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Content:
Giving
Your Audience
W
hat they
W
ant
Brainstorming Ideas
Amy Neumann
October 2015
Talk AboutWhat PeopleWantTo See or Read – Not
WhatYOuWantToTalk About
People
ThingsTheyWantTo Know About.
• Content answers
questions.
• Start with
“Top 10 FAQs”
Places to Find Ideas
• Borrow inspiration from people already doing a good job – ask your friend
Google for suggestions like:
• Best blogs on x topic
• Case studies best content on x topic
• Case studies best social media for x industry
• Industry leaders for x topic (or industry)
• Who’s popular for that topic or industry onTwitter? Pinterest? Facebook?
LinkedIn? What do they talk about? What content gets the most interaction
(retweets, likes, etc.)?
• Who has a blog on that topic or in that industry with articles that get shared
a lot? Which articles do best?
USEful, Helpful, Relevant = Good Content
•Try to keep the conversation 80-90% about what interestsTHEM and only 10-
20% about your organization
•Sharing content that is relevant, helpful and useful to people who might buy or
use your product or service is most productive. What does your audience care
about that is only slightly related to your business?
•You can also talk about things all humans are interested in.
For Content About You:
Who do you want to reach?
What do you want them to know?
What do you want them to do?
Content Update Ideas
•Share what you find interesting,
including from industry-specific sites
Activity: Creating Great Content Ideas
 Evergreen
 Lists
 Quotes
 Community
 HowTo’s/ Hacks
 Topical/Trendy
 News
 Entertaining/Inspiring
 Educational
 About Us/Promotional/Testimonials
 Contests
 Questions
 Polls
Other CreativeTypes of Content
• Infographics
• Memes
• Guides
• Videos
• eBooks
• Book or Product Reviews
• Visual Instructionals (step by
step photo how-to)
• Link/Resource Pages
• Case Studies
• Podcasts
• Interviews
• Guest Posts/Content
• Research
• DIY
Brainstorming
Content Ideas Roadmap
Planning/ Scheduling– Timing and Frequency
Planning – Annual Media Flight Plan by Events

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Generating Great Content - Brainstorming Content Ideas 2015

  • 2. Talk AboutWhat PeopleWantTo See or Read – Not WhatYOuWantToTalk About
  • 3. People ThingsTheyWantTo Know About. • Content answers questions. • Start with “Top 10 FAQs”
  • 4. Places to Find Ideas • Borrow inspiration from people already doing a good job – ask your friend Google for suggestions like: • Best blogs on x topic • Case studies best content on x topic • Case studies best social media for x industry • Industry leaders for x topic (or industry) • Who’s popular for that topic or industry onTwitter? Pinterest? Facebook? LinkedIn? What do they talk about? What content gets the most interaction (retweets, likes, etc.)? • Who has a blog on that topic or in that industry with articles that get shared a lot? Which articles do best?
  • 5. USEful, Helpful, Relevant = Good Content •Try to keep the conversation 80-90% about what interestsTHEM and only 10- 20% about your organization •Sharing content that is relevant, helpful and useful to people who might buy or use your product or service is most productive. What does your audience care about that is only slightly related to your business? •You can also talk about things all humans are interested in.
  • 6. For Content About You: Who do you want to reach? What do you want them to know? What do you want them to do?
  • 7. Content Update Ideas •Share what you find interesting, including from industry-specific sites
  • 8. Activity: Creating Great Content Ideas  Evergreen  Lists  Quotes  Community  HowTo’s/ Hacks  Topical/Trendy  News  Entertaining/Inspiring  Educational  About Us/Promotional/Testimonials  Contests  Questions  Polls
  • 9. Other CreativeTypes of Content • Infographics • Memes • Guides • Videos • eBooks • Book or Product Reviews • Visual Instructionals (step by step photo how-to) • Link/Resource Pages • Case Studies • Podcasts • Interviews • Guest Posts/Content • Research • DIY
  • 10. Brainstorming Content Ideas Roadmap Planning/ Scheduling– Timing and Frequency Planning – Annual Media Flight Plan by Events

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