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Zilele Biz 2007 Marketing & Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Paul Garisson:   "Noile reguli ale marketingului"   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Paul Garisson:   "Noile reguli ale marketingului" ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing is NOT: Marketing is:
Paul Garisson:   "Noile reguli ale marketingului" ,[object Object],marketing is business; it's about  delivering customer experience marketing is a function focus on customer relevance and integrate that in everything you do focus with a consistent look and integrate it in everything you do awareness is irrelevant; customers understand the brand's value awareness is king focus on outcomes focus on activities budget later, strategic plans first budget first New Rules Old Rules
Paul Garisson:   "Noile reguli ale marketingului" ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marcin Wosniak:   “Internet advertising market in Poland” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lucian Despoiu   “Social Networking Marketing” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mugur Patrascu     “ Studiu realizat pe 3 tipuri de noi consumatori” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dan Petre & Dragos Iliescu:   “Profilul psihologic al bloggerului   de marcom” ,[object Object],[object Object]

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Zilele Biz 2007 (Summary)

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