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Marketing organisation

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Marketing organisation

  3. 3. INTRODUCTION<br />Marketing can be simply defined as “ Process of Creating & Delivering Standard of Living of Society .<br />Marketing is the Beginning & End of all Business Activities.<br />Marketing is a Process of Create Time & Place Utilities.<br />
  4. 4. INTRODUCTION<br />Organisation is simply a Group of People working with a Common objective with a Motive of Profit Earning.<br />Organisation is a Mechanism through which Managerial Philosophy is Translate into Action. <br />
  5. 5. MARKETING ORGANISATion<br />Marketing Organisation is an Orienting point for Cooperative endeavors and a Structure of Human Relationship.<br />It is Composed of Group of Individual straining jointly to reach qualitative and quantitative personnel selling objectives and bearing both informal and formal relation to one another.<br />Marketing Organisation is the Foundation of Effective Sales Planning for Systematic execution of Plan and Policies. <br />
  6. 6. PRINCIPLES OF MARKETING ORGANISATION<br />Principle of Organisation<br />Principle of Objectives<br />Principle of Specialisation<br />Principle of Co ordination<br />Principle of Authority<br />Principle of Responsibilities<br />Principle of Definition<br />Principle of Correspondance<br />Principle of Span of Control<br />Principle of Continuity<br />
  7. 7. IMPORTANCE OF MARKETING ORGANISATION <br />It helps in Administration and Management of Marketing Policies.<br />It helps in Expansion and Growth of Organisation and its Activities<br />It helps in Unity of Command<br />It helps in achieving objectives<br />
  8. 8. IMPORTANCE OF MARKETING ORGANISATION <br />Its Permits Optimum Use of Resourses.<br />Co-ordination of Different Departmental Activities.<br />Effective Marketing Manager can Satisfy various types of Consumer and their different tests with the same product by converting them properly.<br />
  9. 9. Types of marketing organisation<br />
  10. 10. Types of marketing organisation<br />FUNCTIONAL TYPE OF MARKETING ORGANISATION<br />In Functional type of organisation the activities are grouped on the basis of function to be performed as product planning ,marketing research,advertising and sales.<br />This is the most simple and common type of organisation structures of marketing tasks.<br />
  11. 11. Each main function is sub-divided into various sub-function to be performed to attain the objectives such as MARKETING,FINANCE AND PRODUTION.<br />Each sub-function is delegated to separate manager under the control of marketing manager and such manager are responsible to marketing manager who report to executives.<br />
  12. 12. Types of marketing organisation<br />PRODUCT TYPE OF MARKETING ORGANISATION<br />In Product marketing organisation forms assigns to product manager with the responsibility for marketing decisions of particular product or groups of product.<br />The product manager acts as a Little manager. <br />
  13. 13. The product manager takes and executes decision regarding matter like advertising and sales promotion.<br />This type of structure is best suited to industries producing different products or brands.e.g.Amul,hindustan uniliver.etc.<br />
  14. 14. Types of marketing organisation<br />MARKET ORIENETD MARKETING ORGANISATION<br /> Market marketing organisation used by big companies who serve large number of customer spread over large territory.<br />
  15. 15.
  16. 16. Types of marketing organisation<br />CUSTOMER ORIENTED MARKETING ORGANISATION<br />In customer marketing organisation ,structure concentration is on the type of customers and separate groups are designated responsible for marketing programmes for their different classes of customer such as<br />DISTRIBUTORS<br />RETAILERS AND<br />CUSTOMERS.<br />
  17. 17. Full attention can be paid to each classes of customers and the problems can be understood by the organisation .<br />Contact with customers regularly.<br />Helpful to estimated demands and satisfy them.<br />
  18. 18. Types of marketing organisation<br />COMBINED MAARKETING ORGANISATION<br />