Answer B. Comprises the total product as perceived by the consumer. The core is the basis of the product, augmented product supplements the core and tangible-intangible describe the components on the good-service continuum. Refers to objectives 1 & 2
Refers to objectives 1 & 2
Refers to objectives 1 & 2
Refers to objectives 4 & 5
Refers to objectives 4 & 5
Refers to objective 4
Refers to objective 4
Refers to objectives 5 & 6
Refers to objective 5
Refers to objective 5
Refers to objectives 5 & 6
Refers to objectives 5 & 6
Refers to objective 7
Refers to objective 7
Refers to objective 7
Refers to objective 8
Refers to objective 8
Answer B These are the most memorable components of brand. Refers to objective 8
Refers to objective 9
Refers to objective 8
Answer B. Two companies are combining products and brands. Refers to objective 8