Marrket leader ola cabs in india

1. Presented By: Swati,Amit,Anurag

2. It was founded on 3 December 2010 by Anshul Gupta
(currently CEO) and Ankit Bhati
Ola started as an online cab aggregator in Mumbai, now
based out of Bangalore and is among the fastest
growing businesses in India
Ola cabs has expanded to a network of more than
200,000 cars across 87 cities. In September 2015
Ola expanded to incorporate autos in Bengaluru. Ola
Auto expanded to other cities
like Delhi, Pune and Chennai.

3. Products &Services :Ola Café, Ola Grocery, cab ride

4. Business Model
• OLA cabs acts as a facilitator in providing cab-booking services to
customers through multiple channels.
• OLA does not OWN any of the cabs.
• In short they partners with Private Taxi owner & provide them modern
technology for booking, payment etc.

5. Usp
• Convenience: Book within seconds and get instant confirmations. Easy online payments or
cash on delivery. Booking car rentals will never be a headache again!
• Quality: Our cars are audited for cleanliness, safety and comfort. Our drivers are well trained
and reliable. Sit back and enjoy the Ola experience!
• Control : We have clear and transparent pricing listed online. Never haggle with drivers
again on payments and be confident and assured of what you are being charged for!

6. Revenue model
• Ola cabs current revenue model is by getting a comission (or
rather rental) of INR 100 from each ola driver if the driver
makes more than INR 2000 a day.
• In the instance the driver makes less than INR 2000 then ola
will credit the difference amount into drivers account.

8. advertisements

9. Swot Analysis

10. • Associating with big events
happening around metros.
• Providing free Ola money and
cashbacks to promote usage of
apps
• Offers a wide variety of cab
options including a Nano and an
Auto option to appeal to various
customer categories
way forward
• Providing training to drivers in
skilled driving, traffic rules,
etiquettes.
• Encouraging new drivers (who
don't have a car), by arranging
low interest rates with financiers
Customer acquisition
initiatives
Driver acquisition
initiatives

11. way forward : Ola money