Phil Johnson

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I am an accomplished Product Strategy Director with repeatedly demonstrated strategy, insight and innovation expertise, and 20 years’ experience delivering global product portfolio revenue growth spanning the Telecoms, Media, Play and EdTech sectors. I advocate placing customer evidence at the heart of product innovation plans, I’ve secured £250m+ investment & business cases and delivered commercial growth for global market leaders BT, Yell / Yellow Pages, Vodafone, Hasbro, Oxford University Press, The Football Association plus UK-based start-ups, venture units and mid-sized businesses.

innovation product strategy jobs to be done leadership growth ethnography empathy jtbd business design outcome driven innovation product planning insight

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Phil Johnson

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Essential Product Planning Techniques for Oxford University Press

Essential product design research

Phil Johnson - Portfolio - June 2020

Gefällt mir

Nudge for World Usability Day 2018

Applying nudge theory in practice

There is an App for That! The Best iPad Apps for Teaching

The Shy Connector

Digital Justice: 5 Product Leadership Lessons Learnt from the UK's Ministry of Justice Digital team

Gapingvoid 20 Ideas to Foster Innovation in Drug Development

What 'Milkshakes' and 'Jobs-To-Be-Done' can teach UX (UX New Zealand 2013)

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Ultimate Guide to Funnel Optimization

Founders - why we do what we do - and why this sucks.