4. Places to Find Ideas
• Borrow inspiration from people already doing a good job – ask your friend
Google for suggestions like:
• Best blogs on x topic
• Case studies best content on x topic
• Case studies best social media for x industry
• Industry leaders for x topic (or industry)
• Who’s popular for that topic or industry onTwitter? Pinterest? Facebook?
LinkedIn? What do they talk about? What content gets the most interaction
(retweets, likes, etc.)?
• Who has a blog on that topic or in that industry with articles that get shared
a lot? Which articles do best?
5. USEful, Helpful, Relevant = Good Content
•Try to keep the conversation 80-90% about what interestsTHEM and only 10-
20% about your organization
•Sharing content that is relevant, helpful and useful to people who might buy or
use your product or service is most productive. What does your audience care
about that is only slightly related to your business?
•You can also talk about things all humans are interested in.
6. For Content About You:
Who do you want to reach?
What do you want them to know?
What do you want them to do?