Search engine marketing involves optimizing websites and content to increase visibility in organic search results. Key tactics include on-page optimization of titles, meta descriptions, headings and content to target relevant keywords. Proper indexing of all pages and media elements on a site is important for search engines to access the full content. User experience and usability should not be sacrificed for search engine optimization. The goal is to provide quality content and experiences that both search engines and users find valuable.

1. SEARCH ENGINE MARKETING PAST
CURRENT FUTURE & TACTICS

2. .com
.com

4. .com
.com

8. Multi-Media
Their
Blogs

9. Search Engine Marketing is
all about Visibility. The goal is
to be visible in search results
when someone is looking for
your products and services.

10. • Highest ROI
• Entry Point to all things
• Measurable
• Optimizable
• Deal Closer

11. High Rankings in Organic Search Engine
Results, for all media elements, that
Increase Quality Traffic to Website.

12. An Eye tracking study by
Enquiro showed that over
75% of all clicks on a
search engine results
page were on natural
search listings.

13. There are two components to SEO:
 (1) Indexing
 (2) Ranking
SEO is the process of optimizing a web site so
all pages within the site (1) are accessible and
friendly to spiders for indexing and (2) rank
highly in the natural search results for the
keywords targeted.

14. Ranking Indexing
• On-Site Optimization
• Source-Code  Architecture
Optimization  Link Structure
 Domain Usage
 Content
 File Naming
 Tags  23 elements in Audit
• Connection • Off/On-site Optimization
 Blogs
Optimization  Directories
 Link Popularity  Videos
• Internal  Images
 News
• External

15. Getting all pages/Media elements
into the SE Index

16. Remember that they WANT your Content
• All pages accessible through the navigation
structure of the site
• Java required
• Images
• Cookies required
• Redirects to main pages

17. 1) Can/will this page be found by the engines?
 Search engines need a “crawl able path” to find your page
2) Can this page’s content be read?
 Search engines cannot read some types of content

18.  Keyword research – verify which terms
searchers are using to find your products and
services
 Map the Keywords to Pages that you have
chosen as the ones you WANT to have show
up
 Flag content that is not represented

19. • Ideally BEFORE you write content
 That way copywriters can integrate keywords into copy from
the start
 You can also optimize existing content
Keyword:
“camera accessories”

20.  TITLE Tag
 Meta Tags
 Image Tags
 Headings (part of content but critical)
 Link Title tags
 Hyperlink text

21.  Source code recommendations pertain to individual web pages
Title tag
<title>SSL Certificates - 128-bit SSL Encryption from VeriSign, Inc.</title>
<meta name="description" content="SSL Certificates secure Web sites, intranets, and extranets
for e-commerce and confidential communications with the strongest possible SSL encryption.">
<meta name="keywords" content="ssl, ssl certificate, ssl certficates, ssl encryption, 128-bit,
encryption, openssl, secure servers, internet security, 128-bit, encryption, openssl, secure
servers, internet security, verisign, verisign.com, verisign inc">
Keywords &
09 April 2013 SIIA 21
Description tags
June 2008

22. Relevant content is one of the most important factors
in search engine rankings and directory listings.
• Search engines generally consider pages without
keyword-rich content as less useful to searchers
than pages that have good content, and will rank
them accordingly.
Guideline: Try to include at least 250 characters of
HTML content per page (not including links!). Most
pages that rank well have 100+ words of content.

23. Build pages with your user in mind
Do not sacrifice usability/readability for SEO
tactics
Incorporate SEO tactics where it makes sense
and adds value to the page/site without taking
away from usability
Most SEO tactics complement usability; if not,
it could be considered spam

24. If it makes sense to a person, it makes sense to
the search engines.
If you think it is important, search engines will
think it is important.
Rankings don’t matter if the page doesn’t
convert.
Be creative!

25. THANK U
Join us
Add: WZ-30-a,Bhagwan Das Nagar
East Punjabi Bagh, Delhi-110026
Tel.: 011 28316148, 3203571, 30538061
Mobile; +91-8010 298 388, 8010 198 388
E-mail: info@seocertification.org.in