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Nokia's six principles for social media engagement
1.
Nokia’s six principles for
successful engagement SOCIAL MEDIA INFLUENCE @amayfield @brilliantnoise brilliantnoise.com
2.
Nokia doing social at scale
http://goo.gl/7uT1x
3.
How and where
does the customer want to be engaged? Consider Bond Advocate Evaluate Enjoy Buy Mckinsey & Co’s Consumer Decision Journey Model Md l firs p b h dHrv rdB s esRv w o e t u lis e a a u in s e ie
4.
Nokia’s Social media principles
5.
Consider the social opportunity
in everything we do
6.
TRON Sponsorship
img (c)D n y a e c is e
7.
Engage in better conversations with more consumers
8.
Nokia Socializer
9.
Deliver personal experiences (be authentic) & earn
trust
10.
Text Nokia’s #FollowFriday
11.
Sharing is more important
than control
12.
Nokia Shorts 2011
13.
Define clear objectives from the outset
5
14.
Social Commerce Success
15.
Invest and commit to social presences
16.
Nokia Connects
17.
Conclusion toward a social business
18.
Further Reading and Ta-dah!
notes at: @amayfield brilliantnoise.com
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