure
Our platform will be secure in all user’s interaction
phase:
Users’ personal data retention: data encryption
Merchant’s deals offering: digital certificate
Deal’s assignments: anti-fraud code
Communications: SSL protocol protection

13. 8
More in depth:
Scalable
Our platform is design to be scalable
A single business service may have one-time
dedicated infrastructure on the cloud
The web services may migrate to the clouds in
a transparent way to deliver more power
when we need, without downtime
We build a grid of interconnected
infrastructure services to scale in both
horizontal and vertical directions

14. 9
Design &
Development
Team

15. 10
Design & Development
Team
We need to have a development
team made by a cluster of
specialized entities, orchestrated via
Program Management Office &
Demand:
Platform fast prototyping
iPhone Design
Mobile development
Graphical content
PMO &
Demand
Business
Needs
Platform
Prototyping
Mobile
Design
Mobile
Development
Graphical
Content
Platform
Development
Marketing
Content
CTO, COO,
Tech Head
CEO, CIO,
Marketing
Director

16. 12
The development
timeplan

17. 13
Development Timeplan
Our platform is designed to have sustainable and agile
development plan :
15th july 2010 – Platform 1st DRAFT
Ready to present the platform base capabilities
15th sept – Web service oriented & cloud Platform
Ready to migrate the platform bricks to the cloud
15th november – Mobile oriented platform
Ready to move the customers from the web to the mobile
15th jan 2011– Multi-tenant oriented platform
Ready to deliver the platform functionalities to 3rd parts

18. 14
Project Heads

19. 15
Good people,
business value
Andrea Cecchetti
Open Consulting: Consulting
service director and Owner
Capgemini: Information Security
BU’s Manager
Memopal: Cloud Storage
Director & CISO
Bee NewTech: Business
Development Manager, IT
Innovation Manager
Luigi Gangitano
Open Consulting:
Technological service director
and Owner
Memopal: Cloud data
Designer & Manager
TSA:Technical Manager
Bee NewTech: Security
Product Manager

20. c o n s u l t i n g
Andrea Cecchetti | Consulting Service Director
cecchetti@openconsulting.it
Luigi Gangitano | Technology Service Director
gangitano@openconsulting.it