4. Customerfocus 4 You can not teach foreign customers Swedish standards Understand the customers needs, not your own The customers need to know they are the target group Create value for your customers Trust & Safety Make it Local
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6. Costumerfocus 6 What is a foreign customer’s ”total price”? The price of the goods The time it takes to find the shop and the product The risk the product won’t be delivered Longer delivery time from abroad Issues with foreign customer service Problems with the payment methods Problems with return of goods Problems with custom
8. 10 easy steps to new markets 8 Prioritize the foreign customer Translate all Swedish text – Don’t mix the languages Offer customer service in the local language
9. 10 easy steps to new markets 9 Prioritize the foreign customer Translate all Swedish text – Don’t mix the languages Offer customer service in the local language Delete ALL Swedish logos – e.g. Kreditor, Swedbank, Trygg E-handel, and Swedish flags. Get a Danish phone number – Cheap at Skype or TDC Local E-mail, Domain and local physical address - .SE is unserious
10. 10 easy steps to new markets 10 Prioritize the foreign customer Translate all Swedish text – Don’t mix the languages Offer customer service in the local language Delete ALL Swedish logos – e.g. Kreditor, Swedbank, Trygg E-handel, and Swedish flags. Get a Danish phone number – Cheap at Skype or TDC Local E-mail, Domain and local physical address - .SE is unserious Get the ”Dankort”. Dankort is the most essential element for success in Denmark Get “E-mærket” and create a profile at truspilot.dk
11. 10 easy steps to new markets 11 Prioritize the foreign customer Translate all Swedish text – Don’t mix the languages Offer customer service in the local language Delete ALL Swedish logos – e.g. Kreditor, Swedbank, Trygg E-handel, and Swedish flags. Get a Danish phone number – Cheap at Skype or TDC Local E-mail, Domain and local physical address - .SE is unserious Get the ”Dankort”. Dankort the is most essential element for success in Denmark Get “E-mærket” and create a profile at truspilot.dk Remove Swedish login function (+structure)
12. 10 easy steps to new markets 12 Prioritize the foreign customer Translate all Swedish text – Don’t mix the languages Offer customer service in the local language Delete ALL Swedish logos – e.g. Kreditor, Swedbank, Trygg E-handel, and Swedish flags. Get a Danish phone number – Cheap at Skype or TDC Local E-mail, Domain and local physical address - .SE is unserious Get the ”Dankort”. Dankort is the most essential element for success in Denmark Get “E-mærket” and create a profile at truspilot.dk Remove Swedish login function (+structure) Describe your story on the local market
14. 10 easy steps to new markets 14 Prioritize the foreign customer Translate all Swedish text – Don’t mix the languages Offer customer service in the local language Delete ALL Swedish logos – e.g. Kreditor, Swedbank, Trygg E-handel and Swedish flags Get a Danish phone number – Cheap at Skype or TDC Local E-mail, Domain and local physical address - .SE is unserious Get the ”Dankort”. Dankort is the most essential element for success in Denmark Get “E-mærket” and create a profile at truspilot.dk Remove Swedish login function (+structure) Describe your story on the local market
This is NicolavsCopernicvs! He was the person whofound out that it is not the sunthatcircels the earth, but the Earththatcircels the Sun. With otherwordswearenot the center of the univers. The point is thatwhenE-commercecompaniesenter a new market, they still belivethattheir business model is the worldsbest and thattheyare the center of the univers! But that is a wrongmentality, and whenentering a new market the online shop need to realisethat it is not abouthow it works in Sweden, but aboutwhat the customerswant. A concreet ”Center of the universe problem” with in E-comemrce, is when online shop let the forgincustomerpay for the extradeliverycost to the forginmarket. But these shops miss the factthatthey not competingaboutbeeing the bestswedish webshop onthatmarket, but to be the bestlocal shop!
