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Agile Transition in Trouble?
 Using the Kotter Change Model
      as a Diagnostic Tool

              Alistair McKinnell
               www.valuablecode.com
                   @amckinnell
             a.mckinnell@computer.org

              August 11 at Agile 2011
Leading Change:
Why Transformation Efforts Fail
John P. Kotter
Leading Change:
Why Transformation Efforts Fail
John P. Kotter




70%
1. Establishing a Sense of Urgency

2. Creating the Guiding Coalition

3. Developing a Vision and Strategy

4. Empowering Broad-Based Action

5. Communicating the Change Vision

6. Generating Short-Term Wins

7. Consolidating Gains and Producing More Change

8. Anchoring New Approaches in the Culture
1. Establishing a Sense of Urgency

2. Creating the Guiding Coalition

3. Developing a Vision and Strategy

4. Communicating the Change Vision

5. Empowering Broad-Based Action

6. Generating Short-Term Wins

7. Consolidating Gains and Producing More Change

8. Anchoring New Approaches in the Culture
1. Establishing a Sense of Urgency

2. Creating the Guiding Coalition

3. Developing a Vision and Strategy

4. Communicating the Change Vision

5. Empowering Broad-Based Action

6. Generating Short-Term Wins

7. Consolidating Gains and Producing More Change

8. Anchoring New Approaches in the Culture
1. Establishing a Sense of Urgency

2. Creating the Guiding Coalition

3. Developing a Vision and Strategy

4. Communicating the Change Vision

5. Empowering Broad-Based Action

6. Generating Short-Term Wins

7. Consolidating Gains and Producing More Change

8. Anchoring New Approaches in the Culture
1. Establishing a Sense of Urgency

2. Creating the Guiding Coalition

3. Developing a Vision and Strategy

4. Communicating the Change Vision

5. Empowering Broad-Based Action

6. Generating Short-Term Wins

7. Consolidating Gains and Producing More Change

8. Anchoring New Approaches in the Culture
1. Establishing a Sense of Urgency

2. Creating the Guiding Coalition

3. Developing a Vision and Strategy

4. Communicating the Change Vision

5. Empowering Broad-Based Action

6. Generating Short-Term Wins

7. Consolidating Gains and Producing More Change

8. Anchoring New Approaches in the Culture
Agile “Sweet” Spot

• Cross-functional team
• Co-located team
• Direct business connection
• Frequent releases
• Solid technical practice
X
X
Agile “Sweet” Spot

• Cross-functional team
• Co-located team
• Direct business connection
• Frequent releases
• Solid technical practice
1. Establishing a Sense of Urgency

2. Creating the Guiding Coalition

3. Developing a Vision and Strategy

4. Communicating the Change Vision

5. Empowering Broad-Based Action

6. Generating Short-Term Wins

7. Consolidating Gains and Producing More Change

8. Anchoring New Approaches in the Culture
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
  and actions


6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
  wins possible


7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
  policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
  change vision
! Reinvigorating the process with new projects, themes, and
  change agents
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
  and actions


6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
  wins possible


7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
  policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
  change vision
! Reinvigorating the process with new projects, themes, and
  change agents
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
  and actions


6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
  wins possible


7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
  policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
  change vision
! Reinvigorating the process with new projects, themes, and
  change agents
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
  and actions


6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
  wins possible


7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
  policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
  change vision
! Reinvigorating the process with new projects, themes, and
  change agents
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
  and actions


6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
  wins possible


7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
  policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
  change vision
! Reinvigorating the process with new projects, themes, and
  change agents
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
  and actions


6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
  wins possible


7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
  policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
  change vision
! Reinvigorating the process with new projects, themes, and
  change agents
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
  and actions


6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
  wins possible


7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
  policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
  change vision
! Reinvigorating the process with new projects, themes, and
  change agents
5. Empowering Broad-Based Action
! Getting rid of obstacles
! Changing systems or structures that undermine the change vision
! Encouraging risk taking and nontraditional ideas, activities,
  and actions


6. Generating Short-Term Wins
! Planning for visible improvements in performance, or "wins"
! Creating those wins
! Visibly recognizing and rewarding people who made the
  wins possible


7. Consolidating Gains and Producing More Change
! Using increased credibility to change all systems, structures, or
  policies that don't fit the transformation vision
! Hiring, promoting, and developing people who implement the
  change vision
! Reinvigorating the process with new projects, themes, and
  change agents
XXXX What is the single
biggest error people make
when they try to change?
1. Establishing a Sense of Urgency

2. Creating the Guiding Coalition

3. Developing a Vision and Strategy

4. Empowering Broad-Based Action

5. Communicating the Change Vision

6. Generating Short-Term Wins

7. Consolidating Gains and Producing More Change

8. Anchoring New Approaches in the Culture
75%
XXXXXXXXX of a
company’s management
is honestly convinced
that business-as-usual
is totally unacceptable
Value Stream
  Mapping
Value Stream
                                             Mapping

1. Establishing a Sense of Urgency
! Examining the market and competitive realities
! Identifying and discussing crises, potential crises, or
  major opportunities


2. Creating the Guiding Coalition
! Putting together a group with enough power to lead
! Getting the group to work together like a team
http://www.flickr.com/photos/35034353164@N01/204035414/



http://www.flickr.com/photos/34155473@N07/4132364078/



http://www.flickr.com/photos/35034353164@N01/204035414/



http://www.flickr.com/photos/51065206@N00/4728435040/



http://www.flickr.com/photos/98631670@N00/2328922730/



http://www.flickr.com/photos/9080018@N07/3840603609/



http://www.flickr.com/photos/8512982@N05/1574483850/

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Using Kotter's Change Model to Diagnose Agile Transition Troubles

  • 1. Agile Transition in Trouble? Using the Kotter Change Model as a Diagnostic Tool Alistair McKinnell www.valuablecode.com @amckinnell a.mckinnell@computer.org August 11 at Agile 2011
  • 2.
  • 3.
  • 4.
  • 5. Leading Change: Why Transformation Efforts Fail John P. Kotter
  • 6. Leading Change: Why Transformation Efforts Fail John P. Kotter 70%
  • 7. 1. Establishing a Sense of Urgency 2. Creating the Guiding Coalition 3. Developing a Vision and Strategy 4. Empowering Broad-Based Action 5. Communicating the Change Vision 6. Generating Short-Term Wins 7. Consolidating Gains and Producing More Change 8. Anchoring New Approaches in the Culture
  • 8.
  • 9. 1. Establishing a Sense of Urgency 2. Creating the Guiding Coalition 3. Developing a Vision and Strategy 4. Communicating the Change Vision 5. Empowering Broad-Based Action 6. Generating Short-Term Wins 7. Consolidating Gains and Producing More Change 8. Anchoring New Approaches in the Culture
  • 10. 1. Establishing a Sense of Urgency 2. Creating the Guiding Coalition 3. Developing a Vision and Strategy 4. Communicating the Change Vision 5. Empowering Broad-Based Action 6. Generating Short-Term Wins 7. Consolidating Gains and Producing More Change 8. Anchoring New Approaches in the Culture
  • 11. 1. Establishing a Sense of Urgency 2. Creating the Guiding Coalition 3. Developing a Vision and Strategy 4. Communicating the Change Vision 5. Empowering Broad-Based Action 6. Generating Short-Term Wins 7. Consolidating Gains and Producing More Change 8. Anchoring New Approaches in the Culture
  • 12.
  • 13. 1. Establishing a Sense of Urgency 2. Creating the Guiding Coalition 3. Developing a Vision and Strategy 4. Communicating the Change Vision 5. Empowering Broad-Based Action 6. Generating Short-Term Wins 7. Consolidating Gains and Producing More Change 8. Anchoring New Approaches in the Culture
  • 14.
  • 15. 1. Establishing a Sense of Urgency 2. Creating the Guiding Coalition 3. Developing a Vision and Strategy 4. Communicating the Change Vision 5. Empowering Broad-Based Action 6. Generating Short-Term Wins 7. Consolidating Gains and Producing More Change 8. Anchoring New Approaches in the Culture
  • 16.
  • 17. Agile “Sweet” Spot • Cross-functional team • Co-located team • Direct business connection • Frequent releases • Solid technical practice
  • 18. X
  • 19. X Agile “Sweet” Spot • Cross-functional team • Co-located team • Direct business connection • Frequent releases • Solid technical practice
  • 20.
  • 21.
  • 22. 1. Establishing a Sense of Urgency 2. Creating the Guiding Coalition 3. Developing a Vision and Strategy 4. Communicating the Change Vision 5. Empowering Broad-Based Action 6. Generating Short-Term Wins 7. Consolidating Gains and Producing More Change 8. Anchoring New Approaches in the Culture
  • 23. 5. Empowering Broad-Based Action ! Getting rid of obstacles ! Changing systems or structures that undermine the change vision ! Encouraging risk taking and nontraditional ideas, activities, and actions 6. Generating Short-Term Wins ! Planning for visible improvements in performance, or "wins" ! Creating those wins ! Visibly recognizing and rewarding people who made the wins possible 7. Consolidating Gains and Producing More Change ! Using increased credibility to change all systems, structures, or policies that don't fit the transformation vision ! Hiring, promoting, and developing people who implement the change vision ! Reinvigorating the process with new projects, themes, and change agents
  • 24. 5. Empowering Broad-Based Action ! Getting rid of obstacles ! Changing systems or structures that undermine the change vision ! Encouraging risk taking and nontraditional ideas, activities, and actions 6. Generating Short-Term Wins ! Planning for visible improvements in performance, or "wins" ! Creating those wins ! Visibly recognizing and rewarding people who made the wins possible 7. Consolidating Gains and Producing More Change ! Using increased credibility to change all systems, structures, or policies that don't fit the transformation vision ! Hiring, promoting, and developing people who implement the change vision ! Reinvigorating the process with new projects, themes, and change agents
  • 25. 5. Empowering Broad-Based Action ! Getting rid of obstacles ! Changing systems or structures that undermine the change vision ! Encouraging risk taking and nontraditional ideas, activities, and actions 6. Generating Short-Term Wins ! Planning for visible improvements in performance, or "wins" ! Creating those wins ! Visibly recognizing and rewarding people who made the wins possible 7. Consolidating Gains and Producing More Change ! Using increased credibility to change all systems, structures, or policies that don't fit the transformation vision ! Hiring, promoting, and developing people who implement the change vision ! Reinvigorating the process with new projects, themes, and change agents
  • 26. 5. Empowering Broad-Based Action ! Getting rid of obstacles ! Changing systems or structures that undermine the change vision ! Encouraging risk taking and nontraditional ideas, activities, and actions 6. Generating Short-Term Wins ! Planning for visible improvements in performance, or "wins" ! Creating those wins ! Visibly recognizing and rewarding people who made the wins possible 7. Consolidating Gains and Producing More Change ! Using increased credibility to change all systems, structures, or policies that don't fit the transformation vision ! Hiring, promoting, and developing people who implement the change vision ! Reinvigorating the process with new projects, themes, and change agents
  • 27. 5. Empowering Broad-Based Action ! Getting rid of obstacles ! Changing systems or structures that undermine the change vision ! Encouraging risk taking and nontraditional ideas, activities, and actions 6. Generating Short-Term Wins ! Planning for visible improvements in performance, or "wins" ! Creating those wins ! Visibly recognizing and rewarding people who made the wins possible 7. Consolidating Gains and Producing More Change ! Using increased credibility to change all systems, structures, or policies that don't fit the transformation vision ! Hiring, promoting, and developing people who implement the change vision ! Reinvigorating the process with new projects, themes, and change agents
  • 28. 5. Empowering Broad-Based Action ! Getting rid of obstacles ! Changing systems or structures that undermine the change vision ! Encouraging risk taking and nontraditional ideas, activities, and actions 6. Generating Short-Term Wins ! Planning for visible improvements in performance, or "wins" ! Creating those wins ! Visibly recognizing and rewarding people who made the wins possible 7. Consolidating Gains and Producing More Change ! Using increased credibility to change all systems, structures, or policies that don't fit the transformation vision ! Hiring, promoting, and developing people who implement the change vision ! Reinvigorating the process with new projects, themes, and change agents
  • 29. 5. Empowering Broad-Based Action ! Getting rid of obstacles ! Changing systems or structures that undermine the change vision ! Encouraging risk taking and nontraditional ideas, activities, and actions 6. Generating Short-Term Wins ! Planning for visible improvements in performance, or "wins" ! Creating those wins ! Visibly recognizing and rewarding people who made the wins possible 7. Consolidating Gains and Producing More Change ! Using increased credibility to change all systems, structures, or policies that don't fit the transformation vision ! Hiring, promoting, and developing people who implement the change vision ! Reinvigorating the process with new projects, themes, and change agents
  • 30. 5. Empowering Broad-Based Action ! Getting rid of obstacles ! Changing systems or structures that undermine the change vision ! Encouraging risk taking and nontraditional ideas, activities, and actions 6. Generating Short-Term Wins ! Planning for visible improvements in performance, or "wins" ! Creating those wins ! Visibly recognizing and rewarding people who made the wins possible 7. Consolidating Gains and Producing More Change ! Using increased credibility to change all systems, structures, or policies that don't fit the transformation vision ! Hiring, promoting, and developing people who implement the change vision ! Reinvigorating the process with new projects, themes, and change agents
  • 31. XXXX What is the single biggest error people make when they try to change?
  • 32. 1. Establishing a Sense of Urgency 2. Creating the Guiding Coalition 3. Developing a Vision and Strategy 4. Empowering Broad-Based Action 5. Communicating the Change Vision 6. Generating Short-Term Wins 7. Consolidating Gains and Producing More Change 8. Anchoring New Approaches in the Culture
  • 33. 75% XXXXXXXXX of a company’s management is honestly convinced that business-as-usual is totally unacceptable
  • 34. Value Stream Mapping
  • 35. Value Stream Mapping 1. Establishing a Sense of Urgency ! Examining the market and competitive realities ! Identifying and discussing crises, potential crises, or major opportunities 2. Creating the Guiding Coalition ! Putting together a group with enough power to lead ! Getting the group to work together like a team
  • 36.

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