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Indonesia's Social Media Study Cases 2012

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An almost complete recap of social media campaigns in Indonesia in 2012. See what Indonesian brands do through various social media channels. See what Indonesia twitter users talks about and what memes happen afterwards. And see what social and political cause happening in Indonesia's social media atmosphere.

Veröffentlicht in: Business
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  • Halo Mas Pitra Satvika,

    Analisisnya sangat tajam.
    Boleh saya minta copy slidenya untuk bahan skripsi di kampus?

    Regards,
    Anis
    anis.manshur@student.ssb.ac.id
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Indonesia's Social Media Study Cases 2012

  1. 1. INDONESIA’S SOCIAL MEDIA STUDY CASES 2012
  2. 2. • In 2012 Indonesia’s social media campaigns spread through various digital channels. Most popular channels are still Facebook, Twitter, and Kaskus. Several campaigns now explore new popular channels, such as YouTube, Pinterest, and Instagram.• Facebook and microsite are used for activation platform, while Twitter and Kaskus are mostly used to spread buzz about the campaign. Several brands has YouTube page now, though still rely on Facebook and microsite for its activation program.
  3. 3. • Following slides are few samples of Indonesia’s social media campaigns in 2012, and by no means they’re complete. More slides will be added in the future..
  4. 4. Entertainment
  5. 5. #republiktwitter
  6. 6. Acer Durable Love
  7. 7. Perahu Kertas
  8. 8. Mocca #secretgig concert live
  9. 9. Noah Overview
  10. 10. Noah Concert in 5 Countries 2 Continents
  11. 11. Cherrybelle
  12. 12. Cherrybelle
  13. 13. JKT48
  14. 14. JKT48
  15. 15. Indonesian celebrities with big followers
  16. 16. Celebrities celebrate birthday in Twitter
  17. 17. SPORT
  18. 18. AXIATA CUP @xl123
  19. 19. #supportyourteam London 2012
  20. 20. SOCIAL CAUSE
  21. 21. Komisi III DPR, Perkuatlah KPK!
  22. 22. #14tahunhilang
  23. 23. Tell Lottemart and Ramayana to stopsupporting travelling dolphin circuses!
  24. 24. #1000kartuposuntukpresiden
  25. 25. MEMETALKS
  26. 26. #tortorpunyaindonesia
  27. 27. World Book and Copyright Day #haribuku
  28. 28. Jafunisun – Tahu Sumedang
  29. 29. Yoga Espe – Rhoma Irama
  30. 30. Tweeting around Ramadhan 2012#sawityowit #bikininfil #jugaupdet #pangoblog
  31. 31. Tong Fang
  32. 32. National Batik Day #batikday #haribatik
  33. 33. Meme @oomleo @thepopoh
  34. 34. Sosishot
  35. 35. #tantanganinem 2012
  36. 36. Social Media Festival #socmedfest
  37. 37. COMMERCIALS
  38. 38. #getaway Mini
  39. 39. #xjutamawar XL Axiata
  40. 40. @downyID #thescentofpassion
  41. 41. Pocari Sweat Heavy Rotation Dance Cover
  42. 42. @BNI46 #BNI_BIGBANG
  43. 43. @leecooperindo #leecooperquiz
  44. 44. #berburupahala Instagram
  45. 45. Nokia Bebaskan Gaya Maafan Kamu!
  46. 46. Eat and Go @eatandgo
  47. 47. Frozzaholic.com
  48. 48. Dance Like Agnes – Soul of the Nation
  49. 49. LG Nutri Fridge
  50. 50. Impian ke Tanah Suci bersama XL One Tariff
  51. 51. Milkuat
  52. 52. Maybelline Indonesia
  53. 53. Kopi ABC dan Kopi ABC Brownies
  54. 54. L’oreal Paris
  55. 55. L’oreal Men Expert
  56. 56. BUZZ COMPARISONS
  57. 57. Most Talked About Airlines Twitter Accounts
  58. 58. Most Talked About Mobile Telco Promotion Twitter Accounts
  59. 59. Most Talked About Mobile TelcoCustomer Care Twitter Accounts
  60. 60. Most Talked About TV Stations in Twitter

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