4. It’s all about useful
It’s all about networks
It’s all about human
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5. HOW THE WEB WORKS
Search Social
Technical Human
Find Filter
Stories
Numbers
Qualitative
Quantitative
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10. THE WEB IS SOCIAL
>70% of content will be created by
individuals by 2010
Majority of IP traffic is personal, not
corporaHons, organizaHons
13 hours of YouTube video uploaded
every second
Trends suggest social media usage will
conHnue to grow
Mainstream media copying its formats
and adapHng to its success
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22. / BLOGS ARE CHEAP AND VERY,
VERY GOOD...
We measure everything we do
Our unique combinaHon of talent and proprietary technology is
devoted to improving our clients’ businesses
26. AMNESTY PROTECT THE HUMAN
Understanding, being useful and being live played out...
http://blog.protectthehuman.com/1in10-a-case-study-in-social-media-campaigning/
30. CREATIVE COMMONS SET US FREE
icrossing.co.uk/ebooks
28
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31. THANK YOU
Tel: +44 1273 827 721
Email: antony.mayfield@icrossing.co.uk
Site: www.iCrossing.co.uk
Blog: hep://connect.icrossing.co.uk / hep://www.antonymayfield.com
Twi_er: @icrossing_uk / @amayfield
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32. For full terms of use for this presentation visit:
http://creativecommons.org/licenses/by/3.0/legalcode