anaymalpani

1. Dr. P. J. Devaraju
Professor and Head
DSST, GKVK, Bengaluru-65

2. Seed Marketing
Seed marketing is one of the
vital components of seed
technology. In broad sense it
covers all the activities involved
in the flow of seeds from
production to consumption.
However in narrow sense it
refers to the actual acquisition
and selling of packed seeds,
intermediate storage, delivery
and sales promotional activities.

3. 1. Demand forecasts
a. Total cultivable area, seed rate, SRR, Seed
multiplication ratio
b. Impact of extension efforts
c. Current acreage under high yielding varieties
d. Farmers preferences
e. No and size of compotators
f. Kinds of publicity and sale promotional
activities.
g. Climate of the area where seed is being
marketed.

4. 2. Marketing Structure
•KSSC/ NSC/ UAS
•NGO’s/ Distributors
•RSK/ Dealers
•Farmers
a. Public Organization

5. •Private companies
•C/F agents
•Distributors
•Dealers
Dealers •Farmer
a. Private Organization

6. 3. Arrangement for storage of seeds
• Need to be arranged seed stores at grass root level.

7. 4. Sales promotional activities
a. Print Media-News paper/news letters/Ads/ Posters/Banners
b. Electronic Media-Cinima slides/Radio and TV/Mobiles/kisan call
centres/Internet
c. Krishi melas
d. Field demonstrations
e. Folk ways-skits/Mimes
f. Project approaches-seed village concept
g. Educational Institutions approaches-ATIC

8. 5. Post sales service
a. Technical help
b. Quick follow-Up
c. Attending the complaints

9. 6. Economics of seed production and
pricing
Seed Production cost:
a. All costs of crop production
b. Cost of foundation seed
c. Cost of specialized planting(Hybrids; male &Female sowing)
d. Cost of other special operations(Detaselling, emasculation)
e. Cost of additional supervision required in raising a seed crop
f. Seed certification fee
g. Other expenses: Construction of separate threshing yard or
cleaning of floor and machineries.

10. h. Supervision of harvesting
i. Separate harvesting
j. Drying losses
k. Sorting of undesirable ears/heads/cobs
l. Additional transportation
m. Seed processing rejection
n. Seed processing and testing chargers
o. Seed marketing costs
p. Seed storage and transportation charges
q. Distribution and sales promotional costs

11. Seed Pricing
1. Production, processing and storage cost
2. Distribution cost
3. Whole sale margin
4. Retail margin
5. Sale promotional costs
6. Risk costs
7. Over heads
8. Profit
9. Competitors price