1. Search engines are programs that search documents for specified keywords and returns a list
of the documents where the keywords were found. A search engine is really a general class of
programs, however, the term is often used to specifically describe systems like Google, Bing
and Yahoo! Search that enable users to search for documents on the World Wide Web.
Search Engine Are:
• Google
• Yahoo
• Bing
2. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,”
“organic,” “editorial” or “natural” listings on search engines. All major search engines such as
Google, Yahoo and Bing have such results, where web pages and other content such as
videos or local listings are shown and ranked based on what the search engine considers most
relevant to users.
• Organic SEO (Free)
• Inorganic SEO (Paid Services)
3. The internet has opened up doors for all sorts of companies all over the world, so it makes
sense that your business should have a website. However, having a website alone is not
enough to boost your bottom line and achieve success. There is stiff competition out there and
you need to maintain your internet presence. This can be done with the aid of SEO, or search
engine optimization.
SEO is a marketing technique that can help your business really stand out against the
thousands of other company’s online. With a good SEO plan, you can put your website up and
then work to maintain its relevance and attract more visitors that will inevitably convert into
sales.
4. Two Steps:
• On page Optimization
• Off page optimization
5. In search engine optimization, on-page optimization refers to factors that have an effect on your
Web site or Web page listing in natural search results.
These factors are controlled by you or by coding on your page. Examples of on-page
optimization include
• Actual HTML code,
• Meta tags
• Keyword placement
• Keyword density
• Keyword Proximity
• Robots File setup
6. In search engine optimization, off-page optimization refers to factors that have an effect on your
Web site or Web page listing in natural search results.
These factors are off-site in that they are not controlled by you or the coding on your page.
Examples of off-page optimization include things such as
Link popularity and Page rank.
Link Building Strategy:
• Directories Submission Strategy
• Social Bookmarking Strategy
• Press Release Submission Strategy
• Article Submission Strategy
• Blog Submission/ Blog commenting
• Forum and signature posting
7. • Webmaster Tool
• Web Analytics
Webmaster Tool:
Google Webmaster Tools provides you with detailed reports about your pages' visibility on
Google. To get started, simply add and verify your site.
Web Analytics:
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and
social networking sites and applications. To check Performance of the website
8. Inorganic seo includes paid services like Pay Per Click, Cost Per Click, banner ads, classifieds
etc. if you wants immediate results you can go with inorganic seo, inorganic seo gives you
instant results and you have to pay advertiser each time when user clicks on your ads.you can
also find more traffic in sort time period. Inorganic seo is not affordable for all kinds of business.
• Pay Per Click (PPC)
• Cost Per Click(CPC)
• Banner ads
• Paid Submissions and link Building
• Google Ad word
9. AdWords:
The Google AdWords program enables you to create advertisements which will appear on
relevant Google search results pages and our network of partner sites. To learn more about
AdWords and begin advertising immediately, Get More Detail.. www.adwords.google.com.
AdSense:
The Google AdSense program differs in that it delivers Google AdWords ads to individuals'
websites. Google then pays web publishers for the ads displayed on their site based on user
clicks on ads or on ad impressions, depending on the type of add.
10. PageRank is a link analysis algorithm, named after Larry Page and used by the Google
Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set
of documents, such as the World Wide Web, with the purpose of "measuring" its relative
importance within the set.
PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))
