4. When companies are hit with declining sales and shrinking margins, the options can start to look bleak. 1. Attacking one challenge 2. By raising prices or lowering prices (for example--can make the other worse). 3. Go-to-market approaches by using data. 4. Disciplined analysis 5. Systematic selling tools to focus the selling efforts and retain more of the customers. Turbulence situations
5. How to handle (a short term solution) The key is a numbers-driven approach to boosting the effectiveness of your sales organization. The methodology is summed up in a framework we call TOP Sales. There are four levers for turbo charging Sales:- Optimized tools, procedures Sales resource deployment Performance management Targeted offerings Sales force productivity
6.
7.
8.
9.
10. Winning in Turbulence I quote a simple formula in turbulence time from Stephen R Covey's book “ First thing First”, See something Do something = Get something Thank you, [email_address]